Content4Demand

OCTOBER 3, 2018

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey.

Social Media 40

Social Media Branding Brand Identity Media 40

Marketing Insider Group

JANUARY 27, 2012

I challenged the group of marketers and business people from companies both large and small to first determine their objectives before starting any social media plans. And yes, we covered the “Social Media ROI” and related questions.

Social Media 100

Social Media Marketing Mix Social Marketing Media 100

Stevens & Tate

MAY 29, 2020

With this position, the firm will handle media planning and buying services for the Maryland home builder. Bob Ward Homes and its multiple communities are found when consumers are searching online or through social media. Enjoy the article: Stevens & Tate Marketing Named as a Top B2B Company Worldwide.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Planning 52

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Tech social media resources.

Twitter 106

Twitter Best Practices A/B testing Social Media 106

Navigate the Channel

JUNE 21, 2023

If your only goal is “to get people to buy,” you need to realize that very few things “get” people to do anything and “to buy” is a one-dimensional verb that will leave you frustrated and disappointed in your social media plan. It tends to be a more formal social network, which draws more B2B interest than B2C content.

Business 65

Business Social Media Youtube Facebook 65

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

The Point

OCTOBER 8, 2009

Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency. enhance company’s image by delivering insight to key online communities.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. Community is what you get when you do the 4 Cs correctly.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. You may be wondering with all this great social media conversations going on – is there anyway to mine social media to market smarter?

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Outgrow

MAY 5, 2020

It is best for niches like e-commerce websites, B2B/B2C services, content-rich websites, and startup projects. They offer services like digital marketing audits, social media marketing, and conversion rate optimization. It is particularly famous for B2B, retail brands, e-commerce, user acquisition, and startups. Metric Theory.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

SnapApp

NOVEMBER 19, 2015

Make sure your content spreads like wildfire with a strong social media plan. And the icing on the cake of your social media plan just might be interactive content. No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Digital B2B Marketing

OCTOBER 2, 2012

It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. This advice leaves B2B marketers looking at what their audience does. Media sales representatives perpetuate the problem, comparing reach to their competitors.

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. This is “social proof” and is how you begin to build a community around your business blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

B2B Marketing Traction

SEPTEMBER 30, 2010

Without a strategic social media plan or guidelines, the social media horse has already left the barn. Let’s look at the diffferent ways to address the problem when social media has been started at the grassroots level without a strategic plan or guidelines. Best Buy Social Media Guidelines.

Social Media 100

Social Media Guidelines Media Social Networks 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post? Check out all the details and save 50% (only $297 for a limited time).

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Our Marketing team is experiencing rapid growth and therefore we are looking for a Social Media & Content Marketing Manager to execute on all elements of the social media plan to drive awareness and acquire customers through marketing programs. A minimum of two years social media experience with B2B organizations.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E. Maybe you found this blog from Twitter?

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Industrial Marketing Today

JULY 23, 2010

Engineers and technical professionals also showed a preference for interacting with peers and end-users by using community boards and engineering forums. Rule #5: Use social media judiciously Social media is slowly gaining acceptance within the engineering and industrial community.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

SEPTEMBER 22, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them. Warm fuzzies. All rights reserved.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

APRIL 15, 2010

Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around. I like the idea of building a community. Of course, content alone is not the answer. link] Matthew Ross YES!

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Online Marketing Institute

JANUARY 4, 2011

); //]]> Marketing News & Expert Advice ClickZ.asia Awards Search Engine Watch SES Events ClickZ Events Connect Home Topics Training & Education Stats & Tools Careers Subscribe iReviews Search Whats Hot: Google Facebook Twitter Privacy WPP News Latest UK & Europe Facebook Politics & Advocacy E-mail E-mail Marketing Best Practices (..)

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Hubspot

DECEMBER 9, 2011

Blog about the things that your community wants to know about. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. Source: Social Media B2B ). Building an online community? Source: Social Media B2B ).

Social Media 28

Social Media Social Marketing Tips Media 28

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 16, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

SEPTEMBER 7, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. I guess I better read the book before Scott arrives next month for #UnBookTourSLC, right? Who is going to post a blog review of YOUR new book (raising hand now). As you know, you’re my living example of how to write a blog.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 29, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

AUGUST 24, 2010

One other thing that I would toss out there…in our community of Social Media, marketing, etc., .&# But I think if everyone banded together and told SXSW that this forces really good people to negotiate their need to have a panel with what they teach the rest of the year, it could make a difference. All rights reserved.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

FEBRUARY 19, 2010

Stelzner This free tool may become your your new favorite social media companion (you really should check this out!) link] [link] Tom Schneller Is anyone using NutShellMail to manage their social media? I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail? If yes, what do you think?

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 24, 2010

6 things you need 2 incorporate into your social media plan. 6 things 2 incorporate in your social media plan [link] [link] Nate Riggs I'm really excited to speak with @jaybaer on a Skype Session today. link] [link] Rick Rosario Word RT @Eric__Torres: Marketing isn't about campaigns, its always on.

Conference 115

Conference Organization Paid Search Agency PR 115