KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Technology Marketing Community. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Whatever is in fashion or what people think is working, remember that the basics still drive B2B marketing. Kudos to them.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

ViewPoint

FEBRUARY 8, 2017

Lured by the promise of easy money — "sales-ready" leads pouring in — many well intentioned b2b marketers have jumped on the "inbound marketing" bandwagon with both feet. But technology cannot be relied on exclusively to generate sales-ready leads or your organization will develop inbounditis. It’s the quality of the leads.

B to B 120

B to B Cost per Lead Marketing Automation Services Inbound Marketing 120

Avitage

SEPTEMBER 27, 2017

With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. Client portal access required) This guidance has convinced organizations to shift their emphasis from product-centric to education-oriented content.

Marketing & Strategy 120

Marketing & Strategy B to B Buyer Personas Content 120

Avitage

SEPTEMBER 27, 2017

With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. Client portal access required) This guidance has convinced organizations to shift their emphasis from product-centric to education-oriented content.

B to B 120

B to B Buyer Personas Viral Marketing Content 120

Biznology

MARCH 9, 2018

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. Garrett Mehrguth is the CEO of Directive Consulting , an industry-leading B2B marketing agency serving mid-enterprise level firms with industry-trusted SEO, PPC, and content and social. Like this post?

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

markempa

APRIL 24, 2009

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Leadspace

NOVEMBER 5, 2015

Given the abundance of technology companies in the Bay Area focused on B2B lead generation, marketing and sales, I’d say they’re on to something. Specificity Over Scale: The Future of B-to-B Sales, Marketing and Product Technology. jayfamico & @the_hekler session on the future of #B2B tech is a top pick.

B to B 48

B to B B2B Marketing Account Based Marketing B2B 48

Webbiquity

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

markempa

FEBRUARY 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. based sales qualifying service InTouch Inc.,

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

Cintell

MARCH 10, 2016

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. Understanding B2B Buyers Benchmark Study, Cintell ). Customer-centric organizations are 3X more profitable (Pragmatic Marketing).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Lattice

NOVEMBER 24, 2015

The event was organized around providing marketing, sales and product professionals with guidance on optimizing and managing all technology. Impact is What Matters Now: In the opening keynote analysts Jay Famico and Jason Hekl made the bold statement that in B2B we are too consumed with activity.

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Biznology

MAY 28, 2015

Most B2B marketers really struggle to get their arms around the reality of customer and prospect information. Organization and process. Jim Bampos, VP of quality at EMC, recently explained in DMNews that his group transformed their organization around data to enhance the customer experience. Everything old is new again.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Here’s why B2B companies are jumping into proprietary events. For NewsCred, the primary objective is to deepen customer relationships, says Melissa Blazejewski, B2B events manager. This got me wondering. Make money.

Conference 80

Conference Trends B2B Trade Show 80

Bound360

APRIL 25, 2018

One of the best events for B2B Leaders is right around the corner…are you ready for SiriusDecisions Summit 2018? Last year I walked into Summit thinking how the heck does Jewel relate to B2B Marketing? The State of B-to-B Content: The Good, the Bad, the Ugly. B-to-B Demand Creation: By the Numbers.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. When determining the best emails and content to send to whom and when, your Sales organization is your biggest ally.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

B2B Digital Marketer

OCTOBER 13, 2020

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. Today as CEO of midwest-based Proteus, Knecht’s focus is on leveraging technology to empower and engage buyers in complex B2B sales cycles.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

ViewPoint

JUNE 7, 2016

Today we will discuss why it’s vital for marketing to develop a training guide for sales so all are on the same page as far as understanding what constitutes a lead in your organization, and what’s the best way to follow up on one. Organizations should strive for lead acceptance rates that are 90 percent or better.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

InsightSquared

MAY 1, 2019

Be a bigger player – revenue operations provides operations leaders with an opportunity to elevate their responsibility and strategic value to the organization. The bottom line is that we couldn’t resist the opportunity to share what we’ve learned through our work with so many b-to-b clients with the great audience that Ramp attracts.

B to B 47

B to B Peer-to-peer Webcast Lead Scoring 47

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. But are industrial and engineering companies getting the message about B2B blogging? For this post, I researched and found many more industrial and engineering companies that are actively using B2B blogs.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

markempa

OCTOBER 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. There is a difference.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

Biznology

SEPTEMBER 25, 2015

Martyn’s answers reveal what’s working today in B2B digital marketing. What’s one of the more exciting developments in the world of B2B digital marketing that has captured your interest? B2B Data-Driven Marketing: Sources, Uses, Results , by yourself. Where did you direct them to focus their efforts, and why? Thanks, Martyn!]

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

ViewPoint

FEBRUARY 24, 2016

I believe the main reason there is a lack of alignment between marketing and sales is that the CEO cedes some of the decisions Mike mentions to others in the organization; and leaves it up to them to align by bridging gaps and mending fences—often resulting in poor marketing spend, ineffective sales follow-up and lower revenue.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

DemandBase

MAY 17, 2019

Their furious note-taking, uninterrupted picture-snapping, and detailed line of questions are a testament to the fact that B2B marketers are ready to test, execute, optimize, and measure their ABM strategies. Step number one for an ABM strategy involves getting your database(s) in order, and that step continues to confound organizations.

Account Based Marketing 40

Account Based Marketing DemandBase B to B ABM 40

ViewPoint

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying. Complete ABM is not a black box at all.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

Paul Gillin

JUNE 29, 2011

A couple of notable B2B efforts have caught my eye recently that I wanted to share. I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. It respects its audience.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

MLT Creative

NOVEMBER 16, 2010

If you’re like me, you’re a bald, 30 something, B2B marketer. If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. How do you measure the effectiveness of social media in your organization?

Social Media 40

Social Media Allocation ROI B to B 40

B2B Marketing Directions

NOVEMBER 29, 2015

The diagram below shows the major elements of a marketing communications plan, which is similar in several ways to the B-to-B Marketing Campaign Framework developed by SiriusDecisions. Value Themes In a marketing communications plan, value themes replace campaigns as the primary organizing principle.

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

B2B Digital Marketer

SEPTEMBER 29, 2020

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. 00:36 – Nicoline Maes’ background in B2B Digital Marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Biznology

JANUARY 6, 2016

With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.” You inspire the rest of us, Jim.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

MLT Creative

OCTOBER 14, 2011

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. Interviews with staff in the trenches can reveal stories that provides anecdotes about your organization's processes, solutions and culture. The LinkedIn Company Profile: Is your B2B in the top 1%? But you can do better.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

DemandBase

OCTOBER 2, 2018

While b-to-b marketing leaders have evolved, many of the teams and roles in their organizations creating areas of specialization and centers of excellence for areas such as content, portfolio marketing and communications have overlooked field marketing. But, in many organizations, that may not be saying much.

Account Based Marketing 40

Account Based Marketing DemandBase Planning Paid Search Agency 40

Engagio

MAY 14, 2019

In today’s day and age, organizations must join forces to help leaders and their businesses develop a customer-obsessed strategy to drive growth. In fact, that was the theme this year at SiriusDecisions Summit 2019 – TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine. Organize content.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Adobe Experience Cloud Blog

OCTOBER 19, 2009

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.

Demand Generation 48

Demand Generation Webinar Metrics Demand Planning 48