Webbiquity

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. In fact, the platform is 277 percent more effective than Facebook and Twitter at helping businesses generate leads. LinkedIn is an excellent platform to generate B2B leads.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Webbiquity

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Webbiquity

MARCH 28, 2011

Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers.

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. 5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights. Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. This post is starting to show its age, but the guidance is still useful to beginning bloggers. For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011.

PR 100

PR Stats Social Media Twitter 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network. Entertainment Network. Jennifer Aaker. Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

AUGUST 23, 2011

Every blogger wants more traffic. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite.

Traffic 100

Traffic RSS Social Media Social Networks 100

Webbiquity

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., It’s not quite clear why this is happening. Experiment. Use news releases for exposure, not backlinks.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Both use Facebook and YouTube.

B2B Marketing 358

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 358

Webbiquity

FEBRUARY 10, 2011

8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro. Zeke Camusio shows that WordPress isn’t just for blogging; it can also be used to build an e-commerce site, social network site, image gallery, email auto-responder system or message board. Share this on Facebook. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Webbiquity B2B Marketing Blog). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). NGOID News Network.

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

JANUARY 10, 2010

Twitter in B2B – a Velocity Slideshare by The B2B Marketing Blog. Doug Kessler outlines his firm’s presentation on seven ways to use Twitter for b2b marketing. What’s a Retweet? by Social Media Today. 5 Twitter Tools to Help You Manage Unfollowers by WebProNews. . Twitter background guidelines by Croncast.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. How to Take Advantage of the New B2B Buying Behavior by Fast Company. How Tech Buyers Consume Content: New Findings from TechTarget by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

MAY 26, 2022

Today, you can use a website builder like Blogger, WordPress, or Sitejet which provide everything you need to create a professional website in just a few hours with no coding skills. The most popular social media platforms for businesses are Facebook, Twitter, Instagram, and LinkedIn.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Webbiquity

JULY 5, 2022

Platforms like Twitter, Facebook, and Instagram are all free to use at this basic level and can help you reach a wider audience. Collaborate with Bloggers and Influencers in Your Industry. If you sell B2B products or services, LinkedIn is unquestionably the top platform, while Twitter is arguably still number two.

Promotion 335

Promotion Spending Marketing Budget Tactics 335

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Forbes is a traditional publisher increasingly reliant on bloggers for content. million bloggers in the U.S. B2B companies that regularly blog generate 67% more sales leads than non-blogging companies.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ). 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

AUGUST 9, 2016

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. It has a very large database of bloggers with powerful search criteria.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Webbiquity

OCTOBER 16, 2012

30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. ” SlideShare is a venue, primarily for B2B marketers and influencers, to share presentations, PDF documents, and infographics. Collect and curate content from across your social networks; Paper.li

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

MARCH 26, 2012

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term. The New Breed of B2B Buyer by Chaotic Flow.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Webbiquity

JANUARY 10, 2010

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). ” — 2018 Trends: B2B Marketing , Edelman. . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? How do the audiences differ across various social networks? Social media networks and blogs consume nearly 25% of people’s time online. online time is spent on just three activities: social networking, playing games and emailing.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum? What online publications do they read? What groups do they belong to?)

Paid Content 100

Paid Content Optimization SEM Microsite 100

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Open, public social networks (e.g.,

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for B2B Marketing.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. If they decide to share your post with their network… kaboom! Guides to B2B Marketing on LinkedIn. Image credit: Cox Business.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. 6 social media network updates that you missed by iMedia Connection.

Social Media 100

Social Media Social Marketing Work Management Media 100

Webbiquity

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Influence in social media: how to find the top bloggers by blur Group. 9 Social Networks Your Business Should Be Using by Likeable Media.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

FEBRUARY 21, 2012

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Build a network of influencers. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

JANUARY 16, 2012

Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. 12 things every business blogger should know how to do by Ragan’s PR Daily. 21 Ways Bloggers Engage by Heidi Cohen. Blogging Tools and Resources.

Business Blogging 100

Business Blogging Tips Tools Blogger 100