Marketing Insider Group

AUGUST 1, 2023

It’s the point where your audience does what you want them to do. For B2B companies, the Conversion Rate is key. It’s the metric that shows if your social media efforts are contributing to your bottom line. Brand Awareness You already know how important Brand Awareness is, especially for B2B companies.

Social Media 215

Social Media Cost Per Click Cost Per Thousand CPM 215

The Marketing Blender

NOVEMBER 22, 2023

We are continuing our exploration of lead generation, specifically focusing on the reasons why B2B lead generation might not be yielding the desired results. We’re eager to continue our discussion as we delve into the specific challenges that affect the effectiveness of B2B lead generation. You can watch the discussion here.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

Content4Demand

MAY 1, 2020

We recently gathered our expert content strategist for a panel discussion about the ways B2B marketers are adapting their content to adjust to changing circumstances. With a meeting of the minds, you can: Prioritize gaps in your strategy that need to be filled due to canceled events.

Planning 88

Planning B2B Thought Leadership Webcast Webinar Metrics 88

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must. The engagement is great, and I am enjoying interacting with my audiences.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

MKT1

JULY 13, 2023

I thought this project was a great example of where “content marketing” and marketing in general is going. B2B Marketing Strategy: 2-Hour Workshop next week on 7/19 from 9-11 AM PT. You can now take a blog post, an audio recording, a webinar, and rapidly transcribe it and produce it in multiple formats.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Onalytica B2B

APRIL 19, 2018

An influencer guest blogging on your site, or co-creating some content with you. For example: a webinar uploaded to your brand’s site, co-hosted with an influencer, in which the influencer has written the content, in order to promote their up-coming e-book. To elaborate: Influencer-Generated-Content. User-Generated-Content.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Launch Marketing

JULY 8, 2020

Support its success by downloading our B2B Product Launch Kit. Webinars are a great virtual tool to replace an event presence and capture your audience’s attention. Outgrow research finds that 20% to 40% of webinar attendees eventually turn into qualified leads. Virtual Events. How should you participate?

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Vidyard

MARCH 30, 2022

He shares his insights on how to attract your ideal customer and book more meetings on his blog and podcast, Inside Selling , and posts helpful articles and tips for SDRs on LinkedIn weekly. Kevin Dorsey Kevin “KD” Dorsey is a legend in the B2B sales world—and for good reason! Seriously, he’s written thirteen of them.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. View the webinar recording. Here’s a breakdown of the riveting Q&A session that followed the webinar! Hence, B2B marketers can use them to capture leads.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Biznology

MAY 29, 2013

By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? What website strategies should you pursue for business marketing? Here are five must-haves for every B2B website. . E-commerce.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog Marketing Interactions Twitter Ardath421. " Ardath Albee. Patsi Krakoff.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Video Marketing: The B2B Storyteller 2. Contents 1.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. A content marketing strategy is the roadmap for all your content efforts.

Template 322

Template Marketing & Strategy Marketing Strategy Content Marketing 322

Launch Marketing

MAY 1, 2024

Even before that, a successful campaign starts with a well-defined campaign strategy. In this blog, we reveal the key steps for developing a marketing campaign strategy that will deliver off-the-charts campaign results. Defining a campaign objective guides your marketing strategy and informs you of what tactics to include.

Paid Content 118

Paid Content Campaigns Account Based Marketing Marketing & Strategy 118

Heinz Marketing

DECEMBER 6, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. He wrote the Servant Leadership book. Keynote Speaker.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Work Management Opinions 59

markempa

MAY 9, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. While much of content marketing include conversations about verbiage, SEO, and overall content strategy, the user experience is a crucial piece that can often be left by the wayside.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

APRIL 1, 2010

Second, if you’re going to invest in a bunch of social media outposts, even if you don’t have a clear social media strategy , you should take every opportunity to link them together. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives? Your Web site. Linked from Twitter.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers. The Biggest ABM Myths.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. We won’t go so far as to say you should skip important meetings or spend half of your day reading blog posts—but we definitely recommend that you spend a few minutes every day catching up on industry news and sales blogs. 2. Hubspot Sales Blog.

