Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Webbiquity

NOVEMBER 15, 2022

For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. When working as a social media manager, keeping your audience engaged with fresh and interesting content is essential. Focus on community engagement. Build upon your networking skills.

Social Media 308

Social Media Work Management Marketing Management Media 308

SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Brand Identity Branding Work Management 52

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Content4Demand

FEBRUARY 24, 2021

B2B audiences are online, but they’re increasingly more difficult to reach through saturated channels and overtaxed attention. Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere. How much traffic does social media contribute to those outcomes?

Social Networks 179

Social Networks Business Work Management Social Media 179

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Especially as powerhouse networks become increasingly oversaturated.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Hubspot

JULY 1, 2019

Twitter isn't the only platform that rewards audience engagement, either. Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital. Simply put, a community manager needs to negotiate the connection between a company and its audience.

Communities 100

Communities Work Management Marketing Management PR 100

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy?

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Now you’ve got “social media 2.0,” which tends to be more community-oriented.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. Audience data from these sources will help you create personas. Look at the data. Get MarTech!

Optimization 116

Optimization Ideal Customer Profiles Customer Surveys Communities 116

Sprout Social

APRIL 24, 2020

One of the indelible experiences of college is the sense of community–often the first community you get to choose for yourself. Creating that sense of community comes naturally when you’re living, playing and learning together on campus. For instance, I still can’t drink tequila. But that’s a story for a different time.

Communities 94

Communities Class Aggregators Knowledge Base 94

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. The Sims has both social media managers and community managers. Should they?

Social Media 112

Social Media Communities Work Management Marketing Management 112

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

Marketing Insider Group

JULY 15, 2020

They have also been able to retain and engage their audiences through the use of virtual platforms. Highlighted below are some good reasons your organization might still consider hosting hybrid and virtual events beyond COVID-19: Opportunity To Expand Audience Base. Ease of Collaboration and Community Building. During Event.

Sales Qualified Leads 319

Sales Qualified Leads Budget Programs Conference Marketing Budget 319

Sprout Social

MAY 4, 2020

If you think sharing images and videos on social media earns you more credibility with your audience, the data is on your side. Once your message is added and you select which network(s) you want to post to, you publish your content now or schedule it to automatically post later. Seeing is believing. Let us know what you think!

Communities 90

Communities Creativity Social Media Distribution 90

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. In addition, identifying your target audience and developing a bond with them go hand in hand.

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. Engaging with the Community There’s value in joining the conversation on other people’s posts.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Kikora Mason, Vice President of Social Listening and Community Management of Chase Social Media , anticipated this result.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Crawford mentioned three key improvements that marketers will execute on social in 2024 and beyond: Better understand and prioritize their audience segments. How will these opportunities shake out in the upcoming year?

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Convince & Convert

MAY 15, 2014

Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members.

Communities 167

Communities Google Business Work Management 167

Parse.ly

NOVEMBER 15, 2018

Often we think of social media as a form of community. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information. The Quartz team enables channels for communication with their email readers, whose responses help shape the newsletter. But why not email?

Newsletter 99

Newsletter Stats Communities Open Rate 99

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Stevens & Tate

FEBRUARY 16, 2024

Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. Examples : Instagram : This platform’s algorithm prioritizes engaging visual content and the strategic use of hashtags to increase discoverability among targeted audiences.

Social Media 98

Social Media SEO Optimization Media 98

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. From social networking to video sharing and social messaging, there’s something for everyone (and every business). From social networking to video sharing and social messaging, there’s something for everyone (and every business).

Social Media 145

Social Media Social Marketing Media Curation 145

Convince & Convert

AUGUST 21, 2012

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Only then can you define the business goals of your community.

Communities 127

Communities Fulfillment CAN-SPAM Guidelines 127

Convince & Convert

DECEMBER 15, 2023

Get creative with data-driven collaborations that resonate with your audience When most people think of Zillow, it’s typically thoughts of browsing for their dream home, or researching their next real estate move. This information allowed them to tap into a partnership with the pet sitting network Rover. What else is important to them?

Rules 151

Rules Planning Brand Identity Branding 151

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. If you look closely, online communication preferences have hinted that this was coming all along. But first, what are vertical networks?

Verticals 104

Verticals Social Media Media Social Networks 104

Content Standard

JANUARY 3, 2019

Not long ago, geography and familial ties were the two main factors that created most communities. With the internet letting us share our thoughts and interests with larger audiences than ever before, anything can spark a relationship. Communities as Content. Communities are true co-creation incubators.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Martech

APRIL 2, 2024

What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. Users flock to LinkedIn seeking work opportunities and network growth. It makes sense. So, what should you look for?

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

Outgrow

JUNE 20, 2022

The 3 types of community-led growth and what most people get wrong about it. Why a product-led funnel is easier to build than a community-led go to market . Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer.

Paid Content 52

Paid Content Communities Work Management Product 52

Convince & Convert

OCTOBER 31, 2012

I was in a new client meeting not too long ago, discussing the strategy around building Fierce Loyalty into a failing community. It is huge and it heavily depends on its community network to spread its message and ensure success. If I said the name of the organization, you would instantly recognize it.

Communities 122

Communities Loyalty Organization Ad Building 122

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 98

Communities Budget Programs Ad Building Lead Ranking 98

B2B Marketing Exchange

APRIL 10, 2024

Community-Centric Approach: At the heart of #B2BMXEast is a commitment to fostering a vibrant and inclusive community of B2B marketers. Don’t miss this opportunity to access world-class education, networking, and resources at a fraction of the cost. In the meantime, feel free to reach out with any questions or inquiries.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Martech

JANUARY 26, 2023

With the many platforms and apps, it can take time to understand where your audience spends time online. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Audience analytics is more research-based versus performance-based and happens before a campaign launches.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142