SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Exo B2B

JUNE 5, 2018

In communication, we talk about transmitters, channels and receivers. These are the audiences that are targeted in our innovative approach but also, in a strategy that appeals to the media and social networks. The importance of media and social networks. Obviously, the trending ones are social networks. Facebook is.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. You might be asking yourself why? This isn’t just any number folks.

Google 100

Google Marketing Mix Social Networks Social Media 100

QuanticMind

NOVEMBER 9, 2017

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Once the article is published, be the first one to share it on your social media network. Social media platforms like Facebook and Twitter have millions of daily users. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. Don’t start by pitching a Linkedin group or a SlideShare channel.

Social Media 130

Social Media Lead Scoring Lead Ranking Work Management 130

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Altitude Marketing

OCTOBER 23, 2018

Every business-to-business company is different. This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. “How much do companies spend on marketing?” Every industry is different. They always come up.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

KEO Marketing

MARCH 2, 2015

A HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Yet most business-to-business (B2B) marketers still likely haven’t started using LinkedIn to its full potential. Here are a few ways that you can see maximum results from LinkedIn: Create high-quality content.

Linkedin 48

Linkedin B2B Marketing Paid Search Agency Planning 48

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Sprout Social

AUGUST 24, 2022

As Piersen describes, “I am the strategic mind behind the University of Newcastle’s social channels which involves measuring performance, optimizing content and staying on top of trends.”. Channel your creative expertise. For example, Gill channels her past experience as an art director into her work. “I

Social Media 103

Social Media Work Management Marketing Management Clickthrough 103

Webbiquity

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. It’s work, but well worthwhile.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

KEO Marketing

MARCH 6, 2015

LinkedIn has just unveiled a new suite of products aimed at business-to-business (B2B) marketers, and it looks like this could mean big things for marketers, especially those looking to maximize their online marketing budgets. lead generation social media keo marketing linkedin marketing strategy'

Lead Gen 48

Lead Gen Display Linkedin Marketing Budget 48

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. But what about the use of social media between businesses? Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

SnapApp

OCTOBER 18, 2017

So what are the implications for the B2B market ? . Sending B2B Promotion On the Weekend. Data from Smart Insights shows that entrepreneurs (and workaholics, self included, I guess) tend to open and click on B2B emails more during Saturday and Sunday. Examples and Ideas: B2B Marketing Over the Weekend. Image source. .

Planning 54

Planning Marketing Automation Services Top of Funnel Marketing & Strategy 54

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. 3) B2B marketers clung to unimaginative spending habits.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

EMagine B2B Blog

AUGUST 4, 2014

Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. While social media should never be deemed as a sole source of leads or driver of business development, it can help in the cause. A Multi- Network Effort.

Social Media 40

Social Media Traffic Tactics Media 40

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

The SaaS business model. Types of SaaS companies: B2B & B2C. Why businesses use SaaS. Is Facebook a SaaS company? When it comes to Facebook, cloud experts are undecided as to whether or not it constitutes a SaaS social media site and messaging service. . Types of SaaS companies: B2B & B2C.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Exo B2B

AUGUST 14, 2023

We’re talking about social networks, newsletters, blogs, podcasts, webinars, websites, events and more. This is where good business communication strategies come into play, enabling you to identify, but above all, bring diversity to the communication channels in your plan that will be most beneficial to you.

Multi-Channel 52

Multi-Channel Advertising Channels Webinar Metrics Marketing & Strategy 52

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

ClearVoice

DECEMBER 18, 2023

According to a recent ABM Leadership Alliance survey, it’s a key B2B marketing strategy, contributing to 84 percent pipeline growth. Almost three of four B2B marketers (73 percent) use it as part of their overall marketing strategy, says Content Marketing Institute in their 2022 report.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? I read a blog post by Robert Lesser of Acquiring Minds where he talks about the ways that digital marketing has changed complex B2B sales. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Social Marketing Media Planning 60

B2B Digital Marketer

MARCH 4, 2021

Capitalizing on this opportunity, Facebook is reportedly beginning to build a social audio app similar to Clubhouse. If you’re in the B2B Digital Marketing space, then Clubhouse and social audio might be the new way to do digital marketing. She also runs the popular Facebook group – The All-in Entrepreneur. B2B DM gang.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), They serve different business sectors, such as education, healthcare, e-commerce, finance, B2B, and legal.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59