Sales Management 206

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 206

Convince & Convert

AUGUST 25, 2011

The reality is that there isn’t a damn thing you’ll learn at a social media event that you couldn’t learn from a blog or a book if you wanted to work that hard. Marketing Sherpa B2B Summit (September 26-27 Boston). I’m doing a session on Killer Integration of Facebook and Email. The people you meet.

Social Media 128

Social Media Media Blogger Co-Registration 128

Heinz Marketing

FEBRUARY 24, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We continue to be very humbled by the listenership we get across the B2B sales and marketing world.

Top of Funnel 60

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 60

SalesIntel

MAY 7, 2024

What is B2B Content Marketing? B2B content marketing involves creating and sharing valuable content, such as industry articles, blog posts, videos, whitepapers, case studies, or social media posts. Why is Content Marketing Important to B2B?

Marketing AI 59

Marketing AI Trends B2B Marketing Content Marketing 59

Scoop.it

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the strategies below. So, what will?

Curation 92

Curation Work Management Marketing Automation Services Webinar Metrics 92

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. We won’t go so far as to say you should skip important meetings or spend half of your day reading blog posts—but we definitely recommend that you spend a few minutes every day catching up on industry news and sales blogs. 2. Hubspot Sales Blog.

Sales Management 170

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 170

Marketing Insider Group

SEPTEMBER 5, 2023

This powerful tool goes beyond speculation, offering eye-opening insights into what your audience actually wants to see. In this post, we explore how content marketing research can revolutionize your strategy, ensuring every piece of content you produce is not only seen, but also genuinely valued by your audience.

Research 250

Research Content Marketing Work Management B2B Thought Leadership 250

SalesIntel

JULY 5, 2021

For example, consider this – you send a promotional email to 10,000 people of which 1000 land on your website and read your blogs, but not a single one of them fills out a form. From a lead gen perspective, that email campaign is a failure. Also, it is one of the strategies with the shortest gestation period.

Top of Funnel 52

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 52

Valasys

NOVEMBER 5, 2018

Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Here are 50 strategies that will help you generate a new sales lead which is one of the biggest keys to a successful business. Exit Detection.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Circle Studio

JULY 3, 2019

A recent study showed that 45% of C-suite executives listed thought leadership as influential in their decision to invite a vendor to participate in the RFP process. It is not a substitute for content marketing but a specific strategy within it. How does cornerstone content work?

B2B Thought Leadership 68

B2B Thought Leadership Top of Funnel Paid Search Agency Thought Leadership 68

Ambal's Amusings

AUGUST 27, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Recommended Resources from B2B Marketing Experts. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Heinz Marketing

NOVEMBER 9, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. It’s not a webinar, people actually engage with each other.

Top of Funnel 88

Top of Funnel Enterprise Management Thought Leadership B2B Thought Leadership 88

B2B Digital Marketer

MARCH 4, 2021

If you’re in the B2B Digital Marketing space, then Clubhouse and social audio might be the new way to do digital marketing. To help you take advantage of this massive opportunity, Rita Goodroe tells you how and why you should use Clubhouse for your B2B Digital Marketing strategy. B2B DM gang. Unedited Transcript.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Webbiquity

JANUARY 5, 2016

5 Engagement-Driven Elements You Should Add to Every Blog Post by Content Marketing Institute. Here are five things to add to every blog post to increase engagement. 5 Steps to Personalize Repurposed Content for Your Target Audience by TopRank Online Marketing Blog. Kenna Griffin explains how (and what not to do).

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Single Grain

JUNE 26, 2023

How can franchise businesses effectively reach their target audience, engage with them and, ultimately, drive traffic and sales? The answer is: Create a marketing strategy that includes online and offline advertising, social media marketing, search engine optimization (SEO), email marketing, and content marketing.

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52