Content Standard

OCTOBER 1, 2018

But does the possibility of a joke missing the mark mean that the best strategy is to just stay away from any sense of attitude altogether? For digitally present brands trying to maintain frequent messaging on their content hub, social media channels, and everywhere else, adding some snark to the mix might be daunting. well, more puns.

Brand Identity 66

Brand Identity Branding Paid Search Agency Television marketing 66

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

Social Media 93

Social Media Brand Identity Branding Media 93

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

Twitter 167

Twitter Digg RSS Television marketing 167

EveryoneSocial

JULY 7, 2021

Twenty years ago, there were no social media marketers. And in the couple of decades since the profession was invented, the role has evolved as rapidly as social media itself. Today, social media professionals wear many hats, juggle countless tasks, and have their hand in virtually every part of the business. That matters.”.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms.

Social Media 40

Social Media Research Social Marketing Planning 40

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE! And CC Chapman.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

PureB2B

APRIL 29, 2022

The importance of social media in B2B marketing is no longer up for debate, and any business worth its salt should have presence on at least one social platform. However, being more deliberate with your B2B social media channels has the potential to drive stronger results and provide a better customer experience at the same time.

Social Media 62

Social Media Media Ideal Customer Profiles Forecasting 62

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Marketing Insider Group

NOVEMBER 23, 2023

Bryan Del Monte , Managing Director of Clickafy Media Group, makes an excellent point about understanding what exactly content marketing is and isn’t. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. What is NOT content marketing? All of the above?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Content Standard

MAY 10, 2018

In late 2017, MoonPie—a hundred-year-old company that sells marshmallow snack cakes—emerged as an unexpectedly compelling brand voice thanks to its hilarious and quirky Twitter account. The company reported a 17 percent uptick in sales at the end of last year, apparently thanks to its Twitter account. Character Is Key.

Social Media 65

Social Media Media Marketing & Strategy Advertising Agencies 65

Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world. And that might end up becoming a Twitter thread.”.

Social Media 123

Social Media Twitter Curation Social Marketing 123

Webbiquity

NOVEMBER 21, 2019

As a result, adopting an attentive and dedicated attitude towards your employees can easily influence your customers, too. The word can spread quickly on social media. If your employees air their thoughts on social media (which they do), they may occasionally mention your brand in the process. Here are a few examples of how.

Work Management 145

Work Management Marketing Management Guidelines Social Media 145

Digital B2B Marketing

JUNE 19, 2012

of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.

Social Media 100

Social Media BtoB Media B2B 100

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. No, seriously. ” If only.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Content Standard

OCTOBER 9, 2015

Amid a marketing season that has been largely dominated by news of improvements and expansion from Facebook and Instagram, Twitter marketing seems to ever so slowly be slipping out of the public light. First, on the large scale, Twitter is trying to keep up with in an increasingly mobile-saturated market. A New Age of Twitter Content.

Twitter 40

Twitter Planning Paid Search Agency Social Media 40

Convince & Convert

AUGUST 28, 2011

Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Because fundamentally, doing social media “right&# with equal doses of speed, caring, delight , and panache is not simple. Simple isn’t all it’s cracked up to be.

Social Media 156

Social Media Media Marketing Automation Services Advertising Mediums 156

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Social Media Stat of the Week: NFL hires 32 bloggers.

Social Media 123

Social Media Media Marketing Budget Communities 123

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service. nZo2aZkaxR pic.twitter.com/fzL3qXEKij.

Social Media 111

Social Media Brand Identity Branding Media 111

ClickZ

FEBRUARY 9, 2023

For example, they mostly just measure the platform’s own media, which raises concerns about bias and lack of incentive for the platform to tell marketers when to stop spending. Will the consumer attitudes towards the collection and processing of their data also shift? Join the conversation with us on LinkedIn and Twitter.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

DiscoverOrg

JULY 3, 2018

A new day, a fresh approach, or a slightly adjusted attitude might be all it takes to get these leads moving through the sales funnel again. Whatever your personal feelings about “social selling” – it’s a fact that social media is a perfect awareness tool. It’s unlikely that you’ll be signing the contract over Twitter.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

Marketing Insider Group

SEPTEMBER 10, 2019

The program proved to be a smashing success, with an average reach of 595 connections on LinkedIn, Facebook, and Twitter. Long known for its quality computers, Dell started an employee program called “ Social Media University ” to teach employees how to promote the brand online through social media posts.

