Atomic Reach

JULY 27, 2023

When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Do you have to rely on intuition and luck to turn your influencers into thought leaders? We correlate influencer content performance to any social/brand owned channels 4.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Mereo

MARCH 21, 2024

They were researching the challenges and seeking insights and thought leadership that would help them conceptualize the problem. This one example goes to show: Overall B2B buying has gotten more complicated. Around three-quarters of B2B buyers consider their last purchase difficult or complex ( Gartner ).

Buy 41

Buy B2B Thought Leadership Multi-Channel Sales Cycle 41

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

Marketing Craftmanship

MAY 11, 2016

There are two major reasons why marketing is failing at your small- or medium-sized B2B firm: You view marketing as business triage. Firms sometimes go overboard, thinking there’s a correlation between the size of its marketing investment and business results. When business is good, little or no time is invested in marketing.

B2B Marketing 100

B2B Marketing Planning B2B Thought Leadership B2B 100

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. Final Thoughts on Marketing Vanity Metrics.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Contently

DECEMBER 2, 2021

Use multimedia content to help thought leadership content break through. Use multimedia content formats like podcasts and video to develop your thought leadership. The top-performing podcast was Morgan Stanley’s Thoughts on the Market, which had 25,473 social shares (100x the average in our study!).

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 90

Zoominfo

FEBRUARY 26, 2021

The rise of B2B sales automation is directly correlated with the operationalization of data. Let’s be clear: whether B2B leaders realize it or not, AI has penetrated nearly every aspect of common business processes, and sales is no exception. Benefits for Sales Leadership. The Rise of Sales Automation.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

ANNUITAS

OCTOBER 15, 2020

As a result, marketing has become thought of as a cost-center with very little measurable output. Brand awareness can be an important indicator for prominent B2C companies like Coca-Cola and Pepsi, but it doesn’t translate well into the B2B marketing world. Correlation is not causation.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Contently

JUNE 24, 2021

Use multimedia content to help thought leadership content break through. Use multimedia content formats like podcasts and video to develop your thought leadership. The top-performing podcast was Morgan Stanley’s Thoughts on the Market, which had 25,473 social shares (100x the average in our study!).

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 84

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Here are three statistics on B2B blogging that should convince you. Industrial blogs are an integral part of manufacturing content marketing.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

If some assets generate a lot of revenue, and many assets have low or zero revenue attribution, then your content return is highly varied and predicting future revenue might be more difficult—which begs the question, what is content performance correlated with? Revenue attribution amount may be correlated with time. the average).

Efficiency 134

Efficiency Webinar Metrics Correlation B2B Thought Leadership 134

NetLine

MARCH 21, 2022

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. ABM is increasingly becoming “business as usual” within B2B Marketing. .

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. But, fear not dear marketer!

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Crimson Marketing

AUGUST 19, 2014

“Instinct”—long the stuff of corporate American leadership legends like Jack Welch and Dave Packard, the latter of whom once famously said “Marketing is too important to be left to the marketing people.” Brian is responsible for Lattice’s market positioning, demand generation, thought leadership and integrated marketing.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Proteus B2B Marketing

MAY 7, 2014

Prior to getting into ON24’s report, they prefaced the presentation with a couple interesting stats; 65% of B2B buyers do self-education prior to engaging with sales and find 70% of their content on their own—through search, blogs, forums, communities, webinars, social media and what not—prior to making a purchase decision.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Vision Edge Marketing

NOVEMBER 15, 2018

The leadership team expects Marketing to understand which channels, touches and content have the greatest impact on generating conversations, consideration and ultimately consumption. A study by MMAGlobal found there is almost no correlation between click-through rate and sales.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

B2B Marketing Analytics

AUGUST 31, 2021

A well-thought-out lead nurture strategy backed by data-driven insights through marketing analytics frameworks is a game-changer. Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. While others see nurturing as a series of emails, we see nurturing differently.

