Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . Despite all these advantages, premium content is often misunderstood as a marketing concept and poorly applied in practice.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. The more variety you include in your B2B marketing content, the better.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

BOP Design

MARCH 22, 2021

With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. are critical to everyday business.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. By studying the LinkedIn behaviors of more than 500+ equity partners in a law firm we were able to show a link between the size of partner networks and activity, with billable revenue. But if you don’t look…you won’t find it.

Social Media 88

Social Media Media B2B Advertising Agencies 88

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

B2B Marketing Directions

APRIL 7, 2024

Good first impressions are also important for successful B2B marketing. Today, most potential buyers will form their first impression of your company based on the content you produce. The halo effect was first identified by psychologist Edward Thorndike in 1920, and it's been widely studied since that time.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. By selecting the U.S. Job Function.

Work Management 217

Work Management Content Marketing Management Paper 217

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to know what content is promising results and what isn’t. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. With B2B marketing, it’s all about value.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. of B2B professionals expect to invest within the next 6 months. increase YOY.

Demand 52

Demand B2B Webinar Metrics Intent 52

Webbiquity

NOVEMBER 17, 2020

Among the aspects proving to be particularly challenging is content marketing. Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. It makes my case for personalizing content , doesn’t it? As Anita Lettink shows, that old saw is a bit of a myth. totaled $58.6

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Ask for feedback.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. can all be B2B. What Makes B2B Different.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

BOP Design

NOVEMBER 23, 2022

B2B marketers utilize a ton of methods to get in front of prospects and buyers: email marketing, social media ads, search engine ads, blogging, retargeting, SEO – the list goes on. And while it seems that digital marketing is now a mainstay for B2B firms, the question still comes up: Why is digital marketing important for B2B firms?

B2B Marketing 107

B2B Marketing Allocation B2B Paid Search Agency 107

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). What Is a B2B Sales Funnel? How to Build a B2B Sales Funnel (4 Stages).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Act-On

NOVEMBER 15, 2023

As a result, B2B companies are investing heavily in sales enablement tools. As a result, you’ll want to periodically review, update research, and align to ensure you’re positioned to get the best results from your content and sales efforts. As a result, they research how to best align content with a buyer’s journey.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

SnapApp

AUGUST 11, 2015

And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level. Because effective marketing always includes a human element, some storytelling, and a component that makes the content relatable. One example, Showrunner.fm , has seen great success in the B2B podcast realm.

Paper 54

Paper B2B Marketing Planning Screencast 54

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This is no longer the case.

Design 94

Design Trends Marketing Websites B2B 94

Launch Marketing

JUNE 15, 2022

But, it is first important to establish your B2B buyer personas before looking ahead to marketing activities. Here’s how to integrate buyer personas into your messaging, content and sales efforts for better results. Download our free B2B Buyer Personas eBook filled with everything you need to know to craft and utilize buyer personas.

Buyer Personas 118

Buyer Personas B2B Marketing B2B Paid Search Agency 118

BOP Design

JANUARY 13, 2021

For businesses seeking to increase leads and boost sales, building a professional B2B website is important – but it’s not enough. In this blog, we discuss essential website features that will maximize conversion rates on a B2B website. Read more: What high converting B2B websites have in common. Clear CTA.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. But case studies are also a lot more labor-intensive than most other forms of written content. – Five Tips for Boosting ABM with Content Marketing. Choose Strategically.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54