Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. As B2B marketers and companies look to LinkedIn to reach decision-makers and key executives at target companies, there are a few key strategies that should not be ignored.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

KoMarketing Associates

APRIL 3, 2018

For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. What this means for B2B marketers is that more information about how an organization’s web pages perform in Google search results can be realized and evaluated.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. In this blog post, we will be discussing five tactics for developing negative keyword lists that need to be considered for B2B technology companies before launching a new PPC campaign. Specific Industries.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. For performance reporting purposes, B2B marketers should consider running an Auction Insights report to show how competitive major keywords are or who else is highly active in the advertising space. METRIC 3: CLICK THROUGH RATE.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

FEBRUARY 18, 2016

She may have gotten you to eat two more bites of your veggies before you moved on to dessert, but of course Mom never told you anything about your career in online marketing. Because online marketing isn’t really something that can be taught. Take lead generation, for example. Dig into Search Queries. Clearly not.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

DECEMBER 1, 2016

Of course, B2B marketers have differing expectations of an SEO audit as well. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. How do you do this?

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

JUNE 16, 2015

While that argument has merit (and by no means are callouts a magic bullet for better advertisements or CTR), there are several ways B2B advertisers can leverage them to change or enhance their existing ad messages beyond just taking up more real estate. B2B E-commerce Promotions. Key Tips for B2B Callouts.

Advertisements 120

Advertisements Advertising Ads CTR 120

KoMarketing Associates

APRIL 18, 2017

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

JUNE 1, 2016

These changes will have lasting implications for B2B marketers. Take a look at the new layout of Baidu’s search engine results page: Implications for B2B Marketers. These major changes have only been in place for about a week, but it will affect search engine marketing in China going forward for B2B marketers.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Optinmonster

OCTOBER 29, 2023

65% of content marketers say they have a documented content strategy. 71% of B2B buyers consume blog content during their buyer journey. 72% of online marketers describe content creation as their most effective SEO tactic. Making your headline 6-8 words can increase your CTR by 21%. SEO leads have a 14.6%

Statistics 91

Statistics Paid Content Stats Blogger 91

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. The idea is that PPC and SEO compliment one another primarily because of Click Through Rate (CTR). It’s important to know the truths and falsehood of SEO.

SEO 120

SEO CTR Domain Keywords 120

Outgrow

DECEMBER 17, 2020

Content Marketing Trends & Statistics Post COVID. Amidst the COVID 19 mayhem, content marketers responded quickly to the changing nature of business-customer interactions. 64% of marketers updated their editorial calendars. So, we dug deeper to check if the industry-wide CTR figures were holding up.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

KoMarketing Associates

JULY 6, 2016

So, knowing that soon all campaigns will have expanded text ads at their disposal, the question is: How can B2B advertisers best utilize the changes to craft more effective ads? Expect CTR to Rise and Adjust Budgets Accordingly. Factoring this in expanded ads give you about 50% more space in which to craft your ad messages.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

Schubert B2B

MAY 26, 2023

By the way, once you get ranked in one of the top positions in Google search results, you will earn a higher CTR. In fact, the first organic position has a CTR of nearly 40%. Content marketing is a long-term strategy that might not bring instant results, but, ultimately, slow and steady wins the race.

Content Marketing 62

Content Marketing Work Management Marketing Management Paid Search Agency 62

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. But know this: Having even one specific type of SERP feature – a featured snippet – has been shown to reduce the CTR of a #1 organic SERP result by 39%. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Test, measure, optimize and repeat.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

MAY 22, 2018

In the post, we will discuss four unique ways B2B advertisers can break down their current audience into more targeted groups, as well as how to effectively market to them: 4 Types of Unique Audiences. Scroll Depth Targeting. That said, these four audience types are only the tip of the iceberg of what can be done.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Valasys

MARCH 2, 2020

Read more on How Omnichannel Reputation management Assists in B2B Branding. Omnichannel remarketing is an effective strategy employed by the B2B ecommerce merchants especially during the holiday season. Hyper-segmentation & scoring allow marketers to focus on prospects that matter the most.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

KoMarketing Associates

OCTOBER 8, 2019

If you’re skeptical, take a look at the chart below from a survey of B2B marketers. This chart can help with that: And let’s look at conversion rates for B2B companies. These are must-read resources for anyone planning or optimizing landing pages: 4 Steps to Map B2B Keywords to Landing Pages. leads per month.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

KoMarketing Associates

FEBRUARY 28, 2017

A client’s ads popping up for irrelevant searches can lead to decreases in CTR and quality score, so it’s important to check the SQR report regularly. From month to month, results such as CTR, CPC, and average position can fluctuate based on a number of different factors. Competition Check-Up.

