MLT Creative

AUGUST 1, 2011

Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. Anyone with the least bit of interest in B2B social media marketing knows there is an abundance of information about it everywhere you look online.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Are there any media placements reserved or available? Check our resources. Will there be a giveaway at the booth ?

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

Ambal's Amusings

JANUARY 7, 2010

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. ClickInsights: Tips on how to use social media marketing for promoting white papers.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

MLT Creative

OCTOBER 28, 2010

basebot John Bottom is tops as a B2B marketing and social media specialist (15,717 followers). dgtlpapercuts Jeffrey Cohen bleeds B2B, and I learn a lot from his tweets and his blog on B2B social media. CMO at BearCom Wireless and co-publisher of Social Media Marketing Magazine ( @SMMmagazine ). If not, here’s your chance.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Paul Gillin

FEBRUARY 22, 2011

It’s the first book devoted exclusively to B2B social media , and the most comprehensive collection of best practices and case studies currently available in print. Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals. We look forward to hearing from you!

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

MLT Creative

OCTOBER 21, 2011

Today’s empowered consumers in both B2B and B2C aren’t silent and their opinions and perceptions can be gauged in many ways, including keyword alerts, online and phone surveys, social media monitoring, etc. You’ll earn loyal customers, and some of the best and most believable case-studies, as well.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Customer Case Study: 156 Percent ROI with HP. © 1994 - 2008 CXO Media Inc.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

SEPTEMBER 3, 2010

According to MarketingSherpa and IDG, “Social Media and blog content have the hype, but lag considerably in connecting with buyers, behind other more traditional marketing tools, particularly white papers, competitive comparisons and buying guides, and peer best practice / benchmarking tools.” of respondents) and peers (28.7%).

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). Published: September 15, 2010, [link].

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

WebMarketCentral

AUGUST 6, 2007

Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Even with the most careful planning and execution, however, not every campaign will be a huge success.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

B2B Digital Marketer

MARCH 18, 2021

I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9, When you think about all the time you spend on social media all the time, you spend on your website on LinkedIn and so on and so forth.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. What is it? That is his process. Let’s talk.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Biznology

OCTOBER 28, 2013

Joe discusses the usual B2B content marketing suspects (blogs, white papers, case studies, e-newsletters, articles and videos) in a meaty chapter on Content Types. Joe makes a compelling case for promoting content delivered by subscription, like newsletters and social media follows. Focus on securing subscriptions.

Education 80

Education B2B Marketing B to B Content Marketing 80

Anything Goes Marketing

MAY 17, 2009

sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. Case studies across the demand waterfall. Why not have one on Why they switched? Tony Jaros) cahidalgo : # sds09 : TJaros- "The demand waterfall is as much about human behavior as it is numbers."

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

B2B Digital Marketer

APRIL 29, 2021

Marketers and business owners are doing more digital marketing activities and using digital media in order to attract the right clients and customers. It replaces the traditional marketing methods that we typically used, especially that businesses are online more than ever. Maryna Burushkina (01:07): Yeah, that’s a great question.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

The ROI Guy

MAY 19, 2015

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. The bottom-line according to SiriusDecisions: B2B marketing is not replacing B2B sales, so more B2B marketing doesn’t equate to more effectiveness.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

Buzz Marketing for Technology

JUNE 27, 2008

Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Get instant email notification when white papers, webcasts, and case studies are added to our library. Get instant email notification when white papers, webcasts, and case studies are added to our library.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

7 Tips For Practical B-to-B Lead Generation (MarketingSherpa on-demand webinar). How Acteva and IDology Achieved Significant Results with Lead Management (on-demand case study webinar). How Vindicia went from Zero to Lead Management Hero in One Day (on-demand case study webinar). blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

JANUARY 4, 2011

There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010. How to use social media for B2B - Chris Koch , March 19, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The Oracle Social Media Participation Policy applies to.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

The ROI Guy

JUNE 29, 2011

Videos have the largest impact during the first half of the buyer’s journey, used extensively during discovery to educate stakeholders on opportunities, during consideration to illuminate the business reasons for change, present case studies and provide solution overviews.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40

Ledger Bennett

JUNE 17, 2019

This model of connecting all automation, technology, media, organic efforts to a funnel model is one that Ledger Bennett puts in place frequently. Top 3 Channels: Social Media Marketing (+34%). Most Popular Asset Types: Case Studies (+24%). The marketing budget as a % of revenue is 8.6% for other organizations.

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

So, everyone that's got a social media account and you're doing marketing and you have a blog, you will kind of tweet out a link to your blog post, right? It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. So, they're mostly on topic.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28