Case Study 145

Case Study Case Studies Activities Studies 145

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? That’s where metrics come in.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Tomorrow People

NOVEMBER 25, 2021

This is known as having a pseudo-attitude (a key concern in marketing research) and must be avoided at all costs, as they dilute the value of your VoC data. Social media is a more informal source of collecting VoC data compared to other methods, but the information you get can be extremely useful.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Contently

JULY 23, 2018

Sunday is the day of rest, but not on Media Twitter. Instead of curling up with the Sunday edition of the Times, I spend my Sunday mornings with my iPhone, reading scalding Twitter takes from the nerds I follow. Go to most marketing conferences, you’ll hear a common trope of “owned, earned, and paid” media.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

ClickZ

MAY 19, 2022

Because the message was in a longer format, we knew this platform would yield better results than Instagram or Twitter. Granted, we also tracked engagement KPIs, but for a campaign centred on safe gambling, it was vital we tracked how attitudes of trust shifted towards Sportsbet.io So, we harnessed CGI within the video.

Brand Identity 105

Brand Identity Branding Advertising Agencies Trust Marketing 105

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Contently

JULY 23, 2018

Sunday is the day of rest, but not on Media Twitter. Instead of curling up with the Sunday edition of the Times, I spend my Sunday mornings with my iPhone, reading scalding Twitter takes from the nerds I follow. Go to most marketing conferences, you’ll hear a common trope of “owned, earned, and paid” media.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Of the advisors who have embraced social media to find new clients, it’s been a major success. Social media is not something to ignore anymore! Building a Social Media Strategy.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

ClickZ

JUNE 21, 2023

The challenge is our attitude toward modern business, which fuels the misconception that a B2B purchase is a far more rational process than it really is. Media is important too, but creativity is a fundamental element. Ty Heath: As I mentioned earlier, creativity and media are the drivers. She can be found on Twitter @tyrona.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Biznology

JUNE 24, 2010

You might not realize it, but social media is turning every company into a service company. You're never going to have a Twitter team, either. Forced social media looks forced. Instead, allow your happy and enthusiastic employees to let their attitudes shine through. So what does this have to do with the Internet?

Social Media 80

Social Media Media Twitter Internet Marketing 80

Stevens & Tate

FEBRUARY 1, 2021

The media landscape is constantly changing. Today’s media plan looks far different than even last year, with more media channels, more devices, and even more opportunities to connect with shoppers. How do you find the most effective balance with an advertising budget and media plan that make sense now? Embrace new ideas.

Budget Programs 69

Budget Programs Advertising Agencies Planning Advertisements 69

Hinge Marketing

JULY 10, 2015

Set Social Media Goals and Determine How You’ll Measure Success. ” At that point, we ask what the client wants out of their social media programs. When you’re developing your social media strategy , there’s no easy black and white answer. We know it’s real. We don’t know what to measure.”

Social Media 48

Social Media Tips Media Work Management 48

seo.co

JANUARY 1, 2023

Consider that this information could also be published in the form of a valuable blog entry, a useful and authoritative whitepaper, or a series of social media posts that help the website build its engagement levels and create a viral following on Facebook, Twitter, Tumblr, Pinterest, and other networks.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Onalytica B2B

JANUARY 17, 2018

This morning check includes catching up on emails, checking social media notifications and general social media browsing. They are immediately exposed to media from the moment they open their eyes. What does this tell us? The need to satisfy immediate requirements. Whether this be for restaurants, bars or hair dressers.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Zoominfo

MAY 12, 2020

They’re attending networking events, following your company on social media, and applying for your open positions. For example, web developers may frequent GitHub or Stack Overflow, while other passive candidates prefer Twitter or Instagram. But attitude and motivation can truly impact a passive job seeker’s success in a new position.

Network Marketing 278

Network Marketing Positioning Zoominfo Opt-out 278

Trade Press Services

MARCH 11, 2024

Davide Savenije: B2B has seen a lot of volatility in search and social media traffic, particularly in the last couple of years. Then there have been controversies around social, particularly with Facebook and Twitter. It’s more about your attitude, agility, and responsiveness to change. It’s a constant.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109