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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. And if it is, can Twitter hold onto that spot?

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

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Digital Marketers Now Spend an Average of 18% of their Budget on Social Media

KoMarketing Associates

marketers shift toward digital media, new research shows that they are increasingly turning toward social media as a means of retaining and gaining customers. The American Marketing Association recently conducted the “Techlash Is Here” report, and statistics showed that the majority of average ad spend in the U.S. (18%)

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Report: Social Media Engagement Remains Steady on Instagram for Marketers

KoMarketing Associates

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better.

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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them.

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120 Top People in Minnesota Tech on Twitter

Webbiquity

Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. While anyone who tweets on behalf of a business Twitter account should seek to maximize the company’s relevant following, it’s different for individuals.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.