Exo B2B

JANUARY 30, 2024

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

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Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Valasys

JANUARY 19, 2024

The emergence of chatbots in digital marketing has marked a revolutionary shift. It has heralded a novel area of conversational marketing. This article delves into this fascinating junction of technology and human interaction. The most notable limitation is in resource management.

Marketing AI 40

Marketing AI Conversion Resource Management Planning 40

Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. They personally match all of their candidates and specialize in recruiting for revenue generating roles, such as sales, marketing, customer success, and business development. At HR Whiplash!, Watch here 6.

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Youtube Advertising Channels Work Management Marketing Management 100

ClearVoice

MARCH 22, 2023

Here are the five top reasons companies choose freelancers over in-house marketing teams: 1. Reputable platforms like ClearVoice have a diverse pool of content experts for different roles, such as: Content strategists Copy editors Graphic designers SEO specialists Photographers Copywriters Animators Technical writers 2.

Enterprise Management 72

Enterprise Management Work Management Marketing Management Resource Management 72

seo.co

MAY 16, 2022

This process helps you come up with more content ideas that will attract more traffic , convert browsers into customers, and offer more value to your site audience. The process involves finding missing pieces of content that align with what your audience wants to see. Blog articles. Content Gap Analysis Overview. Landing pages.

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Analysis Top of Funnel SEO Work Management 110

Vidyard

SEPTEMBER 27, 2022

In this article, I’ll define the function of sales enablement—what we do and why we do it—and how to help your sellers succeed. Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Curating Resources 1.2 Curate Sales Enablement Tools and Resources (Instead of Collecting) 2.2

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Top of Funnel Practices Curation Best Practices 109

B2BMarketing.net

JUNE 10, 2024

This was especially so when it comes to internal change management. So it was with particular interest that I recently read a NYTimes article, “ We Have a Creativity Problem” that provides a likely explanation. It very much comes down to human nature. However, the emerging science of “implicit bias.”

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Work Management Creativity Marketing Management Training 52

6sense

DECEMBER 16, 2021

Increasing revenue team impact and efficiency ( according to McKinsey , personalization can reduce acquisition costs by up to 50% and boost marketing-spend efficiency by up to 30%). Inbound Visits Based on Keyword Search: Show them a page of curated content that links to keyword-relevant blog posts, videos, ebooks and other resources.

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Top of Funnel Marketing Websites Personalization Resource Management 62

ClearVoice

AUGUST 25, 2020

We spoke with marketing professionals and human resources managers who make hiring decisions to understand better what matters in a teamlance. It also paves the runway for a mutual-respect relationship , which is a non-negotiable for Nerissa Zhang , marketing guru and the CEO of The Bright App.

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Resource Management Work Management Deliverability Marketing Management 106

ClearVoice

AUGUST 31, 2020

However, while technology allows you to connect with your targeted market, it is also possible for technology to create a rift between your clientele and your business. In a way, transactions may become just that — system enabled delivery of a product or service that lacks the human element. An example of humanized corporate marketing.

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Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Allocadia

APRIL 23, 2019

Chief Executive asked us what CEOs should expect from their Marketing leadership as we head into the new year. To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. A marketing back office renaissance. This is only a short article summary.

Resource Management 40

Resource Management Enterprise Management CMO Gartner 40

Navigate the Channel

JULY 12, 2023

In a Harvard Business Review article, right before the pandemic unleashed workforce upheaval, the director of the Center for Analytics and Behavioral Research (CABER) at leadership consulting firm DDI wrote that 66% of Gen X leaders had received only one promotion or none in the previous five years. Then the pandemic happened. We have ideas.

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Resource Management Work Management FAQ Lead Scoring 65

The Lead Agency

OCTOBER 23, 2017

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever. How to connect your marketing and sales data. UTM parameters.

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Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

InsightSquared

JULY 14, 2020

This is a systemic issue, but one that can be righted. Time and resource management is key to accurate forecasting. Forecasting is a data-driven activity, so the more insight you have into the sales process, the better you can leverage that data. Unfortunately, forecasting inaccuracy is a tale as old as time.

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Forecasting Allocation Validation Resource Management 156

Allocadia

JANUARY 25, 2018

Chief Executive asked us what CEOs should expect from their Marketing leadership as we head into the new year. To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. A marketing back office renaissance. This is only a short article summary.

Resource Management 40

Resource Management Enterprise Management CMO Gartner 40

Apollo

JUNE 4, 2019

Strong go-to market strategy demands an honest assessment of the business and the key objectives set by leadership to ensure you are in alignment. You may find building prospecting development strategy is not an effective use of your resources in your current state during this exercise which will save you months of work.

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Ideal Customer Profiles Resource Management Work Management Advertising Benchmark 45

Thinkers360

FEBRUARY 23, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Next, understand their competition and resources. CB: First, Understand their need and goals.

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B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

PureB2B

MAY 30, 2022

There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. We’ve written this article to help you gain clarity into ensuring your B2B data usage is GDPR compliant. You need to comply with both of the regulations in your B2B sales and marketing.

