Adobe Experience Cloud Blog

DECEMBER 17, 2019

Here’s a hypothetical example; imagine supplying creative with the following target profiles and asking them to write a triggered email that will launch when items are abandoned in an online shopping cart. Liberally repeating the same words and phrases used to work well with Google’s SERP (or Search Engine Results Pages) algorithm.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. There’s vast opportunity for B2B brands to use intent data.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Keywords will include products and services that are core to your brand and your industry, those you are already ranking well for in Google Search Console, terms used in your search function on your site, etc. Analyzing user intent means typing those keywords into Google and studying the organic search results.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital tools such as Google Analytics, Google Search Console, SEMRush, and SurveyMonkey can help you identify what your ideal customers’ interests are, what keeps them up at night, and how you can approach them with a highly-personalized, warm proposal and, eventually, convert them into buying customers. Facebook and Google ads.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

OCTOBER 2, 2018

53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Get Leadership Buy-in Earlier. There will be a rise of data lakes built on cloud platforms, i.e., Microsoft Azure or Google.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Adobe Experience Cloud Blog

JULY 13, 2018

These are examples of how marketers are using data to understand their customers better and create individualized user experiences. You can use a toolset such as StiristaLINK, which connects B2B and B2C identities for a 360-degree view of your prospects. However, not all intent data is created equal. Tell me about it in the comments.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Heinz Marketing

JULY 5, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. We do 20-ish minutes with some of the best and brightest minds in B2B sales and marketing.

B2B Thought Leadership 117

B2B Thought Leadership Training Thought Leadership Peer-to-peer 117

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It provides a forum for company thought-leaders and visible employees. Categories of B2B video, with examples: Branding and Corporate Awareness. Marketo: What is Marketo? Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

JULY 25, 2018

When you consider that 96% of B2C companies choose Facebook as their main social media platform and 93% of B2B companies choose LinkedIn, you can see how critical platform choice can be for getting in front of the right people. Google Keyword Planner is a great example. Leverage Platforms to Grow Audiences Further.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

Adobe Experience Cloud Blog

MARCH 13, 2017

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Analytics and Data Matter. Analytics and data have always mattered.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

JUNE 23, 2016

If you’re a B2B organization, your company likely markets to large enterprise customers with large budgets differently than more price-conscious small-to-medium businesses (SMBs) whose needs may be different. They know their best customers use Google Apps, for example, and this factors into their prospect vetting process.

Segmentation 92

Segmentation Ideal Customer Profiles Best Practices Allocation 92

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

JUNE 16, 2017

Google launched more than 1,600 changes to their algorithm last year. If you haven’t had time to keep up with the endless cycle of SEO news and Google changes, there’s no need to worry. Google Is Claiming More Clicks, so Build Your Audience Now. Of course, that doesn’t mean there are 800 potential impacts to your SEO strategy.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Adobe Experience Cloud Blog

JUNE 24, 2016

Bed Bath and Beyond, for example, sends 20% coupons to their subscribers and asks them to text ‘resend’ if they need the link again. For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Adobe Experience Cloud Blog

JANUARY 10, 2017

Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. B2B keywords can be a lot more expensive than B2C keywords.

PPC 48

PPC Cost per Acquisition Paid Search Agency Allocation 48

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 20, 2016

This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google you win again. B2B or consumer? At Marketo, we publish a blog every weekday and on select holidays. Practitioners or executives?), Blog title.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

MARCH 19, 2018

You can find this data quickly using some available tools like SEM Rush, BuzzSumo, your website analytics platforms like Google Analytics, and your engagement platform. Many B2B marketers look to conversions and leads as the main objective of their marketing activity. Click To Tweet.

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Adobe Experience Cloud Blog

JUNE 6, 2018

The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. Example Goal: Generate more leads. Example KPI: Generate 100 new leads for sales in the next 90 days. Example Strategy: Publish new posts to the company blog to promote gated content. Transform goals into KPI’s.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. We’ll use an ecommerce store as an example here.

Personalization 48

Personalization Conversion Marketo B2B Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 23, 2015

Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data. Like most digital advertising channels, PPC is metric-rich.

PPC 48

PPC Allocation Ads Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 11, 2016

Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years. What are their concerns?

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Automation Services Planning 48

Adobe Experience Cloud Blog

MARCH 4, 2015

Since prospects are often quick to judge the value and relevancy of your content , each blink of an eye can make the difference between piquing their interest in your company, or sending them back to Google for another search. Targeting and Personalization b2b' How crucial is website engagement to revenue generation?

Top of Funnel 48

Top of Funnel Marketing Websites B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 7, 2015

Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. Real-time personalization helps optimize marketing spend by targeting ads to the right audiences across the different ad channels such as Google and Facebook. Optimizing Ad Spend. What can you personalize ads based on?

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Marketing Insider Group

MARCH 25, 2013

All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others. The alternative of course, is to advertise. Photo Source.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

Author: Mike Telem Account-based marketing (ABM) may be the latest buzzword on every B2B marketer’s mind – but that doesn’t make it a new concept by any standard. checking business websites and 77% percent using Google search to learn more. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Account Based Marketing 48

Account Based Marketing ABM B2B Thought Leadership Digital Marketing Funnels 48

Adobe Experience Cloud Blog

JULY 26, 2013

Here are some examples. Logging into Google, I noticed the Google doodle was a collection of birthday cakes and cupcakes. This small act made me feel great about being a Google search, G+ and Gmail user. In addition, I took a screen capture and shared it on Facebook and Google+. Relating to B2B Marketers.

B2B Thought Leadership 48

B2B Thought Leadership Loyalty Thought Leadership B2B Sales 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. You might sell products that are only relevant to a small set of target accounts (let’s say, for example, computers designed to run nuclear power plants). Benefit 2: Reduced Resource Waste.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Adobe Experience Cloud Blog

MARCH 1, 2016

LinkedIn is a powerhouse in the B2B sector—with a website rank of 16th in the world and users totaling 400 million, according to Alexa. Below are some examples of niche forums for specific audiences. If the site doesn’t have a visible search bar, you can use Google. Are your customers really who you thought they were?

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 28, 2015

I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered: Curate yourself. For example, a first tweet at 3:00 am Pacific then hits 11:00 am Pacific and 7:00 pm Pacific. Social Media b2b Consumer'

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

Adobe Experience Cloud Blog

JULY 13, 2015

With 61% of B2B buyers starting their research process with a generic web search, the need for effective SEO is clear. Use the keyword just right, and Google will assume you’re the expert on that keyword! Google is heavily invested in providing the best user experience they can, and they continue to do the heavy lifting.

SEO 48

SEO Marketing & Strategy SERP B2B Thought Leadership 48