Buzz Marketing for Technology

SEPTEMBER 23, 2008

Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive” (one could say mashup here). Clearly I would think Ascentium is a model for agencies of the future.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Content Standard

SEPTEMBER 14, 2017

But as our largest companies continue to grow, audiences have also begun to expect ever more specificity and personalization in their interactions with those businesses. Joe rose to a moment of moderate YouTube fame by doing a “Stinky Fish Challenge” with his kids and sharing it with the world. It was cute, it was fun.

Paid Search Agency 42

Paid Search Agency Personalization Companies Branding 42

Buzz Marketing for Technology

JUNE 27, 2008

Students need to be given opportunities to share information with a larger audience. My YouTube Channel. Collaborate on a wiki. Students need to understand the difference between private and public spaces and how to behave in each place. They also need to learn how to interact Online in responsible and ethical ways. Me on Diigo.

Education 100

Education Screencast Ning Web 2.0 100

Webbiquity

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. The core of social media marketing efforts should be the corporate blog.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Scoop.it

MARCH 11, 2021

This includes both the content you publish to external audiences (your partners, leads, customers, and more), but also your employees. Starting from scratch to deliver this content is hard, but you can build a strong content process to stay connected with both your internal and external audiences at all times. The bad news?

Curation 66

Curation Advertising Agencies Press Content 66

WebMarketCentral

SEPTEMBER 10, 2008

Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world. Wikipedia is the best known but also the most difficult to work with ; that leaves an opening for alternative wiki sites such as Google's Knol , open-site.org , Freebase and others which are less contributor-hostile.

Social Media 20

Social Media Wiki Optimization Digg 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. These individuals have developed an audience by writing great stuff, and as a result, they have built exceptional credibility with their readers.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Hubspot

FEBRUARY 12, 2013

You know, where the topics you're publishing just don't seem to be hitting the mark with your audience. So here are a few techniques we've picked up over the year for finding the right topics for your audience so you can publish the kind of stuff people will love to read. Find Topics That Matter to Your Audience. That's right.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Online Marketing Institute

JUNE 30, 2009

Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. That said, I dont have to select only one way to go to market, so I use a variety of activities to earn our target audiences respect, trust, and favor. The differences are mechanical.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

MARCH 4, 2009

Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever. It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a

Social Media 20

Social Media Web 2.0 Media Wiki 20

Online Marketing Institute

NOVEMBER 8, 2010

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. Case studies give us examples to learn from and situations to study. All in all, it’s a great way for most to learn. The Will it Blend campaign is, really, one of the first and most successful social media campaigns.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

OCTOBER 17, 2018

We had a hypothesis that if we presented a short form to our audience, we would see increased conversions," Lettre said, "as the form would look less daunting.". It became necessary to find a simple way to introduce those courses to existing students, without knowing which skills that section of the audience was interested in developing.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Conductor

APRIL 29, 2021

As a part of the marketing team, you’re used to researching, analyzing, and understanding your audience. Create a comprehensive library or wiki of resources that answer key questions everyone in your team may have to help close the knowledge gap between teams. 3 Christine Schrader, WPromote. 9 Susan Watanabe, Johns Hopkins.

Organization 59

Organization Tips Work Management Marketing Management 59

DivvyHQ

OCTOBER 16, 2017

Most of the time, the target audience doesn’t give a rip. Here are some questions you can ask to jump-start your strategy: Who is my audience and what content are they already paying attention to? If an evergreen piece or video could deliver the same value to your audience, there’s really no need to livestream that same content.

Planning 74

Planning Video Marketing Top of Funnel Content 74

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). what your audience is likely to be searching for) are far better than “clever&# titles. YouTube) to enhance your brand presence online.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

purposes include social bookmarking, wikis, podcasts, blogs, and software for personal expression and sharing (e.g., Facebook, YouTube, Twitter, Flickr). Bookmark/Search this page with: Wiki | Web 2.0 | Teaching and Learning | Information Literacy and Fluency. tools (e.g., Interactive media that facilitate these Web 2.0

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Marketing Insider Group

SEPTEMBER 14, 2021

It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. DBpedia – DBpedia is a crowdsourced knowledge base that extracts structured data content from various Wiki projects. Journalism Data.

Case Studies 350

Case Studies Content Case Study Statistics 350

B2B Marketing Savvy

SEPTEMBER 17, 2009

Even if your target communities are exceptionally narrow, odds are these sites capture some segment of your audience base if you embed content. YouTube: 85 million video views/day. YouTube Channel: 400+ videos posted •LinkedIn: Yes. YouTube: Company account with product demos •LinkedIn: Yes. Wikis: developerWorks.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

Hubspot

SEPTEMBER 21, 2012

We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. A page on our wiki where an inbound marketing consultant posted an analogy he uses with customers to explain inbound marketing. Guess where that content came from?

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

OCTOBER 17, 2012

Just about a month ago, the Gangnam Style craze -- a Korean song and music video that took off -- was really picking up steam, and parody videos were starting to pop up on YouTube. This doesn't have to be anything fancy -- at HubSpot, we use a combination of our internal wiki and Google Docs to keep track of our backlogs.

Startups 28

Startups Planning Work Management Marketing Management 28

Webbiquity

AUGUST 16, 2010

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Sharon Lane lays out the basic elements for social media success, such as knowing your audience, being authentic and being patient. Master List – A Wiki of Social Media Monitoring Solutions. ** 5 stars. Got some time?

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Convince & Convert

DECEMBER 30, 2015

I also like to mix up our content types to keep our editorial calendar fresh for our audience. How-to content offers step-by-step, process-driven information to help your audience do something better. Find a keyword your audience is looking for, and publish content to provide that information. Search Engine Optimization (SEO).

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

I also like to mix up our content types to keep our editorial calendar fresh for our audience. How-to content offers step-by-step, process-driven information to help your audience do something better. Find a keyword your audience is looking for, and publish content to provide that information. Search Engine Optimization (SEO).

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168