Only B2B

MARCH 13, 2024

Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Many B2B marketers struggle to connect their content strategy to concrete results. Expanding Your Reach: The Power of Syndication Imagine your website as a shop filled with valuable B2B content. Is content syndication worth the effort?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

KoMarketing Associates

SEPTEMBER 8, 2022

HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022. Additionally, social (16%) was cited as the top website traffic source by respondents. B2B Marketers Turn to Social Media Marketing.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. It can play a critical role!

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Branding 113

Webbiquity

FEBRUARY 16, 2021

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

FunnelEnvy

APRIL 4, 2022

Search engine optimization is a widely-promoted marketing discipline in part because of how impressive it looks to generate traffic increases. A B2B company can ensure its brand is identified during this step in several ways, from in-person promotion to search engine optimization based on relevant keywords. Click To Tweet.

Traffic 73

Traffic SEO Generation Conversion Rate 73

Albacross

MARCH 12, 2020

As of today, you can natively integrate Albacross with Hubspot CRM so your sales team can put their pipeline expansion on autopilot. Automatically send warm leads to your Hubspot CRM. Much of your website traffic will not leave their contact details. That means only the most valuable leads appear in Hubspot. News just in.

Hubspot 98

Hubspot CRM Ideal Customer Profiles Lead Scoring 98

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. However, many B2B websites suffer from poorly designed landing pages. And that’s not all.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. We saw a client absolutely crush its marketing goals — increasing traffic to its website and content by 70%, overachieving ambitious pipeline goals by 42%. LinkedIn’s research shows only 5% of B2B buyers are actively in the market at any time.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

MARCH 30, 2020

In B2B Marketing, it’s all about finding leads that convert to sales. Weekly blogging is the express lane to boost your B2B sales by a factor of ten. Quick Takeaways: Providing actionable content to B2B customers is the key to winning their business. We turned to two sources: HubSpot research and our own internal data.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Strategies For Generating B2B Leads In 2023. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques. Once again, it’s that time of year.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Traffic analysis.

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). They’ll share keywords that cluster together around that topic to drive inbound marketing traffic. The topic cluster tool on HubSpot.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Marketing Insider Group

JULY 14, 2020

Here are just some of the ways B2B sales will change as a result of this pandemic. Buyers demands are changing their needs from B2B businesses. B2B companies now believe that digital channels are twice as important as they were before. B2B businesses are careful not to market products that are non-essential for fear of backlash.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

BOP Design

SEPTEMBER 7, 2021

What is the latest in the world of B2B Marketing? We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. B2B, or B-to-B, or BtoB Marketing: General Stats. B2B, or B-to-B, or BtoB Marketing: General Stats. Source: HBR).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Webbiquity

MAY 16, 2023

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). Your pricing will vary based on your traffic volume. 117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Navigate the Channel

MARCH 11, 2024

But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. B2B eCommerce has followed the business path of business-to-consumer (B2C), probably because what we do in our personal lives and our learned digital preferences follow us to our professional lives. That’s a lot of business. Yes, like ABCs.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. 2023: The B2B marketing stakes are high. B2B Marketing budgets have always been a struggle to justify. When paid media is running, do you see a lift in direct, organic and social traffic? Q1 2022 - Spend, spend, spend.

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. 2021 State of B2B Digital Marketing. The State of B2B Buyer Enablement. Measuring Content Marketing Performance: A B2B Marketer’s Perspective.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Kaon

SEPTEMBER 24, 2015

Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic. Set goals for your social media on Google Analytics so you can see if your actions are improving or declining efforts.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Heinz Marketing

DECEMBER 27, 2023

The Role of Metrics in B2B Content Marketing First things first: Why bother with metrics? Key Metrics for Evaluating Content Marketing Traffic Metrics : These are your bread and butter. Google Analytics remains a cornerstone for tracking various metrics like traffic and engagement.

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

Hubspot

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In a similar study by HubSpot. million people.

eCommerce 71

eCommerce Trends B2B Budget Programs 71

FunnelEnvy

SEPTEMBER 18, 2023

The idea is to translate the raw traffic like this: Into information to help you fill out a buyer persona template, like this: Source: Hubspot Why Buyer Personas Work The buyer persona helps craft tailor-made experiences for every buyer category. Buying Behavior: Is this a B2B or B2C customer? source: Gartner Sales).

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. One strategy that has gained significant traction in recent years is B2B influencer marketing.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. This will drive awareness of the brand and traffic to your website.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Visitor Queue

JULY 5, 2021

I can guarantee that you’ve heard of Hubspot before. Hubspot is one of the most popular sales and marketing SaaS out there. A close competitor of Hubspot is Act-On. The post Act-On vs Hubspot: Which one is right for your business? The post Act-On vs Hubspot: Which one is right for your business?

Act-On 59

Act-On Hubspot Business Traffic 59

SmarkLabs

JUNE 13, 2022

In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. How to Build a Quality B2B Buyer Persona in Five Easy Steps for more tips on building your buyer personas. Graphic: HubSpot. Set your goals further up the funnel until you get to website traffic.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Webbiquity

OCTOBER 23, 2018

By understanding the effectiveness of inbound marketing, business-to-business (B2B) companies can achieve marketing goals in a faster, more efficient manner than previous efforts. “33% Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Higher ROI.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. HubSpot ). And measure them?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Heinz Marketing

MARCH 4, 2021

Welcome to the first installment of The B2B Marketer’s Quick Start Guide. There are a handful of types of social media, which differ depending on who you ask, however, I like how Hubspot breaks it down. In summary, social networking tools are a great resource for B2B companies. Generates link-based traffic. The Breakdown.

Paid Content 132

Paid Content Social Media Media B2B 132

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52