MLT Creative

MARCH 1, 2012

You have things to sell, and limited time and resources to create social media content that is both human and helpful. Until recently, I was possibly the least automated B2B marketing professional on Twitter. How does your Twitter account look to the rest of the world? They need help and they want information.

Twitter 40

Twitter Advertising Agencies Process B to B 40

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. Check out his blog, {grow}.

Social Media 40

Social Media B to B Media Advertising Agencies 40

Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.

Social Media 50

Social Media Media Copyright B to B 50

MLT Creative

JANUARY 18, 2012

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. To be successful in social media, it helps to be human. Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. Thursday, Oct. Ponce de Leon Ave., Clarkston, Ga.

Social Media 40

Social Media Advertising Agencies Media B to B 40

MLT Creative

SEPTEMBER 2, 2011

Call it serendipity or a coincidence, but one of the best friends I’ve met through social media, Aaron Lee , wrote a blog post challenging his readers to think about what positive changes they could make about themselves in the next 30 days. 2) Engage daily on social media (Twitter, LinkedIn and Facebook).

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

Marketing Insider Group

MAY 19, 2015

What’s the difference between B to B and B to C Content Marketing? Brands should be partnering with their top media partners to sponsor and syndicate high quality publisher content and then using the publisher to help distribute high-quality, brand-produced content. There is no difference really. We’re all people.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

Paul Gillin

JUNE 17, 2010

In the early days of Twitter, the Dell TechCenter staff had set up a common Twitter account as a secondary channel of communication. The Twitter initiative really gained traction when Hanson became @DellServerGeek and Sullivan became @SANPenguin. In fact, B2B companies were among the earliest adopters of social media.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. B-to-B has always been peer-to-peer. B-to-B has always been peer-to-peer.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

MLT Creative

JANUARY 12, 2011

MLT Creative's president, Billy Mitchell , shares tweeted predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing and lead generation. Is Twitter's Sun Setting or Rising for B-to-B Marketers? Follow me on Twitter.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Paul Gillin

OCTOBER 7, 2010

For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. If someone were to cold-call me to follow up on a stray comment I made on Twitter, I would be as likely to hang up as to ask for a proposal. I don’t know about you, but I find that whole idea a little unsettling.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

MLT Creative

AUGUST 1, 2011

Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. Anyone with the least bit of interest in B2B social media marketing knows there is an abundance of information about it everywhere you look online.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. What’s working for you?

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Marketing Insider Group

MAY 31, 2012

And as usual, I used Twitter as my preferred note-taking device. Sales and Marketing Alignment Still # 1 Issue: Sirius Decision mentioned that sales and marketing alignment is still the # 1 issue for us, but the Twitter traffic replied: “just get it done.” Cheesy line? Ok, I’ll stop.). BrennerMichael. BrennerMichael.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

MLT Creative

MAY 27, 2011

Are there any media placements reserved or available? In addition to paid media, the offer was promoted on the clients’ website and blog with call-to-action buttons. However, show-specific blogs were written and promoted via Twitter and LinkedIn. Check our resources. Will there be a giveaway at the booth ?

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. I’m B-to-B. I can’t do social media.” The RSS feed is: [link].

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. We have seen many survey and polls on your blog.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. I responded that no slight was intended.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

B2B Digital Marketer

SEPTEMBER 29, 2020

07:23 – Real world example: CX Global Media competitor. Nicoline’s Twitter: [link]. And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. Timestamps/Outline. 04:09 – What is The Push Paradox? ” Links and Resources.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Four years and a more than 500 entries later, Cahill is enjoying a new job as head of social media at Emerson Process Management. I have the e-mail from that company on my wall next to a sign that asks ‘Is there any value in blogging?’”

BtoB 50

BtoB B2B B to B Blogger 50

Ambal's Amusings

JANUARY 7, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Twitter StephanieTilton. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. Blog CindyKing Twitter CindyKing. She is also adept at content marketing, international web marketing and social media marketing. Michael Stelzner.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

MLT Creative

AUGUST 12, 2011

Schaefer , a marketing professional, professor and friend I first met through Twitter about three years ago. Mark’s Twitter account is quite active, too. It could be about marketing, social media, blogging or life, and whether you’re curious, inquisitive, contrarian or doubtful, he’ll often reply.

Advertising Agencies 40

Advertising Agencies Business B2B B to B 40

MLT Creative

SEPTEMBER 8, 2011

I was much more successful with my efforts to increase my engagement on Social Media. I’ve averaged about 10 twitter posts per day (Retweets of others at about a 9 to 1 ratio to tweets with my links) and at least once per day, I’ve updated my Linkedin status with something that I felt would be of interests to my contacts.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

MLT Creative

DECEMBER 9, 2010

I recognized a few of the authors as people I’ve met and become familiar with via Twitter. TomPick Tom Pick Making social media, SEO, analytics and PR efforts work together. juntajoe Joe Pulizzi Smart B2B companies will become the de facto media companies for their industry niches. Get your B2B Twitter Toolkit.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Digital B2B Marketing

MAY 9, 2013

As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere. They will add the variety and perspective your Twitter stream just may be missing. sales, marketing, demand discovery/generation, social media, lead gen, painter, golfer.

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

Adobe Experience Cloud Blog

JULY 6, 2010

The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. Brian Solis of FutureWorks kicked off the next session, Visualizing the Opportunity for B2B Marketers in Social Media. ardath421 : Only 12.5%

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 24, 2009

.      Social media is not going away and needs to be embraced by ALL marketer s. Social media was mentioned a lot during the show.   Marketers who embrace social media will be successful, and those who do not will be forced to play catch-up as social media is becoming more and more main stream.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

B2B Digital Marketer

SEPTEMBER 8, 2020

24:24 – Investing in multimedia content and turning your company into a media company. Lee’s Twitter: [link]. Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation. Or just let me say, you know, digital B to B marketing?

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

B2B Digital Marketer

OCTOBER 5, 2020

Nobody was focusing on, especially in the B to B space, the, the marketing side. The company that bought us was B2B B to C social media. And so I guess the, the, the summer to summarize this topic, you know, buying awareness for B to B and super targeted awareness has never been easier than it is right now.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Biznology

OCTOBER 28, 2013

Joe makes a compelling case for promoting content delivered by subscription, like newsletters and social media follows. When your material lives on Twitter or LinkedIn, it is not under your full control. Focus on securing subscriptions. Joe explains the importance of owning, versus renting, your content platform.

Education 80

Education B2B Marketing B to B Content Marketing 80

Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. ROI calculations don’t work well for social media and they don’t work well for marketing in general,” says Benjamin Ellis, a UK-based serial entrepreneur who now specializes in social marketing. Defining ROI. Reputation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Marketing Insider Group

NOVEMBER 18, 2010

2010 was the year social media moved from cutting edge to mainstream (right?). The ROI of social media programs will continue to be challenged by some executives. Too many marketers and business executives still question the value of social media (mostly in private). And what a wild ride it has been. Hint: you have to do both).

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Anything Goes Marketing

MAY 17, 2009

but as you’ll see from the comments below, some great stats and thoughts have been captured by attendees via Twitter (yet another reason to use Twitter).

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

B2B Digital Marketer

SEPTEMBER 15, 2020

Joe’s Twitter: [link]. I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing. ” Links and Resources. Show Transcript.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52