KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

DECEMBER 14, 2017

I’ve put together an overview of some of the biggest marketing trends from 2017 and offer some insight into how they should guide your B2B marketing in China for the coming year. . Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 percent in 2015.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Sword and the Script | B2B

JULY 20, 2021

If you are interested in contributing please read these guidelines. . Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. There are some simple, high-impact things you can do to ensure your B2B tech brand starts making the right impression. Paid advertising.

Paid Search Agency 117

Paid Search Agency Paid Content B2B Marketing Companies 117

Webbiquity

NOVEMBER 23, 2021

As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. Is your website secure, quick, and mobile-friendly? Guest post by Juno Yates. Image credit: cottonbro on Pexels. How simple is your site to navigate?

Design 280

Design SEO Keywords Marketing Analytics Tools 280

Navigate the Channel

JANUARY 4, 2023

A few years ago, we wrote about the ballooning trend of customers using mobile devices, such as smartphones and tablets. Mobile devices were surpassing computers in sales, connecting customers and prospects to businesses, and helping salespeople close deals. 413B is the projected global mobile marketing industry spend by 2024.

CMS Development 65

CMS Development Tips Marketing Management Mobile Advertising 65

KoMarketing Associates

MARCH 18, 2014

Email marketing is one of the main cornerstones of several B2B marketers’ strategies. Position2 states that the average email ROI for B2B marketers is a respectable 127%. In addition, designing for mobile email is becoming key for any industry. ExactTarget reports that 66% of all gmail email opens happen in a mobile browser.

Work Management 120

Work Management Email Marketing B2B Marketing Marketing & Strategy 120

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending? Who Is Seeing My Ads?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Marketing Insider Group

NOVEMBER 4, 2019

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. More than attachments to traditional advertising challenge those enterprises who haven’t taken full advantage of content marketing. Enterprise Content Challenges by the Numbers.

Enterprise Management 146

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 146

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

At a recent Videonomics symposium, I heard representatives from many tech companies discuss how advertisers couldn’t get into their “walled gardens.” The term is frequently used, but based on decades of experience with dot-coms and digital advertising , I consider a myth. Data Targeting. Transparency=Trust.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

KEO Marketing

JUNE 15, 2016

June 15, 2016 – Leading business to business (B2B) marketing agency KEO Marketing is pleased to announce the release of their latest marketer’s guide, “ 5 Strategic Approaches to Website Design and Development for Increased Conversions.”. New Guide Delivers Five Advanced Web Design Techniques. Phoenix, AZ. About KEO Marketing.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 48

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. and “ what can we achieve ?”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

KoMarketing Associates

APRIL 2, 2019

B2B marketing has hit a wall. We already know that the B2B journey is powered by content as prospects want to self-educate. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. Whatever audiences want, they want it now.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KEO Marketing

JANUARY 16, 2017

Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. Leading business to business (B2B) marketing agency KEO Marketing understands that many businesses are planning their marketing strategies for 2017. About KEO Marketing. KEO Marketing Inc.,

Trends 48

Trends Advertising Agencies Planning Paid Search Agency 48

Martech Advisor

NOVEMBER 1, 2019

Native advertising is defined as a form of paid advertising where the advertisements adapt to the form (user interface) and function (user experience) of the environment/platform on which they appear. What Is Native Advertising? Why Native Advertising? Components of Native Advertising. billion by 2020.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Hinge Marketing

JANUARY 14, 2015

We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. Has an email appeared fine when you opened it on your desktop computer, but when you opened it on your mobile device, it didn’t look right?

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Looking for a creative way to touch base on mobile and tablet marketing, so the word is Telephone! Don’t take conversion strategy lightly. D- Demand Generation. What’s your plan? .

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Vidyard

JUNE 15, 2017

recently shared the 7 Rules for Optimizing B2B Video on YouTube and Social. On Facebook, vertical video is making a come-back because it fits so well within the mobile feed. Advertising guidelines for YouTube and Facebook. YouTube has both short and long-form content, whereas Facebook has mainly short-form.

Youtube 88

Youtube Facebook Video Marketing Verticals 88

Hubspot

AUGUST 7, 2018

TV commercials, print advertisements, and billboards all attempt to do just that. Unlike more traditional advertising mediums, such as print, the internet encourages two-way conversations between your business and your customer, ideally creating better long-term customer retention. The answer is internet marketing.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

KEO Marketing

MAY 18, 2016

Leading B2B Marketing Agency, KEO Marketing, Releases Guide for Standing Out in the World of Content Marketing. May 18, 2016 – Leading business to business (B2B) marketing agency, KEO Marketing , realizes that many businesses are looking for ways to improve the results from their content marketing in order to boost their overall results.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Content Marketing Sales Qualified Leads 48

SpotMe Blog

AUGUST 25, 2022

A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. Web app for virtual attendees and mobile app for in-person attendees. Web app for virtual attendees and mobile app for in-person attendees. New to hybrid event planning? What you need.

