The Marketing Blender

JUNE 5, 2024

Are your B2B lead generation efforts feeling a bit…underwhelming? For innovative B2B companies or those with complex selling environments, traditional lead generation tactics often fall short. That’s where b2b demand generation comes in. Understand the B2B Demand Generation Landscape Yes, you need leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

BOP Design

JUNE 13, 2019

Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships? Case studies for B2B buyers can be either ungated or gated.

B2B Marketing 75

B2B Marketing Examples B2B Thought Leadership Content Marketing 75

Marketing Insider Group

APRIL 12, 2021

You can do this with: Paid search on Google or other search engines. The CMI 11th Annual B2B Content Marketing Report found that 72 percent do so. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. Higher rankings on Google when you have optimized owned media.

Paid Content 355

Paid Content ROI Paid Search Agency Media 355

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Heinz Marketing

FEBRUARY 13, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Thanks for having me.

Top of Funnel 103

Top of Funnel B2B Thought Leadership Thought Leadership RFP 103

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. 91 percent of B2B marketers use content marketing. Image: CMI.

Lead Ranking 279

Lead Ranking Lead Scoring CMS Development Content Marketing 279

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. People shop for services and products differently, even in the B2B realm. Does it seem unattainable for your small business?

Digital Transformation 269

Digital Transformation Marketing AI Work Management Marketing Management 269

Marketing Insider Group

FEBRUARY 22, 2023

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. Almost 88% of B2B Companies use content marketing.

Top of Funnel 255

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 255

Marketing Insider Group

JUNE 8, 2021

Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. Improving organic ranking on Google. For example, if your goal is to increase website traffic, you’ll need to: Publish high-quality content that’s relevant to your audience consistently. Building brand equity.

Content Marketing 281

Content Marketing Lead Scoring Lead Ranking Planning 281

KoMarketing Associates

JANUARY 20, 2015

So, what does this mean for B2B companies? In this webinar, Rand Fishkin discusses why building a brand is essential to generating search traffic with Google. He explains that if you are ranking well but not building a brand, Google will find a way to reclassify whatever tactics you discovered to rank because they don’t want you there.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

Contently

MAY 7, 2021

LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. The ability to tell thought leadership stories natively on the platform. See this newsletter, with nearly 100,000 subscribers, as one example.) you’re done.

Linkedin 144

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 144

Marketing Insider Group

OCTOBER 21, 2021

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Because Google told us content marketing is the best way to rank for buyer search. The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing.

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. For example, SEO plays a crucial role in driving organic traffic to pharmaceutical websites.

Cost per Lead 91

Cost per Lead Lead Generation CPL Generation 91

Marketing Insider Group

MARCH 16, 2021

Google Ads are a mainstay for many brands. Since most buying decisions start with a Google search, the user is seeking information, and they find your content because it’s high quality and SEO optimized. That begins their journey with you, and it’s the way B2B buyers make decisions now. Image: DemandMetric.

Advertising Agencies 321

Advertising Agencies Advertisements Advertising Paid Search Agency 321

Marketing Insider Group

MARCH 13, 2023

10 Small Businesses With The Best Content Marketing Without further ado, here’s 10 examples of small businesses that deserve content marketing awards. 10 Small Businesses With The Best Content Marketing Without further ado, here’s 10 examples of small businesses that deserve content marketing awards. 3…2…1…Action!

Marketing Budget 214

Marketing Budget Work Management Marketing Management Marketing Budget Creation 214

Zoominfo

JANUARY 15, 2021

Your content should present your brand as a thought leader. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketing Insider Group

MAY 3, 2023

In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO. One example was a test conducted by a marketing expert who used the GPT-3 API to create content for an industry niche website.

Marketing AI 256

Marketing AI Webinar Metrics Content Marketing Planning 256

Heinz Marketing

MAY 19, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. So the concept of thought leadership, I feel has been around for a while.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Paid Search Agency PR 117

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing. Here are the top eight common missteps B2B organizations can make when establishing their brand on social media.

Social Media 73

Social Media B2B Thought Leadership Media B2B 73

Walker Sands

MARCH 13, 2024

For example, learning how various roles and team members can complement one another is something newer that requires shifting perspectives and adaptation. I’d be very lost without Evernote for weekly task lists and Google Calendar for tracking meetings and commitments. What’s new in demand generation? What are clients looking for?

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110

Inbox Insight

MAY 31, 2024

In response to these challenges, B2B marketers are honing their strategies, using AI for enhanced personalization, focusing on producing high-quality content in line with Google’s latest guidelines, and optimizing omnichannel marketing approaches. What are the biggest B2B lead generation trends?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Zoominfo

NOVEMBER 25, 2020

If you look at the Googles of the world and the Salesforces, they have massive inclusion and diversity programs. Use KPIs to Hold Leadership Accountable . KPIs will look different at every company but some examples are hiring goals or employee engagement rates (i.e Final Thoughts on Building a D&I Program. B2B Growth.

Zoominfo 246

Zoominfo B2B Thought Leadership Thought Leadership Training 246

Launch Marketing

NOVEMBER 17, 2021

As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. As B2B marketers, especially in the tech space, it’s important to have a marketing plan that outlines key objectives to meet and tactics to utilize to meet those goals. Marketing is complicated. Make It Work For You.

Organization 128

Organization B2B Marketing Planning Marketing Budget 128

Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. Let’s look at a few Gryffindor-esque content examples. It translates to thought leadership — being the type of brand people turn to automatically when they need answers or solutions.

Marketing Agencies 2 222

Marketing Agencies 2 Lead Ranking Content Work Management 222

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Social media lead gen for B2C businesses Lead generation is often synonymous with the B2B sector in modern marketing, but big-ticket items in the B2C space use similar tactics to B2B.

Lead Gen 113

Lead Gen Paid Content Social Media Sales Qualified Leads 113

KoMarketing Associates

APRIL 2, 2019

B2B marketing has hit a wall. We already know that the B2B journey is powered by content as prospects want to self-educate. Thought leadership marketing is the art of positioning your company as a leader in its field. Thought leadership marketing is the art of positioning your company as a leader in its field.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Zoominfo

MAY 21, 2020

And we’ve got examples. A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. Take the Sage example below. Think about Google, for example.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

Only B2B

MARCH 13, 2024

Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Many B2B marketers struggle to connect their content strategy to concrete results. Expanding Your Reach: The Power of Syndication Imagine your website as a shop filled with valuable B2B content. Is content syndication worth the effort?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. How to Create B2B Thought Leadership Content That Stands Out In the competitive landscape of B2B marketing, thought leadership content has become ubiquitous.

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 112

Marketing Insider Group

JUNE 22, 2020

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing. Let’s look at how much B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. And yep, it all comes back to the customer.

Top of Funnel 279

Top of Funnel Buyer's Journey Trends Lead Scoring 279

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). Then, Google decided to make some changes…. It also means that Google knows how to extend knowledge and assume association.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

B2B Digital Marketer

JUNE 6, 2024

Aaron shares his extensive experience in B2B marketing, offering insights from his journey from co-founding a web development and digital marketing agency to leading corporate marketing efforts for high-tech and cybersecurity companies. Use Visual Storytelling: Demonstrate the buyer journey and marketing impact through illustrative examples.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Here’s an example from ClearVoice’s marketing. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. Not sure what that is?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139