Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Make Intent Data Actionable?

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Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Paired with intent data, ABM is a force to be reckoned with. Where can intent data be obtained?

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Intent Data Account Based Marketing Intent ABM 111

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor.

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Intent Data Intent Work Management Marketing Management 130

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Only B2B

APRIL 3, 2024

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

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Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real time.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Only B2B

SEPTEMBER 28, 2021

If there was data available that could provide you with not only qualified prospects, but also in-market account information that was continuously researching or in the purchasing process of your product, you could not only make your marketing efforts more efficient, lower your operational costs, and improve your conversion.

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Intent Data Intent B2B Marketing Lead Ranking 116

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. Still, there are plenty of questions surrounding intent data. How can intent data help sales teams identify high-potential prospects more effectively? The good news?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Only B2B

SEPTEMBER 28, 2021

If there was data available that could provide you with not only qualified prospects, but also in-market account information that was continuously researching or in the purchasing process of your product, you could not only make your marketing efforts more efficient, lower your operational costs, and improve your conversion.

Intent Data 112

Intent Data Intent B2B Marketing Lead Ranking 112

Only B2B

OCTOBER 5, 2021

Consider a situation in which you can extract data from your prospective clients who are searching for a product that is comparable to (or identical to) what you provide. If you utilize intent data correctly, it will provide you with such capacity. How are marketers using intent data to increase revenue?

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Intent Data Purchase Intent Intent Vendors 118

Marketing Interactions

NOVEMBER 15, 2021

B2B Intent data is the latest tool in the marketing stack on the hype cycle. There are protractors and detractors, but when you get right down to it, intent data is just another great tool in your marketing toolbox. The problem is that intent is often confused with interest. If it’s used correctly.

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Intent Data Intent B2B Marketing B2B 124

Zoominfo

OCTOBER 28, 2020

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? ZoomInfo is Launching Streaming Intent For readers unfamiliar with intent data, let’s provide essential context: intent data uncovers buying signals based on online consumption patterns.

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Zoominfo Intent Data Buyer Intent Intent 100

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

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Buyer Intent Intent Data Intent Budget Programs 182

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Wondering why people buy?

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Intent Data Intent Intent Signal Sales Qualified Leads 71

Heinz Marketing

DECEMBER 15, 2021

The last blog post I wrote about what Intent Data is, the different types of Intent Data signals , and why do you need intent data. I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing. How to leverage intent data.

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Intent Data Intent Lead Ranking B2B Marketing 124

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Intent Data Intent B2B Sales ROI 62

Inbox Insight

DECEMBER 1, 2020

In order to do this successfully, data needs to be at the heart of every demand generation campaign. But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data.

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Intent Data Intent Top of Funnel Demand Generation 124

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

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Intent Data Top of Funnel Intent Urgency Marketing 124

Binary Demand

JUNE 29, 2023

This is where B2B intent data comes into play. But how does intent data in B2B work, and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? Now that you have your data, you can learn the rope because the ball is in your court!

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

This is where B2B intent data comes into play. But how does intent data in B2B work , and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? Now that you have your data, you can learn the rope because the ball is in your court!

Intent Data 52

Intent Data Intent ROI B2B 52

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle. “The Visit madisonlogic.com for more information.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle. “The Visit madisonlogic.com for more information.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle.

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Intent Data Intent Work Management Marketing Management 62

Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. That’s the power of intent data.” Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies.

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Intent Data Intent Marketing Strategy Marketing & Strategy 71

Marketing Insider Group

DECEMBER 2, 2020

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. The Need to Go Beyond Intent Data to Make the Personal Connection. Personal ABM Works Hand-in-Hand with Your Intent-Data-Driven Campaigns.

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Intent Data Account Based Marketing ABM Intent 246

NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? So what types of insights can intent data provide?

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Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Zoominfo

AUGUST 16, 2021

Let’s begin with a very basic definition: Intent data shows which accounts and prospects are actively researching solutions on third-party sites. Over the last three years, intent data has emerged as the fastest growing data category according to TOPO’s 2020 Intent Data Market Guide.

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Intent Data Intent Zoominfo Buyer Intent 130

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Only B2B

SEPTEMBER 6, 2023

In the ever-evolving landscape of B2B lead generation , one element has emerged as a game-changer: Intent Data. Intent data is an intricate record of their online actions, encompassing a diverse array of activities, from the keywords they search for to the content they voraciously consume.

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Intent Data Lead Generation Intent Lead Scoring 62

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.

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Intent Data Intent Marketing Analytics Tools Intent Signal 117

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­ Email campaigns 4.

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Intent Data Intent Intent Leads Ideal Customer Profiles 52

Albacross

NOVEMBER 13, 2023

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing.

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Bombora Account Based Marketing Buyer Intent Intent Data 105

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time.

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Intent Data Top of Funnel Intent Relevance 99

SalesIntel

MARCH 8, 2023

According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. What is Buyer Intent Data? What are B2B Intent Data Providers ?

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Intent Data Ideal Customer Profiles Intent Bombora 52

Only B2B

OCTOBER 19, 2021

ABM has gained significant prominence among B2B marketing companies in recent years. According to a Sirius Decisions poll, over 90% of B2B marketers believe ABM is a vital element of their marketing strategy. Intent data is the most important resource that B2B companies with an ABM strategy have at their fingertips.

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Intent Data Intent Account Based Marketing ABM 118