Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. This will create a huge increase in articles that are virtually indiscernible from one other.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Animalz blog

SEPTEMBER 14, 2023

As a content marketer, you might think your job is crafting stories to attract customers to your product. Traditionally, product teams build first and then bring in marketers. Content-led product is an approach we’ve pioneered at our startup Parabol , in which teams use content to validate new markets and product ideas.

Validation 99

Validation Top of Funnel Product Ad Building 99

chiefmartech

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. With a SaaS subscription? Tech stacks are large.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. We have chosen campaigns from different industries - subscription apps, Saas business, direct-to-consumer brands, etc. Otherwise, insurance can become a pretty boring topic.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Some brands, like nonprofits and political associations , will inevitably need to be present in social media conversations about controversial topics.

Social Media 114

Social Media Social Marketing Media Planning 114

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. CHEQ is the vendor I didn’t know I needed.

Marketing AI 93

Marketing AI Work Management Marketing Management Vendors 93

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

SendX

FEBRUARY 11, 2021

That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Animalz blog

JANUARY 23, 2023

Here’s why and how you should integrate AI writing tools into your content marketing. It’s certainly possible to write articles entirely with these tools using a one-shot content workflow and publish the output verbatim. Generative AI is extremely helpful for topics that: …are well-represented in its dataset.

Tools 125

Tools Content Marketing Content Work Management 125

ClearVoice

SEPTEMBER 22, 2023

The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. Urgency is a must since the pervading principle is unrelenting; either the SaaS companies stay on pace or suffer devastating consequences.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Kevin Indig

SEPTEMBER 26, 2023

Unlock instant insights with automated keyword grouping into topics & clusters. Streamline content writing from insights to full articles with AI Assistant. SaaS companies grow differently than online retailers. Growth rates vary by target topics (and their keyword difficulty), competitiveness, funding and country.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

nDash

APRIL 13, 2022

Below, meet a SaaS writer, a lifestyle marketer, a corporate finance pro, and a real estate & fitness expert. I have 10 years of professional writing experience, including articles published in The Miami Herald, Lancaster Intelligencer Journal, and more. I’m a SaaS writer with a passion for productivity. Samuel Dixon.

Work Management 52

Work Management Marketing Management Education Statistics 52

Martech

OCTOBER 13, 2023

Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. Long term, marketing is responsible for developing the intelligence, systems, and processes to drive continuing viability and profitability. Market introduction.

Ideal Customer Profiles 119

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 119

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Here’s a quick look at what we’ll be covering: What is SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

nDash

SEPTEMBER 21, 2021

If your EdTech brand is in need of new blog posts, whitepapers, social media content, or marketing copy, read on for nDash’s six top writers. Melody is a talented EdTech content marketer with experience in SaaS, fintech, and legal tech writing. She’s comfortable with SaaS, the innovation economy, AI, and data science topics.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

SmartBug Media

AUGUST 22, 2022

Whether you’re attending in person or virtually, there are a wide range of sessions and topics to choose from. We hear you, and that’s why we’ve picked our top five sessions per day (in person and virtual) based on the buzz we’re hearing in the market and what our clients’ and executive team’s priorities are. What’s the downside?

Personalization 104

Personalization CMO Hubspot Buzz 104

Sales Engine

SEPTEMBER 18, 2015

Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. First and foremost, content marketing IS marketing. Let’s say you’ve developed a really light piece, say 150 words, on a topic.

Top of Funnel 120

Top of Funnel SEO Content Marketing Long Tail Marketing 120

nDash

NOVEMBER 19, 2021

Emily Dumas , an experienced B2B marketer with a passion for product marketing, just joined nDash. It’s fun to mix up the subject matter and dive into new topics! I love writing about marketing and business topics because that’s what I know best. That’s where I stay up to date on most marketing and writing trends.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Guidelines Linkedin 52

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. Recent statistics forecast that the SaaS sector could be worth as much as $623 billion by 2023. If you’re a SaaS company, then, you’re certainly in a booming industry. You need a SaaS marketing strategy that works.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Kevin Indig

MARCH 28, 2023

In this article, I narrow in on what’s true and what’s speculation, how important each SEO ranking factor is, and the evidence we have for it. In this article, I outline the 5 fundamental problems in SEO. In this article, I show you how to project SEO traffic and revenue. Those who don’t are left behind.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. So we’re here to do it.

Top of Funnel 62

Top of Funnel Product Work Management Marketing & Strategy 62

Martech

MARCH 13, 2023

But is this just a marketing tactic, or do these products genuinely align with the principles of MACH architecture? MACH-based DXPs offer several benefits to marketing organizations looking to work more effectively and efficiently. The same goes for SaaS, but that’s a topic for another article.)

Digital Experience Platform 86

Digital Experience Platform Work Management Marketing Management API 86

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. Let’s dive in.

Budget Programs 99

Budget Programs Tools Best Practices Enterprise Management 99

nDash

MAY 17, 2022

Her degree in computer science gives her an edge for highly technical topics. Head to Aimee’s profile for your B2B, SaaS, and FinTech copywriting needs. She specializes in SaaS, blockchain, fintech, and financial services. Tom is an award-winning journalist turned digital marketer and ghostwriter. Dawn Kuczwara.

Marketing Budget 52

Marketing Budget Copywriting Content Marketing Verticals 52

nDash

MAY 17, 2022

Her degree in computer science gives her an edge for highly technical topics. Head to Aimee’s profile for your B2B, SaaS, and FinTech copywriting needs. She specializes in SaaS, blockchain, fintech, and financial services. Tom is an award-winning journalist turned digital marketer and ghostwriter. Dawn Kuczwara.

Marketing Budget 52

Marketing Budget Copywriting Content Marketing Verticals 52

Kevin Indig

APRIL 1, 2023

Most metrics marketers look at are too output-focused, don’t lead to meaningful action and miss context. Most marketers underestimate how good content has to be for a shot at the number 1 spot. When I led SEO and Content at G2, we hit a point at which we published 1,000 articles in 6 months, but organic traffic stalled.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. They’re quite similar, no? Thought Leaders.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Martech

MAY 3, 2023

They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Consideration.

Top of Funnel 94

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 94

Directive Agency

FEBRUARY 4, 2022

A solid SaaS content strategy can provide value to prospective clients. However, Software-as-a-Service businesses require a distinct approach to content marketing. This article will show you how to establish a top-notch SaaS content strategy for your company while giving your customers the maximum value possible.

Work Management 52

Work Management Marketing & Strategy Marketing Management SERP 52

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. What KPIs are important for content marketing?

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Engagio

AUGUST 30, 2023

For the first time in my career, I witnessed four levels of female leadership and individual contributors in a high-tech SAAS organization- something else I couldn’t have imagined as a girl playing with Barbie. Strong female role models have three core benefits, according to an article by Forbes.

DemandBase 62

DemandBase Customer Satisfaction Work Management Barriers 62

nDash

JANUARY 26, 2022

For our third round, we have a food & travel writer, an SEO expert, a mechanical engineer, and a B2B SaaS pro. I particularly love to focus on SEO blogs that contain actionable advice, or magazine articles that prompt reflection or encourage human connection. Kameron Sanzo. in English and a background in Mechanical Engineering.

SEO 52

SEO Copywriting Storytelling Domain 52

BenchmarkONE

APRIL 8, 2020

Thanks to the low cost of entry, content marketing is an extremely competitive niche. To increase the chance of success in such a competitive market involves getting together a team of experts who can support your content marketing goals. Create a Content Marketing Strategy. Establish a System for Management.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137