Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. And it’s perfect for developing an SEO-focused content calendar.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Average conversion rates for B2B companies typically fall between 0.5-1%.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Biznology

FEBRUARY 3, 2020

People ask me all the time what they should be reading to keep up on B2B marketing. B2B Marketing.net. Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. Content Marketing Institute. This website’s heart is in B2B. Sign up, follow, and enjoy.

Resources 171

Resources Research B to B Advertising Agencies 171

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will help you do just that.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Navigate the Channel

DECEMBER 11, 2023

Many B2B companies don’t have a brick-and-mortar location for clients to visit, so having an online version is crucial. Creating an Impactful Website You need a site, but just throwing up any old B2B website isn’t enough. It’s likely you’ll have at least one or more competitors, so your site needs to stand out.

Design 65

Design Marketing Websites B2B Content 65

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. What Makes a Great B2B Case Study? Approximately 33% of B2B brands allocate 5% of their budget to marketing. Make sure the case studies on your site have their own tab.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 269

Design Paid Search Agency Companies B2B 269

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Webbiquity

APRIL 26, 2022

Whether you want to DIY or seek professional help, here are six paths to ending up with better content for your website, blog, or other digital platforms. On the other hand, sites like BuzzFeed and POPSUGAR (appropriately named) are mental junk food. Online education sites like Udemy and Coursera offer thousands of courses online.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Here are six ways to make sure your B2B CRO strategy is on the right track. You Know the Steps of the B2B Purchasing Process.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. To create trust, it is essential to build authority and educate customers through value-added content.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Top Rank Marketing

APRIL 18, 2024

Here’s what we’ve learned about B2B podcasting: B2B podcasting: What, why and how Let’s start with the easiest question first: What is a podcast? The benefits of B2B podcasting) It may surprise you how popular podcasts are for a B2B audience. The TopRank Marketing team has worked on podcasts with brands like SAP and 3M.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Nearly two-thirds of B2B tech buyers are now under age 40. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Marketing Insider Group

APRIL 16, 2018

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. By far, it’s LinkedIn for B2B content marketing. LinkedIn has built up a reputation as ‘the’ social media site for B2B.

Linkedin 279

Linkedin B2B Marketing Marketing & Strategy Marketing Strategy 279

Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. The more variety you include in your B2B marketing content, the better.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. That makes SEO one of the top areas of investment for B2B marketing teams. Create valuable, timely content. Target decision makers.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to know what content is promising results and what isn’t. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Sana Commerce

JANUARY 9, 2024

Optimizing your site search is an actionable step to ensuring a faster conversion path online. To do this, you require a product that is intuitive and can understand B2B-specific product complexity. When you optimize site search, you improve customer satisfaction with functionality that meets their needs.

Customer Satisfaction 52

Customer Satisfaction Purchase Keywords Optimization 52

SmartBug Media

FEBRUARY 19, 2024

Investing in on-site business training workshops is a cost-effective, high-impact way to ensure your employees have the knowledge, skills, and tools they need to excel in their roles and contribute to the overall growth, efficiency, and success of the business. What Types of On-Site Business Training Workshops Does SmartBug Offer?

Training 59

Training CMS Development Account Based Marketing Business 59

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Looking at the past can be an indicator and measurement of success in B2B marketing. Developing blogs or other content on these trends can be beneficial in overall success and lead generation.

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Navigate the Channel

DECEMBER 7, 2023

Is your B2B strategy performing the way you expect it to? Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. An exciting way to make emotional connections is through video content. Regularly evaluate and adapt your B2B strategy for desired results.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. To combat this, we recommend conducting an SEO content audit.

SEO 93

SEO Content Keywords Analysis 93

Top Rank Marketing

JANUARY 22, 2024

In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Let’s dig into how you can track and demonstrate the true value of your B2B influencer marketing. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions.

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

Email Marketing 133

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 133

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. The Role of Metrics in B2B Content Marketing First things first: Why bother with metrics?

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75