Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. Voice search optimized content.

Trends 92

Trends Content Marketing Content Curation 92

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Biznology

MARCH 25, 2019

The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms. In this article, we’ll share the top five things every non-technical marketer needs to know about SEO. #1:

SEO 151

SEO Planning Lead Ranking Lead Scoring 151

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. You’ll likely discover several previously unknown competitors scaling the SERPs for your top keyword targets. What Is SEO Competitor Analysis?

Analysis 119

Analysis SEO SERP Domain 119

Kevin Indig

MAY 29, 2023

An article by Arda Capital outlines how Google might be able to cache 30-60% of queries. When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query. Before AI, Google was able to rearrange snippets and sometimes SERP features.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. Liberally repeating the same words and phrases used to work well with Google’s SERP (or Search Engine Results Pages) algorithm. Feed a child” and “Smell good. SOCIAL MEDIA.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

SocialPilot

FEBRUARY 19, 2024

Tools like SocialPilot take this one step ahead and let you craft articles and captions for your social media posts, scripts for YouTube videos, email newsletter and more with its AI assistant. You cannot create content in masses to manipulate search engine rankings and expect Google to reward high ranks in the SERPs.

Generation 97

Generation Psychographics Content User-Generated Content 97

Velocity Partners

MARCH 13, 2024

Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Actually, our CEO Stan recently wrote an article on the B2B SEO malaise , and SGE is just a part of it. In B2B, there are other search engines: think Capterra and G2m YouTube, the AWS marketplace, forums and even Reddit.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? These changes reduce bounce rates and increase page rank on Google SERPs. Google Trends.

Statistics 98

Statistics Google Click Rate Adwords 98

SmartBug Media

MARCH 19, 2021

Whether you are completely new to the world of inbound marketing or have been practicing this methodology for years, these resources will help you stay up to date on all the latest trends. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Optinmonster

MAY 16, 2023

Link Building (Backlinks) Link building is the essence of off-page SEO and is the most important off-page SEO technique for any website aiming to rank higher on the search engine results pages (SERPs). It involves collaborating with other website owners or bloggers to contribute valuable articles or posts relevant to their audience.

SEO 75

SEO Lead Ranking Lead Scoring Link Building 75

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

SmartBug Media

JULY 16, 2021

video marketing trends. A quick example: If your video platform doesn’t automatically transcribe, you can leverage the power of YouTube’s free captioning feature through the following steps: Upload your video to YouTube. Open the YouTube video. Source: brid.tv Select “Open Transcript” under the ellipsis menu.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

seo.co

FEBRUARY 15, 2022

Unfortunately, clickbait is synonymous with unethical marketing thanks to the intentional disconnect between headline and article. Their editors didn’t intentionally create gimmicky articles—instead, they used a straightforward mathematically testing process to figure out which type of headlines worked best for their shared material.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Marketers should also look through their content database to figure out the trends that are being followed by their leads and customers.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. Here’s the outline of the whole article so you can quickly jump to any section whenever you want.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). This will win you big points in the SERPs, as Google freshness update rewards timely content. Guest post.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Buffer

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. In-app look at some of TikTok’s SEO features Why is TikTok SEO worth investing in?

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. 9 SEO Trends You Can't Ignore in 2020. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. Get A Free Consultation.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

seo.co

JUNE 13, 2021

When it comes to driving traffic, Google offers a highly valuable tool known as Google Trends. What Is Google Trends? & Google Trends, started in 2012 , is one of the most powerful tools as it bears the knowledge of frequently changing search trends. What Makes Google Trend Popular For Driving Traffic?

Paid Content 111

Paid Content Trends Traffic Google 111

Directive Agency

SEPTEMBER 3, 2019

This helps your site find residency on more search engine results pages ( SERPs ). One example of a piece that has ranked substantially well in the SERP is an article we recommended a client of ours compose around construction-bidding websites. Content marketing trends. Top YouTube vloggers.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Here are the trends you should keep an eye on this year. What’s causing this trend? billion in 2024.

