Martech

DECEMBER 22, 2021

“If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right?” There are a lot more insights that marketers need, especially with the release of Mail Privacy Protection that was in iOS 15 that came out in September.”

Email Marketing 134

Email Marketing Ethics Privacy Protection Deliverability 134

Heinz Marketing

JUNE 27, 2022

According to an article from 9to5mac.com by Filipe Espósito , “ While the number of users opting to let apps track them was low at first, new research from Adjust shows that some people have been changing their mind about this option. Apple Mail Privacy Protection.

Privacy 96

Privacy Privacy Protection Opt-out Opt-in 96

Convert

APRIL 21, 2021

In this article, we take a look at these distinct provisions of the Virginia Act and compare them to the CCPA (as amended by the CPRA) and the GDPR. It is not too early to start CDPA compliance efforts as more states, such as New York and Washington, begin to enact consumer privacy protection laws. Key Provisions. Virginia CDPA.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

DAGMAR Marketing

NOVEMBER 20, 2023

This article is just one of Dagmar Marketing’s growing library of GA4 help docs. Here is an example of what you’ll see in GA4 if your data has been thresholded: Data Thresholding Benefits Over the past several years, the digital world has received growing pressure to maintain and protect user privacy on the web.

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Martech

MARCH 16, 2023

Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility and reputation.

Work Management 90

Work Management Marketing Management Privacy Marketing Analytics Tools 90

Litmus

MARCH 10, 2022

This article was originally published in Total Retail on February 24, 2022. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Privacy trends impacting email performance and analytics.

Email Marketing 78

Email Marketing Trends Privacy Protection Multi-Channel 78

Martech

JANUARY 27, 2023

As never before, marketers need to be alert to consumer sensitivity about data and privacy issues — and need to recognize that trust is supremely important when consumers decide which brands they want to engage with. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. Common privacy law provisions. Other laws.

Advertising Agencies 132

Advertising Agencies Privacy Paid Search Agency Privacy Protection 132

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Get articles about marketing selected just for you, in your inbox Sign up now What are the marketing challenges — and solutions — for digital engagement ?

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Link to relevant articles that prompt clicks 3. Or, you might just want to stop looking at them altogether. Make polls 6.

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

Martech

MAY 11, 2023

Meanwhile, technology continues to evolve at a pace with which the glacial legal system simply cannot keep up ( this article about GDPR compliance and AI tools like ChatGPT helps paint a picture of the challenges ahead).

Paid Search Agency 96

Paid Search Agency Privacy Work Management Marketing Proposals 96

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Surround yourself with articles and information that comes from new perspectives. Related: How testing can give your email marketing a conversions boost.

Open Rate 126

Open Rate Email Marketing Planning Click Rate 126

Sprout Social

FEBRUARY 26, 2024

Chewy: Melting pet parents’ hearts For help crafting this article, we turned to Sprout Social’s community, The Arboretum , to learn which brands inspired other social pros. Engaging with posts and comments in a way that feels genuine and authentic. Infusing competitive advantages into their responses.

Enterprise Management 65

Enterprise Management Brand Identity Branding Work Management 65

Navigate the Channel

JANUARY 3, 2024

The “best level” of personalization which adds value without being perceived by the individual as “creepy” and as an attempt to manipulate has yet to be identified,” according to a research article for Digital Business journal. “On RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Sprout Social

AUGUST 21, 2023

In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Hubspot

AUGUST 9, 2017

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield. EU General Data Protection Regulation (effective May 2018). Children's Online Privacy Protection Rule.

Privacy Policies 78

Privacy Policies Privacy Privacy Protection Marketing Management 78

Vision6

AUGUST 23, 2021

Vanity metrics like email opens may not be the best to focus on, particularly with Apple Mail’s recent updates to privacy protection. There are plenty of metrics that you should be tracking, and your primary ones should align with your business goals.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Adobe Experience Cloud Blog

APRIL 20, 2020

In this article, we will look at how AI is used in website creation in general. Smart tools such as Mozilla’s Enhanced Privacy Protection are leading the web development community to more transparent, GDPR compliant website tracking. But is AI web design down and out? . How AI Website Building Work.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Convert

APRIL 26, 2022

privacy and confidentiality, with respect to the processing of personal data in the electronic communication sector”. For example, Convert posted a public roadmap , where we clearly state which actions were taken to become GDPR compliant (per each article required). ePrivacy (Cookie Law) (2002) Ensures ??”privacy

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Outreach

AUGUST 13, 2019

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers. The CCPA is the first of the privacy protection tidal wave in the U.S.

Privacy 61

Privacy Guidelines Privacy Protection Business 61

Litmus

JULY 28, 2021

Encourage scrolling : If you’re sending a newsletter, highlight a featured article (or two). Speaking of open rates, you may not be able to rely on that as a success metric anymore after Apple’s Mail Privacy Protection launches (as early as September 2021). A/B test to increase performance.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Circle Studio

MAY 31, 2018

In this article, we will provide a summary of GDPR and give you several options to consider to help your US-based firm move towards GDPR compliance, based on its involvement with the EU. While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S. in the future.

