Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? How to Succeed with B2B Facebook Ads.

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Atomic Reach

JULY 27, 2023

When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Do you have to rely on intuition and luck to turn your influencers into thought leaders? Your posts are more likely to be shared and your marketing list is growing.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Contently

JUNE 24, 2021

During my time at Contently, financial services has arguably been the most bullish industry when it comes to content marketing. Everyone wants to get in on the action, but they need trustworthy content to help their decision-making. Focus educational content on emerging fields like cryptocurrency, not just personal finance.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 84

Marketing Craftmanship

MAY 11, 2016

There are two major reasons why marketing is failing at your small- or medium-sized B2B firm: You view marketing as business triage. Firms sometimes go overboard, thinking there’s a correlation between the size of its marketing investment and business results. Create Meaningful Content. Build and Nurture your Database.

B2B Marketing 100

B2B Marketing Planning B2B Thought Leadership B2B 100

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. But, fear not dear marketer! Unique users. Bounce rate.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

ANNUITAS

OCTOBER 15, 2020

As a result, marketing has become thought of as a cost-center with very little measurable output. And because you aren’t measuring the specific impact of engagement channels and content, you can’t be sure that the marketing campaign you’re going to execute will be successful or not. Correlation is not causation.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Zoominfo

FEBRUARY 26, 2021

The rise of B2B sales automation is directly correlated with the operationalization of data. Let’s be clear: whether B2B leaders realize it or not, AI has penetrated nearly every aspect of common business processes, and sales is no exception. The Rise of Sales Automation. How Does Sales Automation Work?

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

In this post, I’ll use web content as an example to demonstrate how we can measure performance. Measure content performance by type. For this example, let’s define web content as blog posts and ebooks. So the first step is to report the monthly sum of revenue attributed to all your content assets.

Efficiency 134

Efficiency Webinar Metrics Correlation B2B Thought Leadership 134

Content Standard

DECEMBER 17, 2018

For your content marketing to truly shine and deliver a meaningful impact, it must be guided by intentional, clear strategy. Documenting a content marketing strategy is key to your success. It also makes it easier to determine which types of content to develop as your brand grows, and its positioning evolves.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Content Marketing Enterprise Management 111

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. But, fear not dear marketer!

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Vision Edge Marketing

NOVEMBER 15, 2018

The leadership team expects Marketing to understand which channels, touches and content have the greatest impact on generating conversations, consideration and ultimately consumption. Build Your Attribution Model to Account for a Multitude of Touches, Content and Channels. It’s All About the Mix.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Proteus B2B Marketing

MAY 7, 2014

I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to test attendees “webinar smarts.” That we can attest to. image courtesy of NCSL ).

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. Content marketing dominates.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

B2B Marketing Analytics

AUGUST 31, 2021

A well-thought-out lead nurture strategy backed by data-driven insights through marketing analytics frameworks is a game-changer. These insights further help with aligning the content and the CTAs of the nurture campaigns to drive higher engagement. While others see nurturing as a series of emails, we see nurturing differently.

Lead Nurturing 52

Lead Nurturing Lead Ranking Analytics Top of Funnel 52

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Lucky us… he agreed. A digital business card.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Oktopost

AUGUST 23, 2020

You can catch a conversation by searching for B2B Marketing Now wherever you listen to podcasts and subscribing to our channel. Marketing KPIs should be directly correlated to the goals of the organization. Leadership is able to take the marketing team more seriously because the marketing department is now speaking their language.

Marketing Budget 124

Marketing Budget CMO Marketing Budget Creation Correlation 124

Business Brainz

JULY 11, 2021

B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. Insight provides you with a holistic view of your target account, it will not only help you to develop a hyper-personalised content strategy for them but also identify the channels to best engage with them.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Content Standard

OCTOBER 22, 2016

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. How do you make B2B history? Embrace thoughtful and deliberate marketing. Most fails.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 40

Heinz Marketing

JUNE 29, 2022

Organizations exceeding revenue goals stand out as developing thoughtful, buyer-first strategies for their sales teams. Sales content related issues reign supreme as the biggest pain point for sales and marketing teams. Here is a sneak peak of the report and the findings we uncovered.

