Navigate the Channel

AUGUST 7, 2023

Beacon Technology is rapidly gaining momentum in the B2B marketing world due to its ability to create seamless interactions between businesses and their customers. Improved Customer Engagement Engaging potential clients is vital in B2B marketing, and beacons make it easier than ever.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. So, what is the trick when it comes to making the most out of B2B email marketing?

Email Marketing 204

Email Marketing B2B Marketing B2B Planning 204

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

KoMarketing Associates

JUNE 1, 2017

As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience. The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. A reward strategy for loyal customers can incentivize them to keep buying from you.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. B2B prospects do a significant amount of research before they decide upon a solution. Today, it is worth $1.2

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. So clearly expectations are not being met.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Valasys

JULY 15, 2021

Building a strong B2B Email marketing strategy lies at the foundation of any successful B2B business. A detailed B2B buyer persona will help you identify how and where to engage with your ideal customers and better understand and get closer to them. Your B2B buyer persona will generally have: Job title of your ideal buyer.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Sana Commerce

AUGUST 28, 2023

Thanks for your interest in the B2B Buyer Report. Table of contents Inside This B2B Buyer Report No matter how long you’ve been in the B2B business, you know that the only constant in this space is change. And yes, even customers change Your B2B buyers are changing at surprising speeds. Goals can change.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hinge Marketing

DECEMBER 16, 2020

One secret that is getting out is by leveraging B2B licensed content. What is B2B Content Licensing? B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. Download Research as Content: A Guide for B2B Marketers. How to Use B2B Content Licensing.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Especially in the B2B Realm?). Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. How Do You Set up Email Automation?

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

SEPTEMBER 5, 2023

Historically, it’s been difficult to strike a balance between our technical knowledge of AI’s potential and business leader buy-in, especially when a deep understanding of data modeling is not pervasive across a business. The good news?

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Only B2B

FEBRUARY 28, 2024

Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

The Lead Agency

MARCH 16, 2021

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Why B2B email marketing? Why B2B email marketing? Types of B2B email marketing. B2B newsletters.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Heinz Marketing

MARCH 22, 2023

Digital privacy and compliance was not a concern for B2B buyers who handed out their data with little understanding of how it was used or shared. Understanding B2B Buyer Expectations Do you know what companies have collected your personal data? Instead, they’re around to protect B2B buyers from losing control of their data.

Privacy 95

Privacy Privacy Policies B2B Marketing Opt-out 95

KoMarketing Associates

FEBRUARY 15, 2018

In the below sections, we’ll discuss when B2B marketing automation is NOT a good idea, and what you should be doing instead. While this works for many types of businesses, B2B customers typically expect a higher level of support than an automated message. Ad creation is another aspect of B2B marketing that necessitates a human touch.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

Hinge Marketing

OCTOBER 22, 2020

Download Research as Content: A Guide for B2B Marketers. Growth of organization by research frequency. Profitability of organizations by research frequency. The most effective B2B marketing messages anticipate and respond to both sides of the brain. Download Research as Content: A Guide for B2B Marketers.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Marketri

SEPTEMBER 22, 2023

Successful B2B marketing is rooted in data that allows you to determine what’s working well, what isn’t, and where you should fine-tune for better results. They mostly focus on lead generation (a top objective for many B2B companies), but they’re also high-level indicators of how well your marketing is contributing to your business goals.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

Martech

FEBRUARY 17, 2022

Our perception is that changes in consumer expectations and buying practices are reflected in similar changes for the B2B buyer. Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I In his role, Bruno spends a lot of time listening to the B2B sales teams that PROS serves.

Top of Funnel 98

Top of Funnel B2B Forrester B2B Sales 98

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Leadspace

DECEMBER 14, 2021

Complete buyer profiles at the account, buying center and contact level are critical. And buying signals come from all kinds of systems with data that can be in all kinds of formats. Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. So let’s get into the details.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. The B2B buyer has been evolving for some time, choosing to investigate and research on their own before ever initiating contact with sales. Here’s your current B2B buyer. Buying Decisions Involve Diverse Stakeholders.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Exo B2B

APRIL 29, 2021

According to the study report “B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America,” email remains a key marketing channel for most B2B brands, with 81% used in the past 12 months. Having resounding success with B2B marketing email happens. Personalize your B2B marketing emails.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Leadspace

DECEMBER 14, 2021

Complete buyer profiles at the account, buying center and contact level are critical. And buying signals come from all kinds of systems with data that can be in all kinds of formats. Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. So let’s get into the details.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

Marketing Insider Group

NOVEMBER 23, 2023

But even for direct response businesses, I would think you would want to educate your consumers early in the buying journey. While frequency can get you faster results, consistency is what prevails. What’s the difference between B2B and B2C content marketing? Buildings don’t buy stuff, people do. Once a week?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. In order to send emails that your target B2B audience actually wants to open, consider the following five formats. Final Thoughts.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Valasys

JULY 21, 2020

Employing appropriate KPIs for B2B e-commerce marketplace helps marketers to qualitatively and quantitatively evaluate the progress of their marketing models and also assists them in making more informed, data-driven, less risky, and profitable business decisions. Read more on 5 Essentials of B2B Sales and Marketing Alignment.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

PathFactory

JULY 18, 2022

In the days of B2B marketing yore, the only way you’d know if someone was interested in your product was when they said so, either by attending meetings and demos or, quite simply, by purchasing it. Deeper buying signals like content engagement and topic data help your teams essentially “nail the conversation and close the gap”.

Intent Signal 52

Intent Signal Intent B2B Buyer's Journey 52

6sense

FEBRUARY 10, 2022

So your B2B organization has a solution that’s a perfect fit for hundreds, or thousands — or ideally, tens of thousands — of companies out there, and you want to tell the world all about it. Of all the digital advertising networks for B2B revenue teams, LinkedIn is one of the most relevant and effective. Sounds like a plan.

Account Based Marketing 62

Account Based Marketing ABM Linkedin Advertisements 62

Metadata

JANUARY 15, 2024

Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. Liz Demers , Senior Partner Manager at LinkedIn, said in her session at DEMAND , “The best ads drive sales over long periods of time by building memories that have the power to influence buying decisions in the future.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

KoMarketing Associates

DECEMBER 5, 2018

In this post, I am going to review best practices we communicate to clients, and important points to consider when linking across frequently developed B2B content marketing assets and web pages. Internal Linking Between B2B Content Assets. Internal linking is an important part of a B2B SEO program. What Is Internal Linking?

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Marketri

OCTOBER 25, 2023

And for most B2B companies, that means more leads and more revenue. That’s where it helps to have insights from veteran B2B marketers. Why should they buy from you instead of a competitor? Simply put, you need to be where they are, at every stage in their buying process. It sounds like the most basic of questions.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62