Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

The Marketing Blender

NOVEMBER 22, 2023

We are continuing our exploration of lead generation, specifically focusing on the reasons why B2B lead generation might not be yielding the desired results. We’re eager to continue our discussion as we delve into the specific challenges that affect the effectiveness of B2B lead generation. You can watch the discussion here.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

Conversica

MAY 4, 2020

Business leaders grappling with the reality of the COVID-19 situation and ensuing economic recession are seeking guidance to help them adapt in the short term and thrive in the long term. In that effort, we gathered a handful of articles and resources pertinent to business leaders looking to push forward despite the current crisis.

Resources 64

Resources B2B Thought Leadership Lead Scoring Lead Ranking 64

Zoominfo

OCTOBER 5, 2021

Developing a demand generation plan provides clarity on: Account Mapping: This is the process of aligning companies and personas to define your business’s targeted account universe. Sales leadership in your organization is then able to determine your Total Addressable Market (TAM).

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. In fact, our own research shows in Figure 1. Download Research as Content: A Guide for B2B Marketers. Yet, it is seen as a necessary evil.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. In that spirit, here are some general tips to consider while navigating your business through coronavirus-related challenges.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Brandpoint

NOVEMBER 10, 2020

If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must. I thought that it was interesting but didn’t know how quickly it would become a part of my everyday life.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I agree with their arguments to a point.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Identifying the right events for your business depends on your industry and goals for the events. Part of doing both B2B digital marketing and live events is to get your brand in front of more people.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Heinz Marketing

MARCH 22, 2020

Between numerous 1:1 calls, two virtual CMO breakfasts and our new Friday morning CMO Coffee Talk series, I heard countless B2B marketing leaders share and work through, in real time, their late Q1 challenges and pivots heading into the headwinds of this spring’s business and selling environment. What I did NOT hear was panic.

B2B Thought Leadership 85

B2B Thought Leadership Webinar Metrics Account Based Marketing B2B 85

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Content4Demand

JUNE 2, 2021

Even though influencer marketing is commonly associated with B2C brands and social media celebrities promoting various products, the strategy continues to make waves in B2B, poising it for more growth throughout 2021. Despite potential for success, influencer marketing is still not fully integrated into or embraced in the B2B space.

B2B Marketing 52

B2B Marketing Planning Peer-to-peer B2B 52

Biznology

JULY 23, 2014

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. Kudos to Bredin for figuring out how to persuade 532 busy business owners to take a 15-minute survey online, in May 2014. Thought leadership. And you’ve got a lot of company.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Britton is the producer of the thought leadership marketing blog Illuminating the Future. What actions should marketers take in 2010?"

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: The B2B Millennial Buyer Survey Report. Research shows that B2B buyers don’t appreciate a hard sell.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

6sense

DECEMBER 8, 2021

The long shutdown of in-person events has presented one of those rare ctrl-alt-delete moments — an opportunity to do a hard-reset on an entire industry. Open up the presenters page of most conferences, and you’ll likely see a sea of white, male faces. Right to Quality. Right to Diversity.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Hubspot

JANUARY 7, 2018

The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what's to come in tech in the foreseeable -- and at times, somewhat distant -- future. During the presentation, the example of a two-hour movie download was used. But just how fast is 5G? On 4G, it would be lowered to six minutes.

Marketing AI 0

Marketing AI Trends B2B Thought Leadership Forecasting 0

Heinz Marketing

JANUARY 24, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Our entire leadership team, except for me is female.

B2B Thought Leadership 110

B2B Thought Leadership CMO B2B Sales Paid Search Agency 110

Metadata

SEPTEMBER 1, 2022

The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. We’ll walk you through our approach to creating a winning B2B demand generation strategy. What is B2B demand generation? The definition of B2B demand generation covers a lot of bases.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Launch Marketing

MARCH 27, 2019

A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. Inbound marketing can be thought of as marketing that encourages people to come “in” to (i.e. So, what exactly is “inbound” versus “outbound” marketing? Event Marketing.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

ATAK Interactive

MARCH 26, 2020

There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. Thought leadership is the gateway to customer trust. Thought leadership in the time of the Coronavirus is vital. So, how do you exhibit thought leadership?

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Paid Search Agency Companies 78

ATAK Interactive

MARCH 26, 2020

There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. Thought leadership is the gateway to customer trust. Thought leadership in the time of the Coronavirus is vital. So, how do you exhibit thought leadership?

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Paid Search Agency Companies 78

Heinz Marketing

APRIL 4, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Ladies, thanks so much for joining us today.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Limit waste messaging, and present a clear case to the key stakeholders who have purchase influence. What their business challenges are.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Webbiquity

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Becoming a social business means change, which is never easy. Four Marketing Round Approaches. Measurement, Refinement, and Improvement.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Adobe Experience Cloud Blog

DECEMBER 8, 2014

As digital media technologies transform global business, energy – by and large – lags behind, stuck in a “trade shows and hand-shakes” ethos that has ruled the industry for decades. What were some best practices for putting them into use in their businesses? Identify those metrics to build your business case.

Work Management 48

Work Management Marketing Management B2B Thought Leadership Advertising Agencies 48

markempa

JUNE 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They are "opinion molders.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Adobe Experience Cloud Blog

APRIL 15, 2015

It provides marketers with enriched data on known and anonymous prospects, including relevant business, profile, and behavioral information, so they can reach those prospects and customers. Digital Marketing b2b Consumer'

Marketo 48

Marketo Advertising Agencies Linkedin Advertising Channels 48

thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. You can find plenty of web sources by searching for “B2B buyer journey.” Content Related to Your Buyer’s Journey.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

markempa

APRIL 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Chris Koch

JANUARY 29, 2010

But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Account history. It has also changed the scope of our content process, as Jon Miller points out here.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Account history. It has also changed the scope of our content process, as Jon Miller points out here.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

6sense

AUGUST 28, 2021

The long shutdown of in-person events has presented one of those rare ctrl-alt-delete moments — an opportunity to do a hard-reset on an entire industry. Open up the presenters page of most conferences, and you’ll likely see a sea of white, male faces. Right to Quality. Right to Diversity.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48