Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. We all benefit because you can intimately understand your audience, helping to better build community and connection. Get to your “aha!”

Analysis 103

Analysis Custom Publishing Advertising Benchmark Keywords 103

EveryoneSocial

DECEMBER 26, 2018

Do an audit via a non-intrusive survey or focus group. Include hashtags, contests and overall communication and sharing via social networks. Set Up a company employee focused hashtag that employees can use to connect with one another via platforms such as Twitter, LinkedIn, and Facebook that utilize hashtags.

Social Media 63

Social Media Brand Identity Branding Media 63

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Follow them and offer ways to collaborate.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Hubspot

JANUARY 18, 2012

Host a Focus Group. Effective focus groups have segmented audiences, and many social networks have advanced in such a way that there is sufficient functionality to perform your own R&D. The company starts by tweeting a link to the survey with its hashtag, #LittleThings. Develop Personas.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Hubspot

DECEMBER 28, 2011

Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Or you could offer a prize to a randomly selected Twitter follower who tweeted their favorite industry-focused tip.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Sprout Social

JULY 6, 2023

No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights. Understand your audience better Insights from social provide a direct line to your target audience that will help you rise above your competition and ensure the long-term health of your business.

Social Media 133

Social Media Media Ideal Customer Profiles Analytics 133

Online Marketing Institute

MAY 26, 2010

Twitter Twitter is a social media darling for any product launch, service or business. How often was your hashtag used? Mobile As marketing evolves, different ways to reach an audience evolve too. This can tell you a lot about your audience’s demographic and buying options. How many social shares did you get?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

JANUARY 16, 2014

So, consider asking Millennials to join in on focus groups, building projects, worship teams, or community outreach. This can be driven through social media channels, like Facebook or Twitter. This will help keep your audience engaged and keep your website relevant to new members. Stay current -- adopt new technology.

Marketing & Strategy 28

Marketing & Strategy Demographics Communities Outreach 28

Sprout Social

FEBRUARY 28, 2022

In this how-to guide, we’ll share how to spot, vet and contribute to cultural moments in ways that resonate with your audience. Is there overlap with your target audience? In the past, a single event could captivate audiences for weeks. Using social listening to assess audience fit. Who’s talking about it?

Act-On 115

Act-On Brand Identity Branding Social Media 115

Hubspot

FEBRUARY 14, 2012

And if a case study customer is one who shares similar buyer personas with you, the promotion of their case study to your audience could open them up to potential new business. And join us for today's Twitter Chat at 3 PM ET at [link] , where we'll be talking about creating customer love (hashtag #inboundchat).

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Discover new depths of audience insights, empower B2B buyers and make better business decisions with these four fundamental market research methods. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

Work Management 114

Work Management Marketing Management Research B2B Marketing 114

Buffer

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create. Well, this means an increased focus on the people and personalities behind your brand. Thanks for listening! Enjoy the show?

Social Media 111

Social Media Trends Marketing AI Media 111

Hubspot

FEBRUARY 3, 2013

Super Bowl-themed marketing has certainly made a huge shift with the arrival of Twitter, Facebook, YouTube, and other, more cost-effective marketing tactics. Once YouTube, Facebook, and Twitter came around, suddenly, the world of Super Bowl-themed marketing looked a whole lot more optimistic. Ready to get started? for 30 seconds.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Mobile Advertising Inbound Marketing 28

Albacross

JULY 2, 2018

On top of that, you also get to establish yourself as a thought leader when you blog, and build trust with your target audience. If you’re working on a new feature for your product, it might also be helpful to get your brand advocates to sit down in a focus group session. Say you have 2 marketers and 6 sales reps on your team.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Hubspot

OCTOBER 18, 2011

Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). So, this is the hashtag for the session for those of you who are Twitter leaders out there, and my name happens to have an extra h on it where you wouldn't expect. Hope you enjoy it. A couple of quick things.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28