Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success?

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

JULY 23, 2012

Entering a new geographical market offers great opportunities to increase revenues and profits, but it can also be a daunting prospect for B2B marketers who have only focused on one territory before. International Marketing alone is difficult to get right. The International Marketing Handbook. How did we do it?

B2B Marketing 48

B2B Marketing Paid Search Agency Planning B2B 48

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Marketers: it’s time to stop thinking about data. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” So why am I urging marketers to stop focusing on their marketing data? Hear me out. Don’t Waste Your Time.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Adobe Experience Cloud Blog

APRIL 20, 2011

As a social media tool that is called the “YouTube of slide presentations&# , doesn’t this sound like something you need to add to your B2B social media strategy? For example, bloggers can easily embed a presentation in a post to support their content. To learn more, download the SlideShare B2B Marketing Cheat Sheet.

B2B Marketing 48

B2B Marketing Paid Search Agency Planning Marketing Automation Services 48

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. You can feel the energy in the room as B2B social media is on the hot list for every enterprise marketer.

Marketo 48

Marketo Social Media Media Buzz 48

Only B2B

DECEMBER 23, 2019

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. Did you know that only 22% think their organizations approach to content marketing is very or extremely successful? With marketers who use demand and lead generation interchangeably, this is an expected result.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Adobe Experience Cloud Blog

APRIL 15, 2013

by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. There’s no perfect answer for sales and marketing alignment – it’s about disciplined communication [Tweet This].

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Only B2B

JANUARY 18, 2018

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. Did you know that only 22% think their organization’s approach to content marketing is very or extremely successful? B2B Demand Generation Strategies: 6 Essential Components. I am not surprised.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Marketing Insider Group

NOVEMBER 17, 2014

I published my own list of top B2B Marketer Influencers based partly on a subjective list of people I admire in the space. I also published a list of the Top Bloggers on Triberr which includes an amazing list of people across many topics. New to the rankings is a list of top content marketing brands. Content Marketing.

PageRank 100

PageRank Paid Search Agency Content Marketing Brand Identity 100

ViewPoint

OCTOBER 15, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The shows fall into 33 categories covering a wide spectrum of marketing and sales topics. Phil Fernandez of Marketo. Bill Godfrey of Aprimo. with Daniel Perry.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Only B2B

DECEMBER 23, 2019

When marketers set out to create demand generation strategies, a broad perspective is required. This is because demand generation requires a certain degree of cooperation between the sales and marketing departments. But, you can hit the bullseye with your content marketing efforts if you follow these 6 demand generation strategies.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Hear me out.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

The Point

DECEMBER 6, 2010

26 Must-Have Negative Keywords for B2B PPC Campaigns. 21 Tips & Other Impressions from the Marketo User Summit. If there’s one thing I learned early on as a blogger, it was this: when you title a blog post, don’t imagine the reader actually viewing the blog itself. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Marketing Insider Group

FEBRUARY 3, 2011

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. What is the “B2B Twitterer of The Year&# award? But there is a method to my madness that I will try to explain here… .

Twitter 100

Twitter Tips B2B Viral Marketing 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Ranking 95

Adobe Experience Cloud Blog

JUNE 1, 2012

by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. This trend is also true in the B2B market.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

ViewPoint

APRIL 28, 2011

Today's guest blogger, Reg Nordman, is the Managing Partner for Rocket Builders , a Vancouver based sales and marketing consultancy for high growth companies. Search is now the dominant buyer behaviour: 93% of B2B buyers use search to begin the buying process. source: Marketo ). source: Google ).

Work Management 120

Work Management Marketing Management Sales Leads Sales Qualified Leads 120

MLT Creative

JUNE 21, 2011

” The 2011 Business Marketing Association International Conference (BMA Unleash), June 1-3 in Chicago, had a similar effect on the more than 600 corporate marketers and agencies in attendance. surveyed dozens of high-level corporate marketers and agency management. The BMA Unleash theme evolved from this outreach.

Barriers 40

Barriers Advertising Agencies Paid Search Agency B2B Marketing 40

Adobe Experience Cloud Blog

JULY 25, 2012

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue. So, what does work?

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

LeadSloth

AUGUST 4, 2009

At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. There are two big limitations for using this in B2B marketing: You can only see conversions, not opportunities or revenue (because that information is in the CRM system).

Social Media 100

Social Media ROI Media Leads 100

Only B2B

JANUARY 24, 2018

Want to kick off the competition in content marketing? As a content syndication network, Outbrain is a market leader and it doesn’t seem to be dying down in its efforts anytime soon. Being the second only to Outbrain in its market share, Taboola is one of the great content syndication tools. BizSugar .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. We also have more than 6,000 followers on Twitter.

Social Media 48

Social Media Media B2B Forrester 48

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Digital marketing.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! While most marketers understand the benefits of a blog, they might not necessarily know how to build an effective and efficient blog program that scales.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

MAY 23, 2010

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. On the Savvy B2B Marketing Blog, C. for B2B marketers.

Social Media 48

Social Media Media Web 2.0 B2B 48

Adobe Experience Cloud Blog

JANUARY 4, 2013

by Jason Miller Mitch Joel is a digital marketing expert. A blogger, podcaster, author, and passionate entrepreneur, Marketing Magazine recently dubbed him the “Rock Star of Digital Marketing”. He is also the president of Twist Image, an award Digital Marketing and Communications agency.

Social Marketing 48

Social Marketing Paid Search Agency Advertising Agencies Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2012

by Jason Miller I’m pleased to welcome Peggy Burke, Principal at 1185 Design as a guest blogger. She discusses risk taking, pushing the envelope in branding, and the ideas behind the design of the new Marketo website. The difficulty in most B2B businesses is building consensus for what it is you want to own in a category.

Enterprise Management 48

Enterprise Management Paid Search Agency Marketing Websites Companies 48

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Only 10% of the marketers out there are even doing this as common practice right now, and we should see a lot more adoption this year.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Ambal's Amusings

JULY 21, 2010

Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share. We asked Bernie Borges "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Bernie is also the author of Marketing 2.0: Marketing 2.0:

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing & Strategy Blogger 100

Adobe Experience Cloud Blog

MAY 14, 2012

by Jason Miller I’m pleased to welcome Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Visions, as a guest blogger. Tim has more than 20 years of experience in Marketing and Sales, and is the co-author of Customer Message Management: Increasing Marketing’s Impact on Selling.

Demand Generation 48

Demand Generation Demand Urgency Marketing Marketo 48

Adobe Experience Cloud Blog

APRIL 8, 2013

by Dayna Rothman I am excited to announce today’s guest blogger, Amber Naslund. The role of marketing in organizations has never been more critical. The obvious discussions are often centered around marketing as the new front line of engagement for organizations. But probably not for the reasons you think.

Social Marketing 48

Social Marketing Business Paid Search Agency Advertising Agencies 48