Buy 105

Buy Research Correlation Training 105

Adobe Experience Cloud Blog

JULY 7, 2017

Yes, we already track lead behavior through website visits, email clicks, content downloads and other engagements with our brand.”. With buyers conducting their own research, engaging with you in multiple channels and involving more decision makers than ever, the B2B buyer’s journey has never been more complicated.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Heinz Marketing

JUNE 21, 2022

The community boom demonstrates our desire to move beyond isolated content and toward collaboration. While SaaS companies may be the most popular examples of B2B communities, you don’t need to have a technology product to build a thriving community. Although, be wary of your manager coming off as promotional.

Communities 106

Communities Lead Ranking Ad Frequency Marketing & Strategy 106

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics 100

Tactics B2B Marketing Cost per Acquisition CPA 100

Tony Zambito

MAY 18, 2011

We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions.    The degree of interactions amongst buyers, both at a group and individual level, is most likely at the highest levels in the history of B2B selling and buying. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. 2017 - Sept. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Tony Zambito

NOVEMBER 1, 2010

In the global business and digital world of today, and particularly in B2B markets, a monumental shift is occurring in our percepts of buyer behavior and buyer strategy.    B2B buyers today desire the totality of end-to-end experience in addition to products and services that help them to meet goals and solve challenges. . 

Design 100

Design Buyer Personas B2B Thought Leadership Lead Ranking 100

Aberdeen

SEPTEMBER 17, 2019

Your CEO wants you to improve the reputation of the brand so that B2B prospects come to you when it’s time to buy. Even when you’re doing your best to measure brand awareness and prove ROI, correlating results to the bottom line remains a challenge. The Brand Awareness Challenge. But they aren’t enough.

Brand Identity 40

Brand Identity Branding Intent Data B2B Thought Leadership 40

Tony Zambito

OCTOBER 27, 2010

  Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.  One of the macro trends Lauren highlights is that buyers want content of real value.    Closely related to this trend is another, that buyers will not answer the phone. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

thePoint

MAY 25, 2018

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Content providers – I’m going to save this one for a later discussion on content.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Tony Zambito

DECEMBER 8, 2011

Let’s recap the significant buyer trends noted so far in this series: Buyers are overwhelmed with content and desire experiences. Buyers are seeking to further their intelligence , not read more content. Buyer behavior is changing rapidly and requires BIG insights. Buyers are on a quest to be demand fulfilled. The Future.

Trends 100

Trends Fulfillment Work Management Marketing Management 100

B2BMarketing.net

FEBRUARY 8, 2024

link] [link] One piece of the interview merits a deeper dive into its contents and insights: a grid that Didier created especially for the event, entitled “Be Indispensable: the CMO’s ‘Cheat Sheet.’” I is for impeccable: “With my thoughts, words and actions.” A = Accountability: If not you, who? B = Brand: Stand out.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Metadata

JULY 21, 2022

A lot of B2B companies don’t think they can reach their audiences on Facebook , but that’s not the case at all. Fashion Auto Ecommerce B2B. This micro-blogging site exists to help users connect, communicate, and share their thoughts. B2B Tech Software Travel Finance Academia. And you can find them on Facebook.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Adobe Experience Cloud Blog

APRIL 5, 2016

In the B2B world, the notion of AIDA is key: A ttention. Through a large cooperative of B2B media companies , external intent data companies monitor a range of audience interactions with your company such as collateral downloads, tradeshow booth visits, articles read, webinar and video views, social engagement, etc.). I nterest.

Intent Data 48

Intent Data Intent Lead Ranking Lead Scoring 48

Webbiquity

NOVEMBER 26, 2019

It’s important to do—not just annually, but regularly–because gratitude is highly correlated with happiness. I even thought of titling this post “Three F-ing Things I’m Grateful For” but figured people might take that the wrong way. Marketing and content strategy development. Social media marketing.

Work Management 36

Work Management Marketing Management B2B Thought Leadership Correlation 36