Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. Look beyond your products and services, and seek inspiration from your target customers’ experiential ecosystem.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Marketing Insider Group

JANUARY 21, 2022

Facebook’s features are different from LinkedIn’s , which are different from features on Twitter. You won’t drive sales by relentlessly pushing your products or services and delivering no other value. Even worse, it’s easy for your posts to be buried in a flurry of updates, announcements, and news—unless they go viral.

Social Media 318

Social Media Organization Media B2B 318

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. If you are ready to get more traffic to your site with quality content that’s consistently published, check out our Content Builder Service.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. Developing a loyal customer base. The spot earned over 5.1

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Optinmonster

FEBRUARY 11, 2024

After that, you can always try one of these email marketing services. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 101

Twitter Traffic Ad Building Tips 101

Marketing Insider Group

MARCH 29, 2023

Empathy Always Wins Image Source: TedCommunity on Twitter When Ted Lasso arrived from the States to take over English football team AFC Richmond, he was met with a whole lot of skepticism from the press, players, and even the people who hired him (if you’re a Lasso fan, you know they were secretly hoping he’d fail).

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Twitter followers) sees an average of only a hundred likes per Twitter post. Good customer service online (and in person) can even turn buyers into advocates that will champion your brand.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. The question remains: How does Denizen balance running a full-service creative agency and a hit YouTube channel?

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Tony Zambito

DECEMBER 12, 2020

Restaurants and services that once served the lunch crowds from office complexes are limited to takeout or have closed their doors for good. Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Making it okay to seek out mental health services.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? You can either create the closed captions yourself or let your social platform do the work for you—IGTV, Twitter, Facebook and YouTube all enable automatic closed captions now.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Contently

OCTOBER 12, 2018

It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. R arer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago. I'll tell you why.

Social Media 133

Social Media Work Management Marketing Management Media 133

Martech

FEBRUARY 6, 2024

The viral nature of TikTok makes the platform attractive to creators and brands alike, especially for the critical 18-55 demographic, said La Vecchia. A lot of the attention is going towards TikTok, and those eyeballs seem to be coming from X (formerly Twitter).” Many of the services provide a free trial.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 110

Navigate the Channel

JANUARY 17, 2024

In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. Snapchat is a unique social platform – one that is more fun and less formal – so let your Facebook, LinkedIn, Twitter followers know what they are missing out on.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 101

Social Media Features Media Curation 101

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Webbiquity

JULY 23, 2019

Explain Your Product or Service. Show your prospective customers how your products or services work. Start creating videos showcasing your product features, new additions, accessories, or different services you offer. 94% of marketers agree that video has helped increase user understanding of their services. Two videos!

Video Marketing 244

Video Marketing Business Work Management Marketing Management 244

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I That’s where Messina was inspired to repurpose it on Twitter.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

JUNE 22, 2021

According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services. Consumers are also sliding into business’ DMs with all of their questions and feedback, making Instagram a valuable piece of any brand’s customer service strategy. 36% of consumers follow brands on Twitter.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Webbiquity

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

Social Media 142

Social Media Media Marketing Management Allocation 142

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 108

Public Relations Stats Work Management PR 108

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Yet, despite inevitable customer service inquiries, the brand maintained a healthy 83% positive sentiment.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. After people convert as your email subscribers, send regular updates about your products or services to keep them engaged. You can also create viral articles or epic guides. But why stop there? 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly. The take-home message? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

NOVEMBER 21, 2023

Or there might be a new viral trend your competitors are all hopping on. Studying your competitors can also highlight weaknesses in your products, services, business model and other areas that could use innovation and improvement. Replacement competitors: These businesses offer alternatives to your products or services (e.g.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Hinge Marketing

OCTOBER 17, 2019

.” Both of these quotes are relevant to those of us in professional services. At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing. Download The Social Media Guide for Professional Services Firms. Examples of Negative Earned Media. But now what?

Work Management 48

Work Management Marketing Management Service Media 48

Sprout Social

MAY 24, 2022

Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. Direct mail, e-mail and toll-free calls are losing popularity among consumers as more and more gravitate to social messaging for customer service.

Social Media 131

Social Media Social Marketing Work Management Marketing Management 131

Martech Advisor

JANUARY 3, 2020

million followers on Twitter, and 2.4 With such massive outreach, YouTube marketing remains a priority for marketers wanting to promote their products and services. In this book, Derek shares some fascinating facts and theories about content that goes viral on social media. Tell us on LinkedIn , Twitter , or Facebook.

Social Media 135

Social Media Social Marketing Media Planning 135

Biznology

JULY 13, 2017

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Social media posts are a viral phenomenon. Relative performance. Influencers. Custom Pages.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Sprout Social

OCTOBER 16, 2023

Engaging, entertaining posts The Index shows 68% of consumers follow brands to stay informed about new products or services, but nearly half (45%) follow brands on social because they post enjoyable, entertaining content. Today, Dyson is still known for their viral hair dryer and straightener product lines.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. 91% of users watch videos on Instagram weekly.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors. .

Social Media 161

Social Media Media Viral Marketing Skype 161

Content Standard

NOVEMBER 14, 2016

Brands that ignore Twitter marketing for customer service are missing out on a chance to save their brands’ behinds—and sometimes, quite literally, those of their customers. Instead of waiting in line at the airport to speak to a customer service agent, I might earn better, faster, and even more compassionate results via Twitter.

Paper 40

Paper Twitter Marketing & Strategy Marketing Strategy 40

Optinmonster

MAY 27, 2020

Merchant & Brands: Businesses looking to promote their products and services. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Millennials prefer to stay up to date on current events and happenings via Twitter. Live streams.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130