Lead Nurturing 52

Lead Nurturing Lead Ranking Analytics Top of Funnel 52

Oktopost

AUGUST 23, 2020

You can catch a conversation by searching for B2B Marketing Now wherever you listen to podcasts and subscribing to our channel. Marketing KPIs should be directly correlated to the goals of the organization. Leadership is able to take the marketing team more seriously because the marketing department is now speaking their language.

Marketing Budget 124

Marketing Budget CMO Marketing Budget Creation Correlation 124

ClearVoice

FEBRUARY 4, 2020

Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. We also know from the data that blogging more often correlates with better results. I’m a B2B marketer. That wasn’t true five years ago.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Business Brainz

JULY 11, 2021

B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. B2B Marketing. Many correlate insights with data. 73% of B2B buyers say they want a personalized, B2C-like customer experience. Closing deals in B2B was never easy – and is getting more complex each day.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Content Standard

DECEMBER 17, 2018

” According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, having a documented content strategy is positively correlated with success: 59 percent of the most successful marketers have a documented content strategy in place, whereas only 15 percent of the least successful marketers do.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

Adobe Experience Cloud Blog

JULY 7, 2017

With buyers conducting their own research, engaging with you in multiple channels and involving more decision makers than ever, the B2B buyer’s journey has never been more complicated. For most B2B organizations only a small percent of the contacts in their database will ever engage directly with the company. Feel free to reach out!

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Adobe Experience Cloud Blog

JUNE 23, 2016

If you’re a B2B organization, your company likely markets to large enterprise customers with large budgets differently than more price-conscious small-to-medium businesses (SMBs) whose needs may be different. Long-term revenue goes beyond just acquiring customers.

Segmentation 92

Segmentation Ideal Customer Profiles Best Practices Allocation 92

Tony Zambito

NOVEMBER 1, 2010

In the global business and digital world of today, and particularly in B2B markets, a monumental shift is occurring in our percepts of buyer behavior and buyer strategy.    B2B buyers today desire the totality of end-to-end experience in addition to products and services that help them to meet goals and solve challenges. . 

Design 100

Design Buyer Personas B2B Thought Leadership Lead Ranking 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics 100

Tactics B2B Marketing Cost per Acquisition CPA 100

Heinz Marketing

JUNE 21, 2022

While SaaS companies may be the most popular examples of B2B communities, you don’t need to have a technology product to build a thriving community. If you aren’t tracking engagement at the individual level, you should, at minimum, monitor the trending correlations, such as the lifetime value of community members vs. non-members.

Communities 106

Communities Lead Ranking Ad Frequency Marketing & Strategy 106

Heinz Marketing

JUNE 29, 2022

Organizations exceeding revenue goals stand out as developing thoughtful, buyer-first strategies for their sales teams. Preparing buyer-facing teams to exceed buyers’ expectations, have value-based conversations, and personalize the most relevant content for buyers have direct correlations with positive revenue growth.

Buy 105

Buy Research Correlation Training 105

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. This dominance does however present some challenges to companies, especially in B2B. According to Caroline Robertson, analyst and author at Forrester , 70% of B2B marketing specialists will acquire a DMP in 2019.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Tony Zambito

MAY 18, 2011

We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions.    The degree of interactions amongst buyers, both at a group and individual level, is most likely at the highest levels in the history of B2B selling and buying. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

OCTOBER 27, 2010

  Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.    A macro trend that Lauren notes and that Paul Greenberg has written about frequently is that buyers are seeking “consumerized” types of experiences despite being in the B2B environment. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

markempa

MARCH 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. correlated directly to growth rates.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

thePoint

MAY 25, 2018

Some leadership teams know they need to do it but don’t know much about it; They see the budget and wonder what they get since it’s not always as visible as actual revenue (yes, sales people are the heroes aren’t they?). You must have a least one strong advocate in sales leadership. High-Level Marketing Tasks.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Aberdeen

SEPTEMBER 17, 2019

Your CEO wants you to improve the reputation of the brand so that B2B prospects come to you when it’s time to buy. Even when you’re doing your best to measure brand awareness and prove ROI, correlating results to the bottom line remains a challenge. The Brand Awareness Challenge. But they aren’t enough.

Branding 40

Branding Brand Identity Intent Data B2B Thought Leadership 40