Thinkers360

MARCH 8, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

InsightSquared

MARCH 9, 2020

This International Women’s Day, we’d like to give a shoutout to women leaders in the tech industry, especially those in sales leadership positions. Named one of the Most Powerful and Influential Women in California and Top 50 Sales and Marketing voices by LinkedIn, Tiffany has changed how companies engage with customers and grow business.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Vidyard

JANUARY 24, 2022

LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 4.6 Sandler Training Blog 4.8 30 Minutes to President’s Club Podcast The 30 Minutes to President’s Club Podcast has emerged as one of the most followed podcasts in the world of B2B Sales. Sales Feed B2B selling is a tough gig. Top Sales YouTube Channels 3.1

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. Curious how this translates to LinkedIn [link] — David Dulany (@DKDINSF) February 5, 2021. Lori Richardson. Aaron Ross.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Sprout Social

NOVEMBER 1, 2021

Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? Employee advocacy is the promotion of a brand or company that an individual works at. A good employee advocacy strategy will enable your employees to: Amplify company messages and promotions, which increases brand awareness.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Source: Edelman-LinkedIn).

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. Are you ready to discover the best B2B lead generating tactics for your company? The Process Of Generating B2B Leads. Step 1: Look For B2B Leads. ” Said no one ever, right?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Vidyard

MARCH 30, 2022

Training Your Remote Sales Team 2.1 Subscribe Now Sales Experts to Follow Josh Braun Josh Braun is the Founder of Josh Braun Sales Training and the sales expert you want in your corner if you’re struggling with cold outreach. and shares a ton of practical sales content on his LinkedIn. Contents 1. Company Onboarding Videos 1.2

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marketer in the cloud and SaaS space.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. It emphasizes the significance of customer proof in building trust in the B2B market and the need to share real stories from the customer’s perspective.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Contently

APRIL 23, 2020

My friend Andy and I went up to Albany to watch the New York Giants training camp. These events had a ton of sign-ups, but in the course of promoting them, we ended up sending too many emails to people who were already signed up for our weekly newsletters. Even B2B brands in niche industries? The answer: Yes.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. Or, you can read her hilarious and equally thought-provoking blog post, I Met a Guy at a Bar and Now I’m a Believer in AI.

Social Media 100

Social Media B2B Thought Leadership Cold Calling Media 100

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. By providing potential customers with value, you’ll position yourself as a thought leader in your industry. You’re not alone.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Content Standard

DECEMBER 4, 2017

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. What’s lacking today is not the thought, it’s the leadership.

Thought Leadership 104

Thought Leadership B2B Thought Leadership Paid Search Agency Advertising Agencies 104

Exo B2B

FEBRUARY 27, 2020

Less creation and more promotion… The promotion of “oldies”… The water flowed under the bridges and I changed my point of view: there are finally good sides to the reuse of content. This is a major tool in a “Thought Leadership” strategy, which we have done over a three-year period.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Atomic Reach

JULY 27, 2023

When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Do you have to rely on intuition and luck to turn your influencers into thought leaders? AI training models for campaign deliverables and inputs assigned 3.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Zoominfo

DECEMBER 19, 2018

You’ll get to see strategy session meetings with real clients, in-house campaign build outs for training courses and live events, group huddle ups and team bonding sessions, wheel spin giveaways (where you can win free stuff) and much more.”. “If Leadit Marketing specializes in B2B technology and B2B professional services companies.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. COO at LiveRamp B2B | LinkedIn.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Zoominfo

OCTOBER 5, 2021

You’ll get to see strategy session meetings with real clients, in-house campaign build outs for training courses and live events, group huddle ups and team bonding sessions, wheel spin giveaways (where you can win free stuff) and much more.” “If Leadit Marketing specializes in B2B technology and B2B professional services companies.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. The Role of Social Media. Look Before You Leap.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Strategic-IC

JUNE 4, 2018

As the B2B landscape becomes ever-saturated and customer expectations evolve, outbound methods have become increasingly outdated, so marketers have turned to inbound and other strategies such as ABM to deliver personalised, relevant messaging and drive ROI. Here are three brief case studies demonstrating inbound success: 1.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. ” Jack Kosakowski – Global Head Of B2B Social Sales Strategy at Creation Agency.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. Change or die!

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Convince & Convert

SEPTEMBER 11, 2015

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. In a B2B situation, this becomes even more important. Real Life Example: Tweet Type: Self (and Company) Promotion. Pulling weeds for a good cause! CharityName.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Biznology

MAY 29, 2013

By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. Others have set up training programs for employees who will engage in social media. Promote other types of marketing. B2B buyers value peer connections above all else.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

DivvyHQ

MARCH 9, 2017

As the B2B and B2C content marketing industry took off, fueled in large part by search engines, it became evident that blog posts should be owned media – posted on a business’ own site, not on a third-party blogging platform. Whether you’re a B2B or B2C content marketer, you’ve likely struggled with growing your blog’s audience.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

Adobe Experience Cloud Blog

JULY 27, 2012

Additionally, as they build their brands and become influencers in your space, your company will be seen as even more of a thought leader. Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Helping your company be seen as a thought leader.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

ATAK Interactive

MARCH 26, 2020

There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. Thought leadership is the gateway to customer trust. Thought leadership in the time of the Coronavirus is vital. So, how do you exhibit thought leadership?

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Paid Search Agency Companies 78

ATAK Interactive

MARCH 26, 2020

There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. Thought leadership is the gateway to customer trust. Thought leadership in the time of the Coronavirus is vital. So, how do you exhibit thought leadership?

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Paid Search Agency Companies 78

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Does it sound familiar? A new role is starting to take shape. Website And the list could go on a few more bullets.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100