Tomorrow People

NOVEMBER 6, 2020

Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. The case for change.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now?

Social Media 117

Social Media Trends Media B2B 117

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Martech

SEPTEMBER 9, 2022

Connections and community. The first was a connected customer experience supported by a connected platform; the second, the concept of a connected community — not just of HubSpot customers and partners but of practitioners in the B2B space generally. Community matters. ” Product announcements. Get MarTech!

B2B Marketing 111

B2B Marketing Work Management Marketing Management Peer-to-peer 111

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. When *communities* collide—get it?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 115

Communities Work Management Marketing Management Paid Search Agency 115

Marketing Insider Group

DECEMBER 8, 2021

B2B decision makers are not easy to reach. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. B2B Influence. The thing with B2B marketing is that it’s not really a bright and shiny object. The thing with B2B marketing is that it’s not really a bright and shiny object.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

B2B Marketing Exchange

APRIL 10, 2024

We’re thrilled to announce the next evolution of the B2B Marketing Exchange event series: This October, we’re hosting the inaugural B2B Marketing Exchange East (#B2BMXEast) in Georgia! This marks the latest chapter in our journey to reshape the future of B2B marketing and sales. The post Your Invitation To #B2BMXEast!

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

InsightSquared

JANUARY 8, 2021

Today nearly 80% of B2B sales interactions occur in digital channels—yet most companies still struggle to get a clear view of their revenue processes due poor CRM data quality, conflicting reports, competing cross-functional priorities, and an overall lack of visibility. Big news for revenue leaders! Why Revenue Collective.

Peer-to-peer 156

Peer-to-peer Top of Funnel Marketing Analytics Tools Digital Marketing Funnels 156

6sense

FEBRUARY 3, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. It’s your message — what you say and how you say it — that’s at the heart of great communication. It’s one of the best examples of B2B community I’ve ever seen. .

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Act-On

APRIL 26, 2024

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. But when your prospects are moving more slowly throughout their buying journey, our marketing leaders advise their peers to prioritize full-funnel engagement. “We Marketing — in this economy?

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Strategic-IC

FEBRUARY 20, 2024

Customers that support you, value you, and refer you to their peers? How do you build loyal customers? Customers for life? It all starts with investing time. It all starts with investing energy. It all starts with building the first two ‘Rs’ - Reputation and Relationships. ABM is clearly a style that’s here to stay !

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Launch Marketing

APRIL 8, 2022

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. While this is still important, B2B public relations tactics have slightly shifted focus to include things beyond sales-focused intentions.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Content4Demand

FEBRUARY 24, 2021

B2B audiences are online, but they’re increasingly more difficult to reach through saturated channels and overtaxed attention. Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Biznology

MAY 4, 2020

No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly to the new normal, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing. May 27-28, Chicago, B2B Marketing Ignite USA 2020. THE Asian event for B2B marketers.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Heinz Marketing

DECEMBER 14, 2023

We had the privilege of having an eye-opening fireside style chat with co-author Brent Adamson in our HM Inner Circle discussion– a tight-knit community for both current and past clients of Heinz Marketing. Known as having the “biggest crystal ball in B2B sales,”. He dropped some not-yet and little-known details just for us.

Peer-to-peer 122

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 122

Biznology

JANUARY 19, 2021

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. It’s time for a change. Marketing must get involved. I asked Mark Dancer, a deep thinker on the subject, to help us consider the possibilities. Simply pushing distributors to carry inventory in the past.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

KoMarketing Associates

JUNE 17, 2020

Photos of your company’s events and community service events. Hip photos of your company’s employees focusing on their work or collaborating with peers. Instagram can be a useful platform for a B2B company. And while it’s not as B2B-focused as it could be, it’s almost a required platform now. The URL itself is fine.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. A community is one of the many places your customers are.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Content4Demand

JULY 2, 2021

Demand Gen Report (DGR) is now accepting nominations for the fifth annual B2B Innovator Awards , which recognizes some of the most progressive marketing and sales practitioners who are creatively and effectively engaging prospective customers and meeting buyers’ needs. ET on July 16, 2021. Back to Connecting. Add Intent to Your Strategy.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Heinz Marketing

JANUARY 14, 2021

I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. Virtual events became widely popular across the B2B landscape, however Zoom fatigue quickly became an issue and companies weren’t seeing much success. Community marketing. How to engage prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Schubert B2B

SEPTEMBER 29, 2023

Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. So, what precisely is B2B demand generation? B2B demand generation is a marketing approach with the goal of boosting interest and awareness in your offering. social media, community boards, podcasts, etc.).

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Content4Demand

JUNE 9, 2020

While uncertainty and volatility ty pically lead to inaction, B2B marketing and sales professionals have really stepped up their game, focusing first and foremost on connecting with their clients, partners and peers. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

BOP Design

OCTOBER 4, 2022

An often overlooked yet important question many marketers should be asking is “What should I use to build my B2B website?”. The answer to this question can have an impact on your business and growth goals, and even to some extent what your B2B website will look like. Building a B2B Website with a WordPress Page Builder.

Marketing Agencies 2 79

Marketing Agencies 2 Marketing Websites Marketing Management B2B 79

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

6sense

DECEMBER 16, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Word #1: Small . Word #3: Brand . Word #4: Integration .

CMO 62

CMO Peer-to-peer B2B Thought Leadership Marketing & Strategy 62