Marketing Insider Group

OCTOBER 27, 2021

B2B marketers have traditionally relied on email marketing and social media to reach their audiences effectively and efficiently. Gartner Top Strategic Predictions For 2018 And Beyond, Gartner (November 5, 2019). Marketing and sales are evolving, and Conversational Marketing is taking center stage. Jovic, Danica. Panetta, Kasey.

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

KoMarketing Associates

JULY 14, 2021

Their top martech priorities include marketing analytics and performance attribution (50%), content marketing (41%), and audience/marketing data and data enhancement (37%). Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months.

Spending 292

Spending Budget Programs Gartner CMO 292

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. But citing these factors as the reason why you’re not reaching the right B2B audience? The “old way” of B2B audience targeting When I think of old-school targeting and B2B marketing, a few words come to mind: passive, forgettable, and blah. Not even close.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Martech

OCTOBER 20, 2021

That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. Learn more here.

Work Management 105

Work Management Marketing Management Marketing Analytics Tools Planning 105

Martech

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Evolve with your audience. Remain adaptable. 55% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 108

Email Marketing Gartner Peer-to-peer Privacy Policies 108

Marketing Insider Group

APRIL 26, 2021

When tragedies occur, your audience will look to you as a leader to see how you respond and step up to help (or don’t). Identify what your audience currently needs and offer it to them in a helpful way. According to a Gartner survey , 73% of CMOs will fall back on lower-risk strategies in 2021. Remain flexible and nimble.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* Types of data to evaluate when starting to clean your data include: • First-Party: Collected directly from customers and audiences on your own channels. Why should you care about the quality of your data? Garbage in. Garbage out.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Act-On

SEPTEMBER 25, 2023

Research from Gartner shows that buyers only spend 17% of their time meeting with potential suppliers—that’s all suppliers, not just the winning solution. Research from Gartner shows that sales teams typically believe only 44% of MQLs are actually promising. Sales doesn’t follow up—we worked hard to get those leads!”

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

OCTOBER 6, 2023

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. The generation of multiple text options based on the advertiser’s original copy to better reach selected audiences. Image expansion. Text variations. Get MarTech! In your inbox.

Paid Search Agency 139

Paid Search Agency Features Ads Marketing AI 139

Martech

APRIL 23, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Now, their teams can target specific audiences with custom product or service messages.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. Twilio’s CustomerAI1 powers predictive and generative AI tools, along with CDP innovations that underpin powerful AI use cases.

Marketing AI 95

Marketing AI Research Digital Asset Management Enterprise Management 95

Biznology

DECEMBER 22, 2021

According to Gartner, “by the end of 2023, modern privacy laws will cover the personal information of 75% of the world’s population.” In all likelihood, the vast majority of your audience is already protected, which makes you liable for any privacy lapses. Get Your Privacy Policies In Order.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Martech

SEPTEMBER 28, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Kognitiv ’s Kognitiv Ignite is AI-native, outcome-based, one-to-one personalization software. Dig deeper: What does the future hold for genAI? Insider ’s Sirius AI is a generative AI solution for customer experience.

Paid Search Agency 125

Paid Search Agency Domain Gartner Barriers 125

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. In the Gartner survey, only 18% of respondents said they are “primarily excited” about impacts the metaverse may have, while 21% said they were “primarily concerned” about the metaverse. If it’s not Facebook, it’s a big retailer.

Gartner 144

Gartner Paid Search Agency Opinions Internet Marketing 144

Act-On

FEBRUARY 16, 2024

Use customer data to segment your audience based on their buying history and current behavior. Design nurture campaigns based on lead scoring A Gartner study found that businesses using lead scoring experienced a 77% increase in ROI with lead generation. Here’s a few ideas: Segmented product recommendations.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. Presenting at a conference or industry event provides brands with direct access to an engaged and relevant audience. An “unboxing” campaign for social media would exemplify this.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

AUGUST 19, 2021

In its most recent report on the market, Gartner predicted that 70% of independent CDP vendors will be acquired or will acquire adjacent technologies to diversify by 2023. According to Gartner, these players will get into of personalization, multichannel marketing, consent management or master data management (MDM) for customer data.

