Marketing Insider Group

MARCH 8, 2011

Recently I saw that one of my Twitter friends Rachel Macik ( @RachelMacik ) scored a huge win for her company Atos Origin with this article coverage in the highly-coveted CIO.com media property: “ Killing Email Softly – How One Company Is Planning Its Demise.&#. Since then, Kristin has moved to covering social media and Web 2.0

Press 100

Press Social Media PR Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Turn Gmail Into Your Personal Nerve Center. With its gobs of storage, speed and tremendous search/tagging capabilities , you can transform it into a personal nerve center thats available from any computer or mobile device. How to turn Gmail into a massive personal database (Gmail + the Google Toolbar).

Paid Content 100

Paid Content Personalization RSS Work Management 100

Anything Goes Marketing

MAY 26, 2007

Email Newsletter 2.0 In the "new world" of web 2.0, You allow people to comment on your newsletter articles. In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! How do you do this?

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Marketing Insider Group

NOVEMBER 11, 2010

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. Click here to cancel reply. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. The original article is here: Information Overload - Problem or Opportunity? "We If you need to learn about recent developments in a field or find out something - ask the right person! Remember personal info?

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Buzz Marketing for Technology

JUNE 28, 2008

Intranet 2.0. ON A PERSONAL NOTE: Many thanks to those sending notes of concern regarding the water situation in Vancouver (see Vancouverites boil water for 5th day as rain continues ). Print Article. -->. Weblogs that reference this article: big dicks little chicks. Receive comment notifications for this article.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Anything Goes Marketing

DECEMBER 21, 2008

Post links from your email newsletter articles on Twitter. Instead of including one twit that says: "Check out the latest newsletter" and links back to your main newsletter page, consider seeding individual articles on Twitter over a period of time (say a week). You can use a tool like Brightkit to pre-schedule your twits in advance.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Smashmouth Marketing

JUNE 30, 2009

He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. Or to see the shift from "Web 2.0" It is debatable whether a blogger should build some level of personal brand with off-topic content. What can Obama teach us b2b marketers? to "Social Media" overnight.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Marketing Insider Group

JULY 1, 2010

Social Media Tips for Marketers The highlight of this article is the section on “The Art of Conversation” from Jason Falls, who shares essential tips for everyone that is looking to participate in social media. It includes an excellent overview of how to maximize your Twitter searches to identify prospects.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

AUGUST 26, 2010

Social Media Tips for Marketers The highlight of this article is the section on “The Art of Conversation” from Jason Falls, who shares essential tips for everyone that is looking to participate in social media. It includes an excellent overview of how to maximize your Twitter searches to identify prospects.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Sometimes, inbound demand generation isn’t enough to fill our funnels. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 7, 2010

Two timely articles I saw yesterday helped me to crystallize these thoughts. I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. But what does that mean…?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

OCTOBER 26, 2010

Two recent articles on Harvard Business Review offer some great advice. The second article that inspired me was &# How Forethought (Not Intuition) Separates the Good from the Great &# by Jeff Stibel, CEO of Dun & Bradstreet Credibility Corp. And then there are truly strategic plans that will move our organizations forward.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Wondering Out Loud

APRIL 5, 2010

Among other items – not generated by the organization – were blog posts (some +, some -), articles, and comments. In the world of Web 2.0, Tags: Communications Marketing Social Media Caveat Emptor Google Internet Twitter Web 2.0 Problem is, the writer offered no evidence to prove his contention.

Social Media 40

Social Media Web 2.0 Wikipedia Media 40

B2B Marketing Traction

NOVEMBER 18, 2015

The founder’s thought was that one’s Pinterest board would suggest a person’s interests and personality ( see the article here ). Just as a person can get across their interests, beliefs, and activities on Instagram, so too can a business. Are Instagram and Pinterest intended for marketing and selling?

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

Buzz Marketing for Technology

JUNE 27, 2008

Tags allow personal labeling, which is easier to remember Joan Vinall-Cox Slide 8: Del.icio.us Tags for my purposes Joan Vinall-Cox Slide 11: My Tags â?¢ Some sites - one tag â?¢ Others - multiple tags â? Others - multiple tags â?¢ Create your own personal magazine or newspaper â?¢ Featured. |.

Wiki 100

Wiki RSS DMCA Privacy Policies 100

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Buzz Marketing for Technology

OCTOBER 14, 2008

This week we're exploring various strategies for using a blog to support personal and formal learning as part of the Work Literacy course's focus on blogging.  You can also include activities such as having learners: Read a brief article or blog post and respond with their own thoughts. URL: Remember personal info?

Wiki 100

Wiki Web 2.0 Blogger Tagging 100

Marketing Insider Group

OCTOBER 28, 2010

Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t. And while we all try to avoid these topics, the best way to deal with them is straight on. The best approach to dealing with uncertainty is to be prepared and to have a plan.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

JUNE 3, 2010

The simplest way for B2B content marketers to get found by the right prospects and convert qualified web visitors into leads is via Blogging (IMHO). I recently wrote a blog article that may interest you and your readers on the Value of B2B Blogging: [link] Glad I found your blog. Great stuff here.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. Tags: lead generation user-generated content Web 2.0.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

One article that has generated particular attention is Nicholas Carrs "Is Google Making Us Stupid?" Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. about the transformation of government by Web 2.0/Enterprise Enterprise 2.0.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

DECEMBER 16, 2010

According to Mallary, &# social media needs to be — and is already — a shared responsibility&# and she quotes Jennifer Preston as saying “Social media can’t belong to one person; it needs to be part of everyone’s job. I honestly think it won’t work if you just have one person doing the job. We have to teach them how to fish!

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

According to Mallary, &# social media needs to be — and is already — a shared responsibility&# and she quotes Jennifer Preston as saying “Social media can’t belong to one person; it needs to be part of everyone’s job. I honestly think it won’t work if you just have one person doing the job. We have to teach them how to fish!

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 9, 2010

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. The reason: because putting social messaging into the proper context is important. It is so much bigger. Related Posts: Why Do You Tweet?

Social Media 100

Social Media Brand Identity Branding Media 100

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Anything Goes Marketing

DECEMBER 3, 2006

Well if you're into online marketing and you're down with web 2.0. you know that producing new content that is engaging and entertaining is critical to generating increased web traffic and conversions. If you're doing a real podcast in which you have an RSS feed, new content increases your web traffic.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Buzz Marketing for Technology

JUNE 23, 2008

The final tip is to use a link-trapping service for compiling articles you want to review later. Each of these services saves bookmarked articles into reading lists. First, it keeps a running archive of all the articles you have read. URL: Remember personal info? You can go through these and star items for later.

Tips 100

Tips RSS Screencast Mobile Advertising 100

Marketing Insider Group

DECEMBER 9, 2010

I scan articles and quickly share them. For me, the objective is mainly leadership, personal branding but with an eye toward corporate brand advocacy: I strive to be a positive voice for my personal and employer brand. I hope this post helps, even just one person, to wade in to the conversation, to connect and even to share.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). You should even consider creating a blog and reposting your newsletter articles on it. send should be based on a person's interest and the stage of the demand waterfall that they are in.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? But regardless of the type of meeting you will have, my personal experience is that you need at least the following: An agenda : prepared and distributed prior to the meeting. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Effectiveness Marketing Management 100