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Hubspot

MARCH 28, 2018

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google.

Facebook 68

Facebook Privacy Protection Product Paid Search Agency 68

Outreach

AUGUST 13, 2019

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers. The CCPA is the first of the privacy protection tidal wave in the U.S.

Privacy 40

Privacy Guidelines Privacy Protection Business 40

Convert

SEPTEMBER 15, 2021

To achieve compliance with these privacy laws, be prepared to spend lots of time reviewing them and consulting legal experts. Most consumers will be proactively protecting their personal data. We will see better privacy protection tools (the same way we now have privacy-invading tools). Let’s see what they are.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Magisto

JANUARY 13, 2020

It stands for Children’s Online Privacy Protection Act, and since the enforcement of YouTube’s settlement with FTC (Federal Trade Commission), it’s going to have a significant effect on video content and creators. Over the past month or so, marketers and creators were introduced to a new and strange buzzword (acronym, actually): COPPA.

Video Marketing 52

Video Marketing Youtube Privacy Protection Privacy 52

Contently

APRIL 14, 2021

But from a privacy perspective, Google’s move may provide consumers with greater control over their data. This will move the needle [toward better data privacy protection],” Antonipillai said. Think of articles, videos, and infographics that either appeal to audience interests or address their problems.

Paid Content 149

Paid Content Marketing AI Lead Ranking Paid Search Agency 149

Adobe Experience Cloud Blog

MAY 7, 2021

Privacy protection and anonymity are the two main reasons for this step. In short, avoid falling into clickbait conventions, articles, or any other form of content. For years, marketers have been using cookies for efficiency and productivity. Conclusion.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174

Zoominfo

MAY 10, 2022

While data privacy protection has been around for several decades — the EU’s Data Protection Directive was enacted in 1995 — every wave of new laws requires companies to refine their practices. Privacy laws are designed to restrict how data is captured and stored, particularly personal data.

Privacy 100

Privacy Personalization Zoominfo Privacy Protection 100

Martech

MAY 31, 2022

That’s a failure, too, because opens have always been an unreliable measure, and Apple’s Mail Privacy Protection further muddies the waters. You might also rely too much on open rates to measure engagement.

Buying Cycle 91

Buying Cycle Privacy Protection Click Rate Act-On 91

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. This article was originally published on April 21, 2016. It was most recently updated on October 11, 2023.

Design 115

Design SEM Class Mobile Marketing 115

Aberdeen

OCTOBER 17, 2019

The General Data Protection Regulation ( GDPR ) is changing how enterprise outbound sales is executed, one fine at a time. What is the cost of not investing in data pertaining to your outbound approach? The Mistakes You’re Making — and How to Fix Them: Mistake #1: Not Setting Apart from Spam.

Sales Management 40

Sales Management Top of Funnel Intent Data Opt-out 40

Convert

JULY 12, 2022

A pattern appears to be emerging in how state legislatures approach broad privacy protection laws, as illustrated in the table above. In a recent article , we outlined how the Austrian Data Protection Authority made the use of Google Analytics illegal. Reading Privacy Articles. Operative date. 1 July 2023.

Privacy 52

Privacy Privacy Policies CPA Cost per Acquisition 52

Adobe Experience Cloud Blog

MAY 7, 2021

Privacy protection and anonymity are the two main reasons for this step. In short, avoid falling into clickbait conventions, articles, or any other form of content. For years, marketers have been using cookies for efficiency and productivity. Conclusion.

Paid Search Agency 69

Paid Search Agency Advertising Agencies Planning Marketing Management 69

Martech

MARCH 9, 2023

In this article, I’ll tackle three ways data misuse can harm our marketing efforts and how a holistic testing methodology can help glean better insights. The wrong data sets can be just as damaging to your marketing program as having none. Marketers panicked at the thought of losing open rates.

Open Rate 108

Open Rate Click Rate Paid Search Agency Privacy Protection 108

Litmus

SEPTEMBER 21, 2021

We’ve been talking a lot about the importance of preference centers , especially with Apple’s Mail Privacy Protection and the death of the third-party cookie in 2023. We’ve missed rounding up the latest design articles and thoughts on the industry and sharing them with you. Subject line : Meet us in the margin.

Privacy Protection 77

Privacy Protection Email Marketing Copywriting Design 77

Martech

MAY 18, 2022

However, the data may be stored in a geographic location that doesn’t have adequate privacy protection to the EU. This article was written by Maciej Zawadzinski, CEO, Piwik PRO. A Google guide implies data is transferred to the closest Google Analytics server hub. The post GA4 isn’t all it’s cracked up to be.

Marketing Analytics Tools 82

Marketing Analytics Tools Privacy Privacy Protection Paid Search Agency 82

Convert

MARCH 7, 2023

Google Analytics data is sent to the nearest server center, but may be kept in a country with inadequate privacy protections for EU citizens. Plenty of articles online explain how to locate and modify PII before GA4 receives it. Option 1: Google Consent Mode This article describes Google Consent Mode in detail.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52