PPC 120

PPC Allocation Paid Search Agency CPC 120

Cintell

MARCH 10, 2016

Ex: Adobe saw a 10% increase in email orders, a decrease of 78% in time to market, 59% increase in web visitors and 53% increase in web revenue with persona-based launch (SiriusDecisions). Persona-based campaigns: EX: Siemens 200% higher engagement rates and 50% + CTR from persona-based nurture campaigns (SiriusDecisions).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Webbiquity

MAY 6, 2013

Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads? Myth 6: Quality Score is All About CTR by PPC Hero. Why Paid Search for B2B Companies is Dead (or Dying) by Search Engine Watch. You choose exactly when and where your ads are seen.

PPC 100

PPC Paid Search Agency Adwords Tips 100

KoMarketing Associates

FEBRUARY 21, 2017

In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. Branded campaigns and keywords should be considered the bread and butter of your PPC accounts.

Activities 136

Activities Campaigns Brand Identity Branding 136

KoMarketing Associates

JUNE 12, 2018

Monitor Impressions, Position & CTR: If a piece of content has high impressions, high position, and low CTR, you probably need to reevaluate the keyword you’re targeting. Know Which Devices Your Consumers Use: Optimize content for the devices your users consume content on, whether it is mobile or desktop.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Spiralytics

APRIL 23, 2023

LinkedIn as a B2B Powerhouse LinkedIn significantly impacts B2B marketing strategies because it enables business owners in any sector to reach out to more than 690 million users and easily connect with their target market. Email marketing also offers big returns. The average email conversion rate in 2022 was 8.17%.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

LeadSquared

AUGUST 7, 2013

On 18th July, we conducted a webinar- ‘ Lead Generation with Google Adwords and Manage them with LeadSquared’ which discussed essential tips, to help marketers begin with leads generation through Google Adwords. It will prove beneficial for beginners in online marketing who might have similar queries. Webinar FAQs.

Adwords 52

Adwords FAQ Lead Generation Webinar Metrics 52

KoMarketing Associates

AUGUST 30, 2016

If the CTR is being dragged down by tablet users, or users aren’t converting as much, it make sense to cut these users off and focus on desktop or mobile. Data points that should be looked at include: Click-Through-Rate. Cost Per Click. Number of Conversions (if tracked). In the end, this can only help improve quality score.

Adwords 121

Adwords Optimization Mobile Advertising Cost Per Click 121

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. of B2B sales to new customers take four months or longer to close. What Is B2B Content Marketing? Importance of Tracking Content Marketing Metrics for B2B Marketers.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Adobe Experience Cloud Blog

OCTOBER 8, 2015

Even though I have worked in online marketing for nearly 10 years, I am still surprised by some of the results I see from A/B testing. 28% click-through rate (CTR) vs a.19% 64% CTR and the ad containing the image without people garnering a measly.11% Examples of A/B Testing in Digital Ads.

Ads 48

Ads CTR Budget Programs Click Rate 48

KoMarketing Associates

JULY 14, 2014

Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. This is one way for marketers to get a baseline for establishing deeper keyword research. B2B Online Marketing Blog Search Engine Advertising'

Online Marketing 120

Online Marketing Cable B2B Marketing Tools 120

KoMarketing Associates

DECEMBER 30, 2019

One of which included an analysis of 5 million Google search results that looked at how factors like title tag length, sentiment and meta descriptions impact organic CTR. 5 Essential Daily SEO Tasks for B2B Marketing in 2019. B2B Social Media Strategies for 2019. 5 Types of Social Media Content that Drives B2B Results.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31