The Point

FEBRUARY 28, 2023

Depending on your audience, product category, and level of brand awareness, maybe what you really need is a search campaign. Or an engaging content asset (ebook, Webinar, white paper) that can pay dividends over the long term and serve a myriad of uses (Website CTA, lead nurturing, lead generation, social media). Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

The Point

NOVEMBER 29, 2017

Or Social Media Analytics. Before you add one more product to your tech stack, here are the 3 demand generation priorities I’d make sure are addressed first: Know Your Audience. But targeting the right audience is more than simply defining a target account list, or key industries, or buying personas. Or Predictive.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

The Point

SEPTEMBER 11, 2017

In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience definition to ensure that the only people who see your ad are those who meet a tightly defined target demographic.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

JUNE 8, 2016

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

JUNE 18, 2019

However, anything that provides an alternative to the main call to action: contact us, click here for a demo, even social share buttons, are a potential distraction and could reduce engagement. This same presentation was delivered earlier in the year to standing-room only audiences at leading marketing conferences.

Creativity 164

Creativity B2B Webinar Metrics Email Marketing 164

The Point

JUNE 27, 2012

But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Promote social media connections. Answer: you get creative.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

MARCH 25, 2016

Studies show that starting email promotions more than 7 days prior to an event increases the size of the audience by 36%. Leverage social media to extend the reach of your campaign. Social media can be an easy and effective way to increase attendance by leveraging existing event creative and assets like registration pages.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

NOVEMBER 28, 2011

Plan your newsletter with a specific goal and audience in mind. It’s far preferable to focus your newsletter on one, specific audience (say, existing customers) and a corresponding goal (say, reducing churn and increasing upsell opportunities.) Use Google Alerts, social media, and your PR agency to help spot potential topics.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

APRIL 26, 2017

It may be too early to say whether – or when – all the “sneak previews” of new functionality will come to fruition (most interesting to this audience member: something called “adaptive engagement”), but there’s no denying a certain passion from the new crew. New CEO Steve Lucas stood out in particular. Again, look at ABM. direct mail.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Here they are, in a nutshell: 1.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

NOVEMBER 20, 2015

– Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”. . – Programmatic display advertising, to reach ideal contacts at targeted accounts via ad networks, perhaps with account- or industry-specific ad creative. – Paid search advertising on Google via the new “customer match” program.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100

The Point

SEPTEMBER 12, 2013

Responsive design can require additional coding (read: time and money), so test it head to head against a standard (but mobile-friendly) design to gauge whether your audience merits the investment. Secondary offers and extraneous links (including social links) distract the reader and reduce conversion rates.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

The Point

JULY 18, 2014

More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have. A further, common problem with marketing content is that it attempts to address too broad an audience. In her interview, Ms.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

The Point

OCTOBER 21, 2009

In “Emails Gone Viral: Measuring “Share to Social” Performance” , Silverpop provides compelling data that suggests adding social links to emails can have a significant effect on email reach (views), click-through, and response. conversely, and as Silverpop acknowledges, social sharing is a relatively new phenomenon.

Landing Pages 100

Landing Pages Demand Generation Lead Nurturing Click Rate 100

The Point

JULY 12, 2013

One of the simplest ways to make your email resonate with your audience is to talk to the reader directly, in the second person (as in: “you’ll learn …”, “you’ll hear …”) Here, Silverpop presents the content in the third person, as in: “McDonald will outline nine ideas or programs that email marketers must add to their arsenal.”

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

APRIL 21, 2010

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. What is it about the blog’s design that turned into the perfect “prescription” for Navicure’s social media strategy? The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

FEBRUARY 14, 2024

Fortunately, there are now third-party research services that can provide a guaranteed minimum number of survey responses from predefined B2B communities (or “panels,” in research lingo) that fit your specific audience criteria: industry, company size, job title, and so on. Use that “hook” to generate downloads of the complete report.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

The Point

JUNE 26, 2013

These are guidelines, so by all means experiment to find the precise timing and intervals that work best for your audience. Add Social links. Send a confirmation email immediately upon confirmation, a reminder email 1-2 days prior to the event, and a last reminder email the day of the event (yes, same day.) Add to Calendar.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

The Point

MARCH 18, 2014

I’ll even agree that any type of “spray and pray” advertising – the type that makes no attempt to target the right audience, deliver relevant content, or offer information of value, should be frowned upon if not outlawed completely. Now, I hate spam as much as the next guy (though possibly slightly less than Phil.) Those days are long gone.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

NOVEMBER 15, 2023

A good, concise creative brief ensures that all stakeholders — creatives, sponsors, partners, sales, those who will be reviewing and approving copy and design — are aligned and agreed on the key tenets of the campaign, in particular: * goals and objectives * target audience * key messages Sure, you can align on these topics in creative review.

Creativity 173

Creativity Advertising Agencies Paid Search Agency Psychographics 173

The Point

DECEMBER 16, 2011

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. If yours is a relatively finite audience – say, one confined to a specific vertical market, or job title, or company size, or all of the above, then purchased lists may be the way to go.

De-duping 100

De-duping Buy InsideView Broadcasting 100

The Point

JANUARY 12, 2023

Solution- and product-focused messaging has its place, particularly at the tail end of the sales cycle, but initial engagement will be built on companies connecting with audiences at a human, emotional level.”. Who are the people behind the business? — Lynn Dodds, Vice President Creative Services.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

The Point

APRIL 23, 2020

Assess social media strategy. Is your organic social media working hard enough? Are you able to track leads resulting from organic social and show real ROI? Is there an editorial calendar, or is social media simply an adhoc dumping ground for press releases and product announcements? Host a survey.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The Point

MARCH 17, 2015

For example, using a programmatic platform like Choozle, a marketing manager could very quickly set up and deploy dozens of campaigns across multiple channels (social, display, video, etc.) so-called “lookalike” audience targeting modeled on a marketer’s own customer base or top prospects. contextual targeting.

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100

The Point

FEBRUARY 23, 2016

However, very quickly, Webinars became so popular that B2B audiences tired of the medium and became more selective about where to invest their time. Here are 5 tips for a successful survey campaign: Choose a topic that interests your audience.

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

The Point

APRIL 13, 2012

Treating CIOs as if they are a single, homogenous market is a ridiculously expensive and inefficient way to build relationships and market/sell tech solutions to this audience. For example, the way you message and sell a “Change Agent” CIO versus a “Cost-Cutting” CIO is very different. (HS) HS) How has the role of the CIO changed?

Work Management 100

Work Management Marketing Management Conversion Demand Generation Agencies 100

The Point

FEBRUARY 18, 2014

Companies in these categories need to invest much more, proportionately, in outbound campaigns – that is, taking their message to the audience, rather than simply waiting around for the audience to find them. Social media can play a key role in that it helps spread the word about a particular solution or problem.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

The Point

MAY 30, 2012

They turned to their demand generation agency , Spear Marketing Group , for ideas and asked Spear to develop a pilot campaign that would test the efficacy of marketing MobileIron’s solution to the end user audience. Here’s how the campaign worked: 1.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

The Point

JANUARY 6, 2014

Most every B2B company has a target audience consisting of multiple buyer personas – whether job titles or verticals. If you take a “one size fits all” approach to lead nurturing or email marketing, you’ll be forced to adopt a generic message that’s less impactful overall, and probably irrelevant to a large segment of your audience.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

JUNE 13, 2014

Like other inbound marketing programs – search, social media, and the like – content syndication is one more way to increase the chances that a qualified prospect, on any given day and at any given time, finds and engages with your company when he or she is searching for your kind of solution, or even researching a relevant topic.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100