PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the radar. Producing an event is expensive and risky. Should you launch a client conference of your own? This got me wondering.

Conference 80

Conference Trends B2B Trade Show 80

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. Read next: How B2B marketers can leverage the metaverse. “How?

Enterprise Management 110

Enterprise Management B2B Marketing B2B Marketing Management 110

Contently

AUGUST 15, 2017

Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular. According to a report from market research firm Demand Metric, events are second only to email when it comes to the most effective B2B marketing tactics.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? A motivating factor of why people attend in-person events are the social and networking components. So this was a good win for us.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Webbiquity

OCTOBER 16, 2018

This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

KoMarketing Associates

NOVEMBER 29, 2022

Additionally, the majority of respondents (48%) stated that they expect to attend in-person conferences in 2023. That being said, marketers are still preparing for unexpected roadblocks that may arise following the Covid-19 pandemic. The Revival of B2B In-Person Marketing Events. This is compared to 20.6%

Personalization 218

Personalization Planning Conference Statistics 218

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. The future of conferences is hybrid. and Bizzabo at 14.8%.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Marketing Insider Group

MAY 21, 2014

I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. The event is seen more like a conversation that continues well before and long after the physical part.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. ANYTHING ELSE YOU WOULD LIKE TO ADD?

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Lead Forensics

NOVEMBER 21, 2023

The upcoming 28th session of the Conference of the Parties ( COP28 ) is set to be a pivotal moment in the global climate conversation. The Impact on B2B Companies: An Overview The implications for B2B companies post-COP28 will be significant. Opportunities for B2B Companies With challenges come opportunities.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. I’ll also be speaking at a number of these events. Digital Summits. Digitalsummit.com.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Martech

APRIL 10, 2024

Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. Known for his expertise in the SaaS field, he is a regular conference speaker. So here, in alphabetical order, are MarTech’s CRM experts to follow.

CRM 93

CRM Work Management Marketing Management Marketing Automation Services 93

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. The event chat is always too crowded and moving too fast for any good conversations. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. In-Person B2B Events: Back and Better Than Ever (But Different) In-person B2B events are back, in a big way.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Look at the data. Audience data from these sources will help you create personas.

Optimization 111

Optimization Ideal Customer Profiles Customer Surveys Communities 111

Content4Demand

JANUARY 22, 2021

Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and conferences due to Covid-19. But that doesn’t mean physical events won’t make a comeback! Plan Balanced Hybrid Events With a Data-First Strategy.

Lead Ranking 93

Lead Ranking Advertising Mediums Conference Event Marketing 93

B2B Marketing Analytics

AUGUST 24, 2019

But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Influitive

MARCH 7, 2019

Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

B2B Marketing 203

B2B Marketing B2B Marketing Features 203

SnapApp

FEBRUARY 4, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up. DoubleDutch.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

Marketing Insider Group

MAY 5, 2021

Many events require registration or payment to attend. Content may only be available in real time throughout the live event, or it may be available to view on demand after the event ends. Virtual conferences often revolve around a specific subject or topic – like content marketing or B2B digital marketing.

Planning 286

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 286

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. Owned Media is all the content you create.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Zoominfo

SEPTEMBER 3, 2018

Personalization cuts through the information overload and provides customers with content they find personally relevant and interesting. As customers demand more personalized marketing experiences, it’s important to capture the data you need to customize services, content, and communications for each customer’s preferences.

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

SnapApp

FEBRUARY 3, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up. Not to mention, they have a great sense of humor.

Conference 48

Conference Marketing Management Marketing Automation Services Marketo 48

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. . “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 113

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 113

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. Thomas and has developed a marketing curriculum used in several universities. LinkedIn: Simo Ahava (24.8K In your inbox.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 100

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. With better collaboration, and an open mind about what ABM entails, marketers can make a better impact with their B2B strategies.

Account Based Marketing 104

Account Based Marketing ABM Campaigns Paid Search Agency 104

Smashmouth Marketing

DECEMBER 1, 2010

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. The key as an attendee is to be able to pull the brilliant content out of the commercials.

Vendors 100

Vendors Lead Scoring Lead Ranking Event Marketing 100

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Bluetext

MAY 10, 2021

We’re now more than a year into the COVID-19 pandemic and admit it: you miss in-person conferences and events. While segments of the country are inching back toward some sense of normalcy, it will be a while before thousands of people are gathered in convention centers and hotel conference centers again. . At least a little.

Conference 26

Conference PR Advertising Agencies Press 26

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120