KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Sharpspring

FEBRUARY 10, 2022

When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies. B2C, meaning business-to-consumer, are businesses that sell directly to the consumer. B2C, meaning business-to-consumer, are businesses that sell directly to the consumer. B2B Marketing vs B2C Marketing.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Zoominfo

JUNE 27, 2022

Teams that are purchasing data should look for a provider who can deliver accurate, current, and reliable data across an entire organization and help manage it in real-time. Choosing Between a List or a Platform Purchasing a list of business data typically involves a static file with a large number of records for a low price.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. Address the full funnel with your SEO content.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

The Lead Agency

APRIL 28, 2020

Its visualisation extends from the initial ‘awareness’ stage, where they first learn about your business/product, all the way through to purchase. Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. In fact, the average B2B buying group is 5.4

Top of Funnel 90

Top of Funnel Marketing Funnels B2B Marketing B2B 90

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 269

Design Paid Search Agency Companies B2B 269

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers?

B2B 137

B2B Customer Satisfaction Lead Ranking Lead Scoring 137

ANNUITAS

JANUARY 30, 2024

On the surface, much of these product announcements seem aimed at B2C GTM teams and general retailers. However, when we look at these innovations from a Converged Growth go-to-market lens, we see a number of potential applications for B2B use cases that drive enhanced post-sale growth endeavors.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. Website lead generation forms are one of the most critical touchpoints in the B2B landscape. In B2B services specifically, that goes up to 2.2%. But what comes first is the lead.

High Quality Lead 127

High Quality Lead Lead Generation Lead Ranking Lead Scoring 127

Conversica

MAY 31, 2021

This is true of business-to-business (B2B) and business-to-customer (B2C) organizations. Let’s explore how different B2B and B2C industries use Conversational AI to scale personalized communication and drive more revenue opportunities. B2B and B2C industries plainly have their differences.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Here are six ways to make sure your B2B CRO strategy is on the right track. Guest post by Eleanor Hecks.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

MARCH 17, 2020

Automation has become standard practice in B2C ecommerce. But automation is just as useful in the world of B2B sales. It’s imperative to automate marketing emails for B2C customers and even low-end B2B SaaS products, because the high-volume / low-cost model means each customer represents a very small share of overall revenue.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. Defining B2C SEO B2C SEO is the art of optimizing your online presence to attract, engage, and convert individual consumers. With a B2B SEO approach, your focus may be much narrower.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is evolving rapidly. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

The ABM Agency

APRIL 2, 2021

B2C Programmatic Basics. In the B2C universe, programmatic advertising has been a strong trend for several years now, although not without some hiccups. Many ads purchased through programmatic buying appeared on websites with other types of unsavory content as well. B2B Programmatic Advertising Basics. By 2022, U.S.

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

Martech

MARCH 28, 2023

Whether we’re talking about B2B buyers or consumers, customers need you to know who they are, whichever channel or device they’re meeting you on,” said Kim Davis, MarTech’s editorial director. “At Here are the approaches B2B and B2C marketers can use today as privacy becomes an ever greater priority. Get MarTech! In your inbox.

Privacy 76

Privacy Conference Marketing Management B2B 76

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C strategies are all about the purchase.

Lead Ranking 118

Lead Ranking Lead Scoring SEO B2B 118

Sana Commerce

MAY 12, 2022

In a marketing context, two of the most common types of business models are B2B (business-to-business) and B2C (business-to-consumer). A B2B company largely targets an audience of other businesses, while a B2C business largely targets individual consumers. B2B vs. B2C e-commerce: What are the biggest differences?

Lead Ranking 52

Lead Ranking Sales Qualified Leads Ideal Customer Profiles Marketing Qualified Leads 52

Sana Commerce

MARCH 16, 2022

New technologies and the generational change have led to a blur between the expectations of B2C and B2B customers. This presents new challenges for many companies that have come to terms with the fact that B2B customers think differently from B2C customers. So, who are your B2B customers today?

B2B 52

B2B Work Management B2B Sales Act-On 52

Directive Agency

FEBRUARY 28, 2022

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. Is B2B SEO really that different from B2C SEO? We will also outline the most impactful B2B vs B2C marketing strategies for both businesses and consumers that are common in today’s SaaS world. .

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Convince & Convert

JANUARY 8, 2015

Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. Generally speaking, B2C teams don’t use CRM or sync up with their marketing automation systems as much as a B2B team will. Take marketing technology, for example. Focus on Data. Create Detailed Buyer Profiles.

Practices 156

Practices B2B Marketing Marketing & Strategy Marketing Strategy 156

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. The bottom line for B2B professionals: Improving your customer experience can go a long way toward acquiring and retaining younger buyers. It makes them feel like a valued individual, rather than one of many.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 129

Tactics Work Management B2B Marketing Marketing Management 129

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. What Makes a Great B2B Case Study?

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. In other words, you’ll understand buyer intent – the probability that a consumer will purchase your product or service. What is B2B Buyer Intent Data? Source: Pew Research. Source: Moz.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Navigate the Channel

MARCH 11, 2024

But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. B2B eCommerce has followed the business path of business-to-consumer (B2C), probably because what we do in our personal lives and our learned digital preferences follow us to our professional lives. That’s a lot of business.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. More than two-thirds of consumers say they made a purchase as a result of something they saw on social media. These purchases include cars and home improvement services.

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Offering a stellar B2B sales experience comes with its own share of challenges in 2023. As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. What is B2B Sales Experience?

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

TrustRadius Marketing

DECEMBER 5, 2019

consumers spent over $5 billion in online purchases in 2018 —a 15% increase from 2017. Especially now that individuals can make online purchases from a range of devices—including computers, tablets, and mobile phones—the percentage of transactions that happen online is likely to continue growing. . Elements of B2B Selling.

eCommerce 52

eCommerce Marketing Management Peer-to-peer B2B 52

Only B2B

SEPTEMBER 16, 2022

Introducing B2B SaaS: Business Solutions. The B2B SaaS market is rising, so it’s obvious why the benefits are difficult to overlook. This guide is for you if you’re new to the B2B SaaS world. We’ll go over all you need to know about B2B SaaS, including its fundamentals and advantages.

Work Management 118

Work Management Marketing Management Marketing AI B2B 118