Enterprise Management 122

Enterprise Management Ideal Customer Profiles Marketing Management Gartner 122

Content Standard

JULY 14, 2021

Research tools such as Gartner’s Magic Quadrant can help you evaluate the features and functionality of some of the industry’s leading content marketing platforms. Without this subject matter expertise, content may struggle to connect with the right audiences, which can sink your marketing performance and potential ROI.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Webbiquity

OCTOBER 21, 2020

Creating an appealing visual brand that’s unique and pleasing to your target audience is essential, with the caveat that it has to work within your digital marketing channels. Don’t buy through “review sites” and give your money to Gartner. They uncover how their audiences act across their most-used channels.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” Who Is The Pinterest Audience? Total Audience – The whole audience who have seen your pins. ” Sounds great, right?

Social Media 359

Social Media Advertising Channels Media Business 359

sagefrog

FEBRUARY 7, 2024

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Facebook’s Advantage+ leverages AI to dynamically refine ad targeting based on pixel data, conversion history, and audience engagement. Quality content provides value, which builds lasting ties to your target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. This will give you an idea of what your marketing budget should be.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Exo B2B

OCTOBER 10, 2023

on AI in marketing were that it should play the bottom two roles in the Gartner-style quadrant he created (below). Your brand’s job is to systematically speak to only the target audiences who have the highest level of pain that you can solve and will therefore most deeply resonate with your message. But that’s not all.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Contently

AUGUST 11, 2022

With owned content marketing, you take that same $500 and work with a skilled creator who produces an asset that truly helps your audience. According to Gartner , marketing budgets as a percentage of revenue are actually up overall this year compared to 2021. You’ve got to hook them and drive them to action.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Only B2B

FEBRUARY 1, 2024

Deep personalization, utilizing audience behavioral data, will target relevant audiences more effectively. Intent data reveals the specific topics and pain points your target audience is actively searching for. Gartner , 2023) Data silos are the enemy of success.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Oktopost

DECEMBER 21, 2023

Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Source: Gartner Technology can be a tremendously helpful resource to expand marketing effectiveness.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Oktopost

DECEMBER 20, 2023

Gartner predicts that by 2025, 75% of B2B sales organizations will incorporate AI within their traditional sales solutions. According to a study by Gartner, 41% of SDRs cited “messaging” as their biggest challenge. For success, all B2B sales cycles will always need human interaction and guidance throughout the funnel.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

Contently

NOVEMBER 12, 2020

This is something that Gartner predicted in 2018, when they wrote that by 2020, content—not data— would be the primary bottleneck in creating personalized experiences for customers, and the “primary point of failure.” ” So why hasn’t there been more attention and investment in content?

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Martech

AUGUST 23, 2022

A May 2022 Gartner survey of over 300 U.S. A great majority (75%) expect prices in all categories to continue to increase in the second half of 2022 (per a separate June 2022 Gartner consumer survey ). Media planners must also take into account: Skews in audience characteristics (such as age or geography).

Paid Search Agency 102

Paid Search Agency Ads Advertising Agencies Planning 102

Koroberi

APRIL 9, 2024

In fact, B2B buyers spend the highest percentage of their buying journey (27%) researching online independently ( Gartner, 2019 ), making search engine optimization (SEO) vital for driving awareness, interest and consideration of your business among prospects. Is it the terminology Arkieva customers and prospects use?

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Marketing Insider Group

OCTOBER 15, 2020

Marketers are thinking about the goals they need to achieve and what audiences are demanding and building from there. all ways to keep the audience engaged without being tied to a physical event construct of timing. More conversational and drives more of a human connection with the audience.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356