Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. Source: HubSpot ).

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Hubspot

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Hubspot

AUGUST 13, 2013

For instance, business blogging. What''s the difference between regular blogging and business blogging? What Is Business Blogging? Business blogging is a marketing tactic that uses blogging to get your business more online visibility. I still don''t know what blogging is!

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

ClearVoice

DECEMBER 8, 2020

For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption. Pinterest is excellent for both B2B and B2C businesses. Whatever you plan to do, show up and do that consistently.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. For example, HubSpot's socials do both.

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

ClearVoice

JUNE 24, 2021

That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. Blogging content is still effective.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Hubspot

OCTOBER 8, 2014

With blogging, success doesn''t happen overnight. How many times have you heard that little nugget of blogging wisdom? But seriously -- a B2B business blog is a huge time investment. In the past, we''ve written about the blogging metrics you should be tracking to report on your blog''s success.

Lead Gen 28

Lead Gen B2B Lead Ranking Traffic 28

Webbiquity

DECEMBER 5, 2011

For that reason, think about your blog categories carefully: create category tags that will be meaningful and useful to both human readers and search engine spiders. Content syndication and blog directory sites provide valuable backlinks as well as driving traffic directly to your blog. Fresh content. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. The focus of your blog will be determined by how well you can define your readership. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

PureB2B

JUNE 13, 2017

If you want to drive traffic to your website, set up marketing campaigns, or inbound marketing strategies these kinds of software have the function for you. For example, HubSpot can set up workflows for you to map out the customer journey. Social media is one of the best channels for businesses so reach and engage with their audiences.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Hubspot

SEPTEMBER 6, 2010

Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. In your case, turning traffic into leads and ultimately sales is where it's at. How to Convert Traffic to a Sale. Author: Kevin Gibbons on the Econsultancy blog.

Inbound Marketing 28

Inbound Marketing Traffic Planning Paid Search Agency 28

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. This is particularly true if your traffic numbers are small and your visitors are relatively homogenous. These are the types of popups I use on my own site, and we use them at HubSpot too. Popup Forms.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

ClearVoice

MAY 26, 2022

According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. In addition to website traffic benefits, blogging helps you build more effective relationships with readers which can turn them into customers. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Industrial Marketing Today

SEPTEMBER 6, 2011

They are beginning to look beyond a static informational website and are now seriously focusing on developing a more robust online presence for attracting qualified traffic, generating higher quality leads and positioning themselves as thought leaders in their respective niches.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Single Grain

DECEMBER 29, 2020

He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. He started a job board website but was unable to drive any traffic, an obstacle which forced him to learn how to do marketing on his own. His posts on the blog are outstanding. 4) Alex Turnbull. 15) Joel York.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

PureB2B

JUNE 13, 2017

If you want to drive traffic to your website, set up marketing campaigns, or inbound marketing strategies, these kinds of software have the functionality you need. For example, HubSpot can set up workflows for you to map out the customer journey. Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Marketing Insider Group

SEPTEMBER 21, 2020

Companies that practice blogging get 97% more links to their websites. B2B marketers who blog get 67 percent more leads than those who don’t. I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Ebooks to help you learn broad inbound marketing strategies: 25 Website 'Must Haves' for Driving Traffic, Leads and Sales. Convert Ebooks.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Atomic Reach

JANUARY 3, 2019

com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. He has been featured by The Huffington Post, Forbes, HubSpot, The Content Marketing Institute, and Entrepreneur Magazine. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

JUNE 28, 2010

Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities. When it comes to proving the ROI of B2B social media, blogging can be the best place to start for many organizations.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

Hubspot

APRIL 9, 2015

The question is, how often does a company need to blog? To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. How Many Blog Posts Should You Publish Every Month? Below is some data to help you figure out what type of publishing volume your business should try. B2B vs. B2C.

Advertising Benchmark 28

Advertising Benchmark Companies Custom Publishing Correlation 28

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. 79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Blogging Stats. Industries that blog tend to reach 55% more web traffic. Pew Research Center ). Optinmonster).

Stats 266

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 266

LeadSquared

NOVEMBER 24, 2015

Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. But on the outset, presentation through social media, email marketing, website (widget) and business blog would help.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

SmartBug Media

NOVEMBER 16, 2022

The B2B marketing landscape has changed dramatically over the past few years. Digitalization has taken the B2B journey online and empowered buyers to self-educate and collaborate with their peers before ever speaking to a sales or marketing person. it also has the potential to convert prospects into new leads for your business.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Online Marketing Institute

NOVEMBER 18, 2010

Granted, a blogs potential ROI (return on investment) will vary from business to business, but here are 5 good reasons to blog. 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont. Traffic is the lifeblood of internet marketing.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

The Lead Agency

MAY 12, 2022

Gone are the days where blogging was reserved exclusively for bloggers sharing their thoughts on the internet. Blogging has become a staple in almost every B2B marketing strategy. Despite all the great benefits of blogging, it is often overlooked and underused by businesses.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

APRIL 22, 2011

Media sites that adopt the Like button average a greater than 300% increase in referral traffic from Facebook 5. This also illustrates the importance for business to add social plugins such as the Like Button to make their website and blog more social. Connect with HubSpot : retail sites use Facebook 4.

Facebook 28

Facebook Stats Statistics Conference 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28