Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. The bottom line for B2B professionals: Improving your customer experience can go a long way toward acquiring and retaining younger buyers. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Webbiquity

JANUARY 12, 2022

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. First, it’s essential to understand why it’s necessary for B2B businesses to give back. The trend for giving among B2C is nothing new, but for B2B companies, it’s growing.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

ClickZ

AUGUST 6, 2020

30-second summary: Brakes is a B2B food delivery service and leading supplier to the food service sector in the UK. Brakes is a B2B food delivery service and leading supplier to the food service sector in the UK. The post How Brakes bridged the B2B/ B2C gap to feed a nation appeared first on ClickZ. A purpose to pivot.

B2B 117

B2B eCommerce Urgency Marketing Distribution 117

ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. Defining B2C SEO B2C SEO is the art of optimizing your online presence to attract, engage, and convert individual consumers. With a B2B SEO approach, your focus may be much narrower.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Heinz Marketing

JANUARY 31, 2020

This update expressed a fundamental commitment to all stakeholders, including customers, employees, suppliers, communities, and shareholders. So, what does this mean for those of us in the B2B world? It is easy to see the implications of this for B2C companies but, B2B can be a little less clear.

Communities 100

Communities Peer-to-peer Business B2B 100

Influitive

MARCH 10, 2017

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

Communities 259

Communities Ad Building Brand Identity Branding 259

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now? But, for B2B social media managers, cutting through the noise on social media can be challenging.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Create a Community of Advocates. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. Social media is a great channel for community growth.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 120

Communities Work Management Marketing Management Paid Search Agency 120

Hubspot

JUNE 23, 2020

Traditionally, LinkedIn is a place for B2B marketing. Naturally, a professional audience is going to be a great fit for B2B marketing. Recently, however, LinkedIn has become the home of B2C marketing as well. Recently, however, LinkedIn has become the home of B2C marketing as well.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? When you think of brand development, your mind probably goes to well-known B2C companies (Nike, Starbucks, Airbnb, etc.). Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Top Rank Marketing

SEPTEMBER 27, 2023

What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online? Eastern, presenting “ How to Elevate B2B Marketing Results with the Influence Trifecta.”

B2B Marketing 116

B2B Marketing B2B Video Marketing Marketing Analytics Tools 116

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Connections and community. Community matters. ” Product announcements.

B2B Marketing 117

B2B Marketing Work Management Marketing Management Peer-to-peer 117

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

TaylorMadeIn KEW

OCTOBER 21, 2018

Nevertheless, I am adamant that we in B2B and professional services marketing mustn’t dismiss learning from the B2C world. And they are as relevant for B2B and professional services as they are for B2C. And yes, that includes B2C. The post What can B2B marketing learn from B2C? About the PM Forum.

B2B Marketing 67

B2B Marketing Work Management Marketing Management B2B 67

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Program Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs.

Social Media 134

Social Media Media B2B B2B Thought Leadership 134

KoMarketing Associates

JUNE 17, 2020

Photos of your company’s events and community service events. Instagram can be a useful platform for a B2B company. And while it’s not as B2B-focused as it could be, it’s almost a required platform now. Instagram can be a useful platform for a B2B company. Inspiring quotes laid out in a visually compelling way.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Sprout Social

FEBRUARY 27, 2020

, but B2B social marketing comes with a set of unique challenges. It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. In the Insta-driven landscape of 2020, this is a piece of cake for many B2C brands. What you can learn.

User-Generated Content 78

User-Generated Content Software Tactics B2B Marketing 78

Sprout Social

JUNE 25, 2020

An organization dedicated to crisis intervention and suicide prevention resources for LGBTQ+ youth, the Trevor Project works diligently to create virtual and IRL communities for young people who feel they don’t otherwise have the support they need as they come out or embrace their full selves. We're here for you ???????????.

Communities 125

Communities Touchpoints Video Marketing Resources 125

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Launch Marketing

JULY 19, 2023

A company’s B2B brand strategy can change on occasion. If you’re new to creating a B2B brand strategy, you might wonder what it is and why it matters so much. A brand strategy is how you communicate who your company is, what it solves and what it stands for. Your B2B brand and strategy and messaging are important to get right.

Brand Identity 111

Brand Identity Branding Marketing & Strategy B2B 111

Heinz Marketing

OCTOBER 28, 2022

For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! B2B marketers should make deliberate choices to show the customer experience that aligns with your target audience’s goals.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

Adobe Experience Cloud Blog

AUGUST 31, 2017

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? B2B advertising spending is expected to reach $31.72 Additionally, overall U.S. billion during 2023, with 37.4

Paid Content 123

Paid Content Features B2B Marketing B2B 123

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Yelp isn’t traditionally thought of for B2B listings, but because many other platforms pull in Yelp reviews, it’s important to at least claim the listing here.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. It’s a lot easier to make inroads with fun, uplifting, community-building content.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Strategies For Generating B2B Leads In 2023. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques. Once again, it’s that time of year.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Exo B2B

AUGUST 11, 2021

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context. And the study is comparative between B2B and B2C.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Oktopost

AUGUST 23, 2023

With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community.

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Oktopost

AUGUST 23, 2023

With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community.

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62