Tony Zambito

DECEMBER 12, 2020

Restaurants and services that once served the lunch crowds from office complexes are limited to takeout or have closed their doors for good. Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Some, maybe forever.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Spiralytics

MAY 30, 2024

Social networking platforms Social networking platforms like Facebook, X (formerly Twitter), and LinkedIn allow people to connect, share ideas, and build relationships. Promote products/services effectively through visually appealing content, videos, and targeted ads. In the Philippines, the platform is widely used for entertainment.

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Marketing Insider Group

MARCH 29, 2023

In this article, I’ll cover five real marketing lessons we can learn from the likes of White Lotus, Outer Banks, and other current TV favorites. When you talk about what you do from a product and service perspective, weave your values into the story, too. They don’t want detached service providers or perfunctory transactions.

Storytelling 211

Storytelling Brand Identity Branding Paid Search Agency 211

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Optinmonster

DECEMBER 21, 2023

In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. After people convert as your email subscribers, send regular updates about your products or services to keep them engaged.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 99

Twitter Traffic Ad Building Tips 99

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. In this article, we break down everything you need to know to hashtag with confidence. That’s where Messina was inspired to repurpose it on Twitter.

Effectiveness 116

Effectiveness Social Media Paid Search Agency Viral Marketing 116

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. million views at time of this article publishing. Within 24 hours, the posts racked up 2.9 oliviadirienzooo ♬ RGF – Macky Zoo ?

Brand Identity 105

Brand Identity Branding Communities Viral Marketing 105

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 96

Social Media Features Media Curation 96

Webbiquity

MARCH 24, 2010

As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

ClickZ

JUNE 15, 2023

After all, when you’re selling specific products and services, there is only so much you have to say, right? Someone (often a freelancer or an external agency) is tasked to publish a certain number of articles that often have nothing to do with that brand’s value proposition. She can be found on Twitter @seosmarty.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Webbiquity

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

Social Media 145

Social Media Media Marketing Management Allocation 145

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. They capture the subtle yet significant impressions your brand leaves.

Brand Identity 104

Brand Identity Branding Aggregators Marketing Analytics Tools 104

Hinge Marketing

OCTOBER 17, 2019

.” Both of these quotes are relevant to those of us in professional services. At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing. Download The Social Media Guide for Professional Services Firms. Examples of Negative Earned Media. But now what?

Work Management 48

Work Management Marketing Management Service Media 48

Sprout Social

JUNE 22, 2021

In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy. According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services. Why you should be on Twitter.

Social Media 113

Social Media Stats Ideal Customer Profiles Media 113

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Or there might be a new viral trend your competitors are all hopping on. Replacement competitors: These businesses offer alternatives to your products or services (e.g.

SWOT 91

SWOT Budget Programs Eye-Tracking Advertising Benchmark 91

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors. .

Social Media 162

Social Media Media Viral Marketing Skype 162

Optinmonster

MAY 27, 2020

In this article, we’ll cover everything you need to know about using social media for affiliate marketing, from getting your affiliate program set up to long-lasting social media promotions. Merchant & Brands: Businesses looking to promote their products and services. Choose the Right Social Media Platform. Target Audience.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Twitter video statistics. 91% of users watch videos on Instagram weekly.

Social Media 140

Social Media Statistics Video Marketing Social Marketing 140

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Brand Identity 109

Brand Identity Branding Marketing AI Social Media 109

Sprout Social

JUNE 7, 2021

Instagram DMs can be a powerful channel for customer service and cultivating relationships with your audience. In this article, we will walk you through three ways to build an efficient Instagram Inbox workflow: Create a plan and implement solutions to organize your message volume. What does that organization look like?

Work Management 126

Work Management Bandwidth Autoresponders Viral Marketing 126

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. The network effect works through a positive feedback loop that reinforces the value of a product or service as more people use it.

Social Media 98

Social Media Effectiveness Media Work Management 98

Martech Advisor

MARCH 22, 2020

In this article, we will discuss both inbound and outbound marketing, as well as their key channels, which are the core line of distinction. Web content with virality factor. First- when we say web content, we mean informative pages, blogs and articles. Table of Contents. What is Inbound Marketing? What is Outbound Marketing?

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Marketing Insider Group

MARCH 16, 2023

Image Source: Twitter Google We couldn’t round out Ravenclaw brands without mentioning Google — the authority of all authorities on every topic a person could want to know about. For our clients, we aim to do the same with full-scale content services that help them generate leads and build search visibility that lasts.

Marketing Agencies 2 218

Marketing Agencies 2 Lead Ranking Content Work Management 218

Conductor

OCTOBER 11, 2022

Twitter: Seeing related tweets can help you find information on Twitter or access more details surrounding a specific person or company that tweets often. Video: Similar to images, videos, or video carousels can make it easy to find recordings of large events, viral moments, and more. What are the SEO implications of Twitter?

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Allow entrants to login to your contest via Facebook or Twitter.

Social Media 79

Social Media Media Tips Ideal Customer Profiles 79

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. For example, check out how Hinge has their Twitter profile set up. Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Stevens & Tate

MAY 9, 2023

Create a Memorable Pre-game Teaser You’ve probably watched those super bowl ads that went on to feature in every article for the rest of the year and attracted lots of social media attention. And while everyone knows that humor is critical to a successful viral marketing campaign , most marketers are yet to leverage this low-hanging fruit.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. Use popular platforms like Facebook, LinkedIn, Twitter, and Google+ to syndicate links to your most recent posts, and frame the links in a catchy, enticing way. Submit to Content Aggregators.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Sprout Social

MARCH 9, 2023

This article will help you position the importance of this multifaceted discipline to others. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Here's a version that's Twitter-friendly. What is corporate communications? Keep the love coming! ?

Public Relations 108

Public Relations PR Thought Leadership Advertising Agencies 108

Buffer

MAY 4, 2022

Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog. Include keywords in your post By writing blog posts that contain keywords relating to your products and services, you can start driving more traffic to your site.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

ClearVoice

MARCH 31, 2021

In recent news, Facebook announced its acquisition of Kustomer, a customer service-focused platform and CRM designed for an optimal experience across digital mediums. Social media updates for Twitter. March 2021 — Twitter CEO Jack Dorsey’s first tweet sells for 2.9 March 2021 — Twitter launches new features, including Spaces.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. But here’s a very basic rundown of the main benefits of social media marketing: Offer quick customer service to customers wherever they are. Getting customer service right.

Social Media 105

Social Media Social Marketing Media Planning 105

Contently

APRIL 12, 2019

Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation. The company continued to service JFK airport while taxi drivers went on strike against the government’s immigration ban. Admit your mistakes, then fix them.

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. This article will look at 5 ways b2b companies can use video in their marketing including social media, product demonstrations, customer testimonials, search engine optimization, and email marketing. Twitter can also be an important B2B marketing medium.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145