Planning 98

Planning Practices Budget Programs Work Management 98

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. Some organizations have created support channels for employees to ask questions about the guidelines. B2B buyers value peer connections above all else. Image by HubSpot via Flickr.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Excelsior Research

JANUARY 9, 2022

If you are not receiving a suitable candidate in your job advertisement, then the problem lies in your job advt., And, in this digital age, applicants first check the mobile notification before opening the email app. Employed professionals are passively looking for a switch for work-life balance. not the market situation or candidate.

Paid Content 52

Paid Content Relevance Paid Search Agency Ads 52

EMagine B2B Blog

DECEMBER 3, 2018

Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations. May 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Martech Advisor

OCTOBER 3, 2019

Also Read: Will CTV Advertising Take Over Mobile in 2019? Advertisers buying through a DSP can gain log-level reporting data for impressions they have won in auction, though many platforms will apply an additional cost to set up and maintain a reporting feed. What’s in the bidstream? Data is accessed across the ecosystem.

Advertising Agencies 45

Advertising Agencies Work Management Marketing Management Paid Search Agency 45

Outbrain

MARCH 15, 2021

Plus, native video advertising consistently demonstrates good results among customers. In this native video case study , the advertiser achieved a 49% completion rate, compared to the industry benchmark of under 30% for desktop and under 15% for mobile. Set clear guidelines up-front. Don’t forget to repurpose your video.

Sales Qualified Leads 40

Sales Qualified Leads Content Case Study Case Studies 40

EMagine B2B Blog

DECEMBER 3, 2018

Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations. May 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

KoMarketing Associates

DECEMBER 19, 2013

For B2B marketers, this doesn’t mean targeting hot-button issues (i.e., This articles targets one of my favorite aspects of the Baidu search engine and it introduces us some specific guidelines for Baidu SEO. Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized – Krista LaRiviere, SearchEngineWatch.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Metadata

OCTOBER 25, 2023

Hint: LinkedIn isn’t the only paid social channel for B2B, as much as we’d like it to be. Welcome to 2023: we B2B marketers are “doing more with less” (or pretending to, at least). Metadata customers are in on this secret ; they’ve spent nearly $130M in advertising over the past year. But professionals are still people.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Outbrain

DECEMBER 10, 2018

So, if you’re trying to sell a product or service, whether B2B or B2C, millennials represent a serious chunk of your potential clientele. Millennials + Native Advertising = Perfect Match. During the same period that millennials have grown into full-blown adulthood, native advertising has grown exponentially too.

Advertisements 36

Advertisements Advertising Campaigns Mobile Advertising 36

Bluetext

APRIL 3, 2020

The decades-long reign of the PC is over, with mobile devices now making up more than 52% of all internet traffic. While plenty of people preach the importance of responsive website design, far fewer have articulated updated guidelines for the reality of today’s internet. Dealing with Short Attention Spans.

Design 31

Design Optimization Mobile Advertising Internet Marketing 31

Valasys

JANUARY 5, 2023

Using AI-powered marketing tools has become a vital component of any B2B company strategy. Algolia : Algolia is a search and discovery platform that uses artificial intelligence to help businesses improve the search experience on their websites and mobile apps. Artificial intelligence (AI) is now widely used in marketing.

Marketing AI 40

Marketing AI Budget Programs Enterprise Management Marketing Management 40

sagefrog

OCTOBER 25, 2023

Display advertising in the B2B landscape is more than just a visual spectacle; it is a strategic tactic that, when implemented well, can deliver results. With display ads, you can grab the attention of decision-makers, solidify your brand’s top-of-mind presence, and significantly trim the complexities of B2B sales cycles.

Display 52

Display Paid Search Agency Ads B2B 52

Valasys

MAY 13, 2020

Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands. The basic guidelines updated by Google in the summer of 2019 to combat the adverse effect of Google’s core algorithmic changes remain unchanged even after the roll out Google’s May 2020 core update. Comparative Questions. Wrapping Things Up.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Adobe Experience Cloud Blog

JUNE 20, 2016

Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. B2B or consumer? Keep in mind that if you do this, it’s a good idea to set expectations early on by creating guest blogging guidelines to communicate your approval process and content requirements.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad ID (Advertising ID)?

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215