Marketing Insider Group

FEBRUARY 15, 2021

Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. What Is 10x Content? 10x Content Origins.

Lead Scoring 348

Lead Scoring Lead Ranking Content SMB 348

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? B2B Growth Marketing is a strategic approach aimed at driving sustainable growth for business-to-business companies.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. They may move on to competitor content or seek out other publications with more variety.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Contently

AUGUST 18, 2021

It makes content accessible and helps audiences understand what you’re trying to convey. Using StoryBook, which integrates Voice and Tone data from IBM Watson, we scored the brand voice and tone of every piece of content in our report across five traits: agreeableness, conscientiousness, extraversion, emotional range, and openness.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Content AI has now reached a critical inflection point in the market.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Onalytica B2B

DECEMBER 6, 2016

However, many B2B brands are potentially missing a trick by not exploring or exploiting the influencer territory. If anything, this is far more feasible in the B2B space, since those deemed influential, are more focused on building their influence in a niche area as opposed to reaping financial rewards. SUCCESSFUL CONTENT.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. more likely to be correlated with a purchase decision <6 months. increase YOY.

Demand 52

Demand B2B Webinar Metrics Intent 52

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. Not so with video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Time spent in creating content ?

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. All of this begs the question: Is the role of the B2B CMO past its prime? The challenge with the modern B2B CMO role is one of positioning. Modern B2B CMOs are set up to fail.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Heinz Marketing

OCTOBER 31, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. New Data Shows an Overlooked Finding Correlates to Sales Effectiveness. How to Work in Crazy Times. Some great advice for these crazy times. Great video, Jill Konrath.

Paid Search Agency 135

Paid Search Agency Cross-Selling Ads B2B 135

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. As the pandemic has ebbed, it appears that the importance of content marketing has actually increased.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. 2023: The B2B marketing stakes are high. B2B Marketing budgets have always been a struggle to justify. Times of change are always stressful, but we have 6 solid suggestions for you to help you rise to the B2B marketi ng occasion in 2023: 1.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 100

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

FunnelEnvy

SEPTEMBER 18, 2023

Buying Behavior: Is this a B2B or B2C customer? Analytics data combined with surveys help marketers see how well what people say correlates with the actual behavior of the website traffic. Analyze data for visitor browsing behavior patterns, content consumption, engagement levels, and purchasing history. source: Gartner Sales).

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

ClearVoice

FEBRUARY 2, 2024

The success of that execution depends on how well your content operations support your content strategy. Content operations and content strategy are intrinsically tied together. What is Content Strategy? At its core, a content strategy is your master blueprint. What are Content Operations?

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Contently

MAY 15, 2017

I rarely get nervous presenting content plans to Contently clients, but there’s one comment I hear every so often that makes me uneasy: “We don’t care if people share our content. ” This declaration usually comes from B2B marketers who dismiss social shares in the same way people talk about pageviews.

Correlation 157

Correlation Lead Scoring Lead Ranking Content 157

Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. By selecting the U.S.

Analysis 231

Analysis Budget Programs B2B Work Management 231

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Content quality doesn’t matter (much) to marketing success. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Top of Funnel Marketing Strategy 262

Webbiquity

JULY 21, 2020

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. But if choosing a template, uploading graphics, and writing web content is still too much effort, Jimdo’s AI capabilities can do it for you.

Marketing AI 344

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 344

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? How to Succeed with B2B Facebook Ads.

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. B2B list building is the foundation upon which successful B2B lead generation campaigns are built. Manual B2B list building , while traditional, is not without its challenges. trillion annually.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Then show how content has helped nurture this process. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets.

PR 62

PR Research B2B CMO 62

Tony Zambito

FEBRUARY 28, 2016

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. I am not sure it is a paradox.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Marketing Craftmanship

JULY 8, 2019

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Firms sometimes go overboard, thinking there’s a correlation between the size of its marketing investment and business results. Without an email pipeline, the marketing value of the content you create is close to zero.

Advertising Mediums 100

Advertising Mediums B2B Marketing B2B Thought Leadership Planning 100

KoMarketing Associates

AUGUST 14, 2014

As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. By doing so, the content team can then create a strategy that aligns with the strengths of the organization.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

Atomic Reach

FEBRUARY 15, 2019

As a consumer, do you remember the last time you experienced a personalized content marketing experience? Whether an email newsletter used your first name, or an intuitive website recommended blog content based on your viewing history, the personalization likely made you feel more engaged with the brand.

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

Convert

APRIL 29, 2022

Experimentation in B2B marketing is much harder than in B2C, greatly because of the long sales cycle and its implications. So why, despite its obvious need and advantages, do B2B marketing leaders often avoid marketing experimentation? The Challenge with B2B Marketing Experiments. Sounds like a win-win so far. Here’s why.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

Heinz Marketing

APRIL 2, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The content involved will include high-value material, source information, and provide commentary to prospective customers with the anticipated outcome of increased quota attainment.

Personalization 90

Personalization Marketing & Strategy B2B Sales Qualified Leads 90

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52