Study: B2B Marketers Turn to Content Marketing for Lead Generation
KoMarketing Associates
OCTOBER 3, 2012
According to the results of a recent study from Holger Shulze, B2B marketers worldwide are turning to content marketing to improve their marketing campaigns, including boosting lead generation efforts, brand awareness, and customer loyalty. Study results show 68 percent of B2B marketers are using content marketing to generate leads.
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