Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. These generations have grown up in the age of the internet, making them tech-savvy information seekers. This means you need to offer exceptional customer service anywhere your audience gathers.

Buy 130

Buy Generation Peer-to-peer B2B 130

Sprout Social

MAY 10, 2019

This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. a ZoomInfo partner. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Martech Advisor

DECEMBER 3, 2019

Here are six steps marketers can take to help them understand and connect better with their audience, says, Bruce McMeekin, Founder and CEO, BKM Marketing. Unfortunately, most marketers don't know how their customers feel about advertising, according to Forrester. That is, are you collecting the right information and using it wisely?

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Biznology

MAY 31, 2017

You may need to watch a entire video to find out whether it contains any information you care about. Packages can be built around personas, industries, or the specific concerns of the target audience. The “basic” requirements, as depicted by Forrester ’s Lori Wizdo , are shown below. Map videos to the customer experience.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Zoominfo

DECEMBER 20, 2021

The best way to unearth key buying signals from your audience? Conversational marketing is an audience engagement channel that lets buyers and sellers communicate in real time, using tools such as live chat, chatbots, voice bots, and audio conversations. Start a conversation. What is Conversational Marketing?

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Certainly many in the audience took notice.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. MQL qualification criteria vary by industry and target audience, but common factors include: Downloading white papers or ebooks. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Conductor

MARCH 31, 2020

For their Total Economic Impact Report , Forrester interviewed Conductor customers and found that SEO efforts helped build overall team efficiency across PPC and content marketing, and also informed other business decisions. SEO and Content Marketing. So why is SEO important in digital marketing? SEO and Business Strategy.

Cost Per Click 114

Cost Per Click SEO Paid Search Agency Forrester 114

Only B2B

FEBRUARY 1, 2024

Must Read: Advantages of Intent Data in B2B Marketing Intent data refers to information collected during the buyer’s online activity to determine- • Who are the potential customers? Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Biznology

FEBRUARY 14, 2022

If you complete a profile — and I’m not entirely sure that LeashBoss offers this — that includes information about the pets you have, how much they weigh, and so on, you’re not getting anything directly in exchange for that. You’re simply hoping that the offers and information you receive will be more useful to you if LeashBoss has more info.

Forrester 104

Forrester Differentiation Opinions Social Media 104

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Marketers are thinking about the goals they need to achieve and what audiences are demanding and building from there. I think one big area that marketers have made changes to is agendas.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Top Rank Marketing

MARCH 18, 2024

When in use, SGE will provide an “AI-powered snapshot” of information requested in a query at the top of the resulting search engine results page (SERP). These snapshots will provide a quick overview of the topic, with information collected, composited, and arranged from top results by the generative AI.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Sprout Social

FEBRUARY 28, 2024

From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels. As networks innovate, social media technology has evolved in lockstep—ensuring practitioners can continue to show up where and how their audiences expect.

Social Media 103

Social Media Work Management Marketing Management Media 103

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Martech

OCTOBER 14, 2021

Knowing your audience is fundamental to any marketing endeavor, which can be difficult without access to both online and offline data. But more importantly, they deduplicate and sort the data based on rules set up in the system, helping marketers access accurate audience information. Audience profile creation.

Multi-Touch Attribution 116

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 116

B2B Marketing Exchange

MARCH 4, 2024

Phyllis Davidson from Forrester set the tone with her keynote, drawing parallels between B2B content strategies and the evolution of Taylor Swift’s success. Davidson emphasized the need for marketers to evolve, adapt, and engage with their audience to stay relevant in a rapidly changing landscape.

B2B Marketing 52

B2B Marketing B2B Account Based Marketing ABM 52

Marketing Insider Group

JULY 29, 2020

Beyond awareness, you also need to know the quality of leads your content produces, the ability of your company to turn those leads into sales, and whether your content inspires loyalty in your audience. Mid-funnel campaigns separate general audiences into bystanders and actively interested prospects. Calculating Content Marketing ROI.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath attributes this massive disparity between brand messaging and buyer needs to the “kiss of beige” in B2B marketing – a tendency for B2B companies to play it safe, generalize their audiences, and avoid taking a stance.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Leveraging intent data empowers you to: Target the right audience: Concentrate your sales and marketing efforts on companies exhibiting clear buying signals for your offerings.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Biznology

DECEMBER 29, 2017

Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. AI gets real.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Liveintent

DECEMBER 7, 2021

The industry has barely let out its collective sigh of relief over the delay in third-party cookie deprecation before having to sort out a new type of audience data. Types of audience data. Types of audience data. Now, your head might be spinning trying to keep all these different types of audience data straight.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. As Forrester says, “Customers don’t care about your internal organizational silos.”. Data to Influence the Rest of the Business.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

Madison Logic

FEBRUARY 7, 2024

Resolution #1: Leverage AI the Right Way Generative AI (genAI) has completely changed the game by offering B2B marketers opportunities to enhance their strategies and streamline time-intensive tasks such as campaign design, audience or competitor research, and content ideation.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Martech

MARCH 30, 2023

It is the audience and how that audience engages with the messaging. Starting your marketing campaign without sufficiently defining the target audience is a recipe for wasted time and money. How are they accessing information from those sites in terms of device and platform used? Where did they gather information?

Conversion 131

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 131

Marketing Insider Group

MARCH 2, 2020

A Forrester and FocusVision study found that the way consumers feel is 1.5 I just commented on the various studies that were already available to show the importance of frequency in blogging to my own audience. In just one word, customers can say a lot, providing you with valuable information.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. Having a deep understanding of your audience will make a difference in reaching and engaging them. Therefore, knowing your audience thoroughly is more important than ever.

Top of Funnel 102

Top of Funnel Campaigns Funnel Advertising Work Management 102

Martech

OCTOBER 21, 2021

Effective CX strategies are experience-driven — companies employing them see 18 times faster revenue growth than other brands, according to a Forrester study commissioned by Adobe. These organizations use data to inform customers and avoid confusion. They’re primarily concerned with improving the customer journey. Data-driven.

Organization 111

Organization Paid Search Agency Conference Digital Transformation 111

Heinz Marketing

JANUARY 26, 2023

It’s about establishing yourself as a market-leading share of voice to your target audience. In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base. How do you enhance category leadership? Or create an ongoing best practice series.

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Sprout Social

JANUARY 23, 2023

Understand your audience Your priorities have changed because of the economic headwinds of 2022 and your customers are no different. As soon as you receive information that could impact your KPIs, you have to adjust. It holds real-time, unfiltered insights into your audience. Focused efforts are the winning strategy for 2023.

Planning 127

Planning Ad Building Marketing Budget Budget Programs 127

Only B2B

FEBRUARY 6, 2024

Now, let’s delve in the benefits: Benefits of Leveraging B2B Intent Data for Lead Generation : Here are the benefits: Laser-Targeted Audience: Forrester predicts that by 2025, 60% of B2B marketers will be using intent data to identify and target high-value prospects.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. We need to get them the information they need as efficiently as possible. In a way that is audience vs. sales-centric? It was empowering.

Marketing AI 129

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 129

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information. And guiding leads through this complex journey requires a well-defined strategy.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71