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PureB2B

MAY 30, 2022

There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. We’ve written this article to help you gain clarity into ensuring your B2B data usage is GDPR compliant. You need to comply with both of the regulations in your B2B sales and marketing.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

TrustRadius Marketing

OCTOBER 30, 2018

If your business is growing, you are most likely doing something right when it comes to marketing. You have your marketing automation and weekly blog posts down, your social media posts are all duly scheduled, and your PPC ads are set in place. It is time to take your digital marketing to the next level. Neil Patel.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 53

TrustRadius Marketing

OCTOBER 30, 2018

If your business is growing, you are most likely doing something right when it comes to marketing. You have your marketing automation and weekly blog posts down, your social media posts are all duly scheduled, and your PPC ads are set in place. It is time to take your digital marketing to the next level. Neil Patel.

Marketing Automation Services 53

Marketing Automation Services Enterprise Management Work Management Marketing Management 53

Heinz Marketing

JULY 28, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Recognized in the Puget Sound Business Journal’s annual ranking for Washington’s best workplaces, Heinz Marketing proudly makes the 2021 list. . As an employee, here are a few of my favorite ways my team at Heinz Marketing makes working together and apart enjoyable. .

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Work Management Lead Ranking Peer-to-peer Best Practices 60

The Effective Marketer

JULY 26, 2011

A recent article on LifeHacker talks about tips to get faster email responses. Those are good, but I’d like to expand a bit on them and also put it in the perspective of a marketing manager. Five Email Productivity Tips for Marketing Managers. Five Email Productivity Tips for Marketing Managers.

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Email Marketing Product Tips Resource Management 100

FunnelEnvy

APRIL 15, 2021

You might have heard before that marketing and sales can sometimes experience the business version of a sibling rivalry, but it’s not quite what you think. Within business-to-business (B2B) organizations, marketing’s focus is on generating leads, while sales focuses on getting those leads to close. Their business demographic.

B2B Sales 52

B2B Sales Enterprise Management Top of Funnel Work Management 52

DivvyHQ

SEPTEMBER 19, 2023

As a content manager, how do you deal with this situation? Jenna Bunnell, Senior Manager of Content Marketing at Dialpad, is talking team culture in our latest article. You have a team member that is underperforming.

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Work Management Content Content Marketing Conversion 86

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. Is it Marketers?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

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Marketing Management Acquisitions Social Media Marketing Automation Services 120

Content Standard

SEPTEMBER 27, 2016

I remember being challenged by my company to show ROI on individual articles we created for our content marketing program. They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. Don’t let it happen to you.

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Marketing Automation Services Marketing Automation Work Management Automation 40

Hinge Marketing

JULY 9, 2014

What is marketing automation, and what can it do for your firm? You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Marketing automation has been there all along. Marketing Programs. Campaign Management.

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Marketing Automation Services Work Management Marketing Automation Marketing Management 48

Belkins

SEPTEMBER 13, 2019

The price of badly calculated intrusion into your prospect’s routine is too much to handle, so telemarketing stepped back long ago, making way for account-based marketing and account-based sales development. To introduce your team to a new system, you must create that system first. Create a framework. Know when to start.

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Sales Qualified Leads Resource Management Burn Rate Ideal Customer Profiles 40

Content Marketing Institute

FEBRUARY 19, 2018

I mentioned seeing a job posting online for the marketing department and wondered if the team was expanding. As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands.

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Personalization Brand Identity Branding Paid Search Agency 109

ClearVoice

APRIL 11, 2019

Personas are marketing code for “knowing your audience.” Marketers who use buyer personas and map content to the buyer’s journey enjoy 73% higher conversions compared to companies not pursuing this approach. .” Personas are marketing code for “knowing your audience.” Marketing Automation.

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Buyer Personas Template Enterprise Management Work Management 75

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

ClearVoice

MAY 27, 2020

What does teamlancing mean for marketers? At ClearVoice, we developed our platform to anticipate this future of freelancing for content creators and marketers. Each freelance team also has the capability to self-manage through its own network and collaboration. Sound familiar, dear marketers?

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Enterprise Management Work Management Resource Management Marketing Management 135

Aberdeen

SEPTEMBER 9, 2019

Around the same time, Fortune found that the top markets for job opportunities were concentrated in tech, healthcare, and biotech centers close to top universities including Boston, San Jose, San Francisco, Pittsburgh, Washington DC, Raleigh, Seattle, Hartford, Denver, Baltimore, and New York City. Data Tells Stories. Back to Business.

Resource Management 40

Resource Management Training Work Management Paid Search Agency 40

Sprout Social

DECEMBER 29, 2022

Is it ways you could automate processes? If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. It’s time to invest in project management software to help you plan, coordinate and execute your team’s work at a higher level. monday.com.

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Enterprise Management Work Management Budget Programs Marketing Management 97

CoSchedule

FEBRUARY 28, 2023

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. Marketing project management software. Without a reliable system, work will fall into chaos. On average, 11.4

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Enterprise Management Digital Asset Management Work Management Marketing Management 62