Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience.

Trade Show 120

Trade Show Optimization Lead Ranking Lead Scoring 120

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. In addition to planning an external splash at a user conference, industry trade show or other relevant event, involve your employees.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Brand Identity 110

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. This is something to which countless B2B marketers can attest. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . Is it a good idea to use virtual events for your canceled conferences?

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

Navigate the Channel

AUGUST 7, 2023

Beacon Technology is rapidly gaining momentum in the B2B marketing world due to its ability to create seamless interactions between businesses and their customers. When a user’s smartphone comes within range of a beacon, it triggers the associated app to deliver relevant content or notifications.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Biznology

MAY 6, 2020

We B2B marketers had our plans all worked out. All in-person events have been canceled, from B2B conferences to trade shows to you name it. If a sales conference was held, would you go? We need to drive leads to the sales force whether we have trade shows or not. SoloSegment.com/GuideBox].

B2B Marketing 186

B2B Marketing Planning B2B Trade Show 186

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. One secret that is getting out is by leveraging B2B licensed content. What is B2B Content Licensing? How to Use B2B Content Licensing.

Lead Ranking 119

Lead Ranking Lead Scoring Generation B2B 119

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. In fact, our own research shows in Figure 1. Download Research as Content: A Guide for B2B Marketers.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

markempa

MAY 11, 2010

And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Post your trade show schedule on your website with a link to sign up for appointments 45.

Trade Show 120

Trade Show Lead Generation Tips Lead Ranking 120

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. The post The B2B marketing ironies of our time appeared first on Biznology. But guess what?

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? Here’s why B2B companies are jumping into proprietary events. Although primarily for clients, many of these conferences are designed to include prospects as well.

Conference 80

Conference Trends B2B Trade Show 80

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Circle Studio

MARCH 12, 2020

Effective B2B marketing requires an audience-centric approach from all angles. The better you understand your target audience, the more relevant and valuable your content and messaging will be. How they use websites and other content in selection process. How your content could be helpful/useful. Buyer personas defined.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

B2B Marketing Directions

JUNE 7, 2020

Over the past fifteen years, content marketing has become one of the most widely-used techniques in B2B marketing. Today, virtually all B2B companies are using content marketing in some form. But ironically, the popularity of content marketing has made successful content marketing more difficult to achieve.

B2B 75

B2B Content Webinar Metrics Trade Show 75

Trade Press Services

APRIL 29, 2024

NeXco National promotes B2B networks with 250 vetted, professional members and 22 chapters. Attend and present at relevant conferences, trade shows, workshops, and summits. Exhibit at trade shows or attend business events to connect one-on-one with prospects and other potential partners. “Who

B2B Thought Leadership 55

B2B Thought Leadership Thought Leadership Webinar Metrics Digital Transformation 55

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Marketing Insider Group

AUGUST 23, 2017

What’s one of the most powerful content marketing tools used today? 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. Event marketing.

Event Marketing 205

Event Marketing Trade Show Forrester Conference 205

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

Sharpspring

APRIL 29, 2020

If you’re in the business of marketing, you understand the importance of creating great content. But no matter how great, your content is only effective if you share it effectively. This is especially important for Business to Business (B2B) organizations. What is the best type of content to post on LinkedIn?

Linkedin 86

Linkedin Distribution Practices Webcast 86

Oktopost

MARCH 1, 2021

Well, consider today your lucky day because Spotler UK ‘s Senior Marketing Executive, Richard Wall, joined me on a social media workshop to explain everything you need to know so far about the Clubhouse app and what’s in it for B2B Brands in this quick on-demand conversation. What’s in it for B2B Brands? What is Clubhouse?

Brand Identity 118

Brand Identity Branding B2B Conference 118

Hinge Marketing

JANUARY 9, 2020

Content is king. Everyone is creating content. Yet, content creation is still a top priority for most B2B marketers. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. So, how is your content doing? Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Links to new content on your website. You do frequently add content to your site, don’t you?

Facebook 100

Facebook Trade Show Press Cost per Acquisition 100

B2B Marketing Traction

APRIL 13, 2015

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. The survey results showed that B2B marketers still use tactics that are not that effective. What does this mean for B2B marketers? In-person is the number 1 most effective B2B marketing tactic.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. WHAT CAN B2B MARKETERS LEARN FROM YOUR SURVEY RESULTS? “Of

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

KoMarketing Associates

NOVEMBER 30, 2017

We often see B2B marketers place SEO link building on the back burner, in favor of other tactics and priorities, and sometimes it gets totally forgotten once the holidays come around. What type of content appears to gain links from the competition? Understand Your Content Assets. Revisit The Traditional Marketing Plan.

Link Building 169

Link Building Planning SEO Ad Building 169

Heinz Marketing

JANUARY 14, 2021

I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. Virtual events became widely popular across the B2B landscape, however Zoom fatigue quickly became an issue and companies weren’t seeing much success. How to engage prospects. Let me know!

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. Create and Publish Relevant and Engaging Content.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Ranking 148

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again.

Marketing Budget 93

Marketing Budget Research Lead Ranking Lead Scoring 93

ClearVoice

FEBRUARY 7, 2022

B2B marketing trends: Samsung shows how the metaverse might be the next big thing for trade shows. As Samsung prepared for this year’s CES (Consumer Electronic Show), the brand was already aiming to showcase a virtual experience.

Trends 131

Trends Campaigns Planning Trade Show 131

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Optimizing your online content can provide a big boost to marketing performance. . Brand Recall.

SEO 287

SEO Lead Ranking Lead Scoring Paid Search Agency 287

ViewPoint

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120