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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

Here are a few of the best lead generation processes and tools to help quickly grow your lead volume: CRM: Customer relationship management (CRM) software is at the core of B2B lead generation. Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel.

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The Lead Generation Strategy Guide

Zoominfo

Leads don’t just magically appear in a company’s CRM (though, that would be nice!). Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Customer Relationship Management (CRM). Sales Automation.

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Building a future-ready marketing operations team

Martech

Having individuals on your staff who are familiar with digital marketing trends and platforms, including social media, SEO (search engine optimization), SEM (search engine marketing), PPC (pay-per-click), email marketing, and content marketing is an essential team component. Sales and Marketing Automation.

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The Lead Generation Strategy Guide

Zoominfo

B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!). Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results.

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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. How is SEM performing against SEO? Lean on marketing automation to sync sales and marketing data. A basic channel report to track conversion. Watch it now.

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Top Lead Generation Statistics for 2018

Zoominfo

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ). Companies who automate lead management see a 10% or more bump in revenue in 6-9 months time ( source ).

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Top B2B Lead Generation Statistics for 2021

Zoominfo

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ). Companies who automate lead management see a 10% or more bump in revenue in 6-9 months time ( source ).