Display 52

Display Advertisements Advertising Trends 52

Single Grain

MAY 10, 2023

That’s why we’ve assembled some of the most prominent enterprise SEO trends we’ve noticed for this year. So, if you’re looking to stay ahead of the curve and drive growth for your enterprise, read on to discover the SEO trends that matter most this year and beyond. Use descriptive alt tags that accurately describe the image.

Trends 52

Trends SEO Marketing AI Lead Ranking 52

Directive Agency

DECEMBER 13, 2018

Keyword targeting within your meta tags, H1 headings, and content is essential to rank for a specific keyword on the search engine result pages (SERP) and drive organic traffic to your site. To get started, choose previous articles that have shown to bring in traffic before. Read SEO Articles. Let’s get moving!

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

B2B Marketing Insights - WE

APRIL 24, 2018

Adding Google Analytics to your website is as easy as embedding a YouTube video. Being at the top of a Google SERP (search engine results page) should be a marketing priority. Getting to the top of a Google SERP requires strategy and search engine optimization (SEO). Get a grip on search marketing (SEO).

Planning 40

Planning Marketing Analytics Tools Buyer Personas Lead Ranking 40

Trade Press Services

OCTOBER 23, 2023

Amid waves of ever-evolving trends, some marketing professionals still have reservations about whether committing time, budget and other resources to B2B video marketing is a worthwhile investment. Based on today’s data-driven insights and statistics, here are the trends that are influencing best practices in video marketing: 1.

Statistics 52

Statistics Video Marketing B2B Marketing Trends 52

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Marketing Insider Group

FEBRUARY 9, 2021

SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. The higher your rankings are on SERPs, the more traffic and leads you’ll get. Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs. Where do they spend time online?

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

seo.co

MAY 5, 2022

Others feel like researching a product they saw in an ad or in an article before making a purchase. And now it all comes back to SEO again: Whether that searcher becomes your actual customer or not depends on how positive and encouraging your branded SERPs look. They signal your most popular branded searching trends.

Keywords 145

Keywords Brand Identity Branding SERP 145

Single Grain

JUNE 26, 2020

Take Advantage of YouTube SEO. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing?

Traffic 145

Traffic Paid Content SEO Organization 145

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Gitnux) YouTube mobile video consumption grows by 100% every year.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Moz

OCTOBER 21, 2019

Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. For many of the clients I've worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the same questions: How important are these SERP features?

SERP 10

SERP Trigger Marketing Keywords FAQ 10

Scoop.it

JULY 28, 2022

This article will examine some tips and strategies on how to balance out SEO with content. Also, check the monthly search volume for selected keywords and consider SERP features while choosing keywords. Use technical SEO to make an article rank without readers noticing. Why do you need to balance your SEO?

SEO 107

SEO Lead Ranking Lead Scoring Content 107

Single Grain

FEBRUARY 15, 2022

We easily found five articles from each blog that were perfect for a refresh according to their Content Decay report. It’s recommended that you update your best-performing (often evergreen) articles at least once a year to keep them fresh and relevant – for both readers and the Google bots. What is “content decay”?

Traffic 98

Traffic Organization CTR Cold Calling 98

Single Grain

FEBRUARY 19, 2020

In the past few years, a lot of theories have emerged about the forthcoming shifts in SEO strategy, so we've summed up the most talked about topics in this article. ” Now, only the highest-quality content will get the top ranking in Google's SERPs. Google’s position is that it can’t be optimized for. Mobile accounts for 52.6%

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Marketing Insider Group

SEPTEMBER 27, 2021

Your YouTube channel? For example, OptinMonster reports that articles with videos get 94% more views than those that are text-only and video content is 50 times more likely to drive organic search traffic than plain text. But it also means you have to keep up with trends, algorithm changes, and best practices. Actually, right!

Top of Funnel 349

Top of Funnel Marketing & Strategy Content Lead Scoring 349

Hubspot

JUNE 4, 2013

But due to all this talk about linking, I’m afraid we’re losing sight of a newer, potentially more significant SEO trend that’s become quite clear in the aftermath of Penguin 2.0. I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28