Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Webbiquity

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. Connect : That friend who’s always asking their network what show they should watch, or reminiscing about “that one time at band camp”?

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags on Twitter.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Valasys

JANUARY 5, 2024

Social media platforms like Twitter have become prevalent and essential for communication and marketing in the digital age. With its 280-character tweets, Twitter provides a unique platform for individuals and businesses to establish a robust online presence.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Also, make sure you use Google Trends alongside other marketing tools. Image Source 2.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

Webbiquity

APRIL 13, 2021

It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms. Similarly, Clubhouse is breaking all the established “rules” of social networks. It may not matter.

Spyware 300

Spyware Lead Scoring Lead Ranking Twitter 300

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. Why Twitter is a Good Start for Socializing Executives.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Marketing Insider Group

AUGUST 28, 2015

What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? 5 Things You Need To Be Successful With Twitter. 5 Things You Need To Be Successful With Twitter.

Twitter 100

Twitter Ad brokers Differentiation Network Marketing 100

Webbiquity

MARCH 23, 2010

There’s no doubt that Twitter is a phenomenon. It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. How can you optimize your organization’s use of Twitter? Twitter Tips & Tactics. The Twitter Guide Book by Mashable. ?????

Twitter 100

Twitter Best Practices Digg PR 100

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy?

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Jul 15th, 2022. In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter. For example, rather than posting in #marketing, #socialmedia, etc., Follow up on in-person networking opportunities.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. Twitter : Known for its preference for brief, impactful content paired with timely and relevant hashtags, Twitter is ideal for real-time engagement and news sharing. However, various SEO pitfalls can hinder these outcomes.

Social Media 98

Social Media SEO Optimization Media 98

B2B Marketing Traction

NOVEMBER 8, 2013

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. Broadcasting messages on Twitter is free. One social network seemed to become better after its IPO. I like using Twitter.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. Ann Handley.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” The News Feed made Facebook an actual social network. Twitter took off at SXSW in 2007 as literally just a feed of updates.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

The Point

OCTOBER 7, 2014

Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Marketing Insider Group

FEBRUARY 10, 2014

Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement. But I don’t think it;s time to stick a fork in Twitter yet. Twitter Announced Their First Quarter Earnings. Twitter reported $0.02

Twitter 100

Twitter Blogger Linkedin Network Marketing 100

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Social networking. Social shopping networks.

Social Media 145

Social Media Social Marketing Media Curation 145

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. followers) X/Twitter: @simoahava ( 24.7K followers) X/Twitter: @simoahava ( 24.7K LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 109

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 109

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years.

Twitter 101

Twitter Traffic Ad Building Tips 101

Sprout Social

OCTOBER 12, 2016

To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers. The more data you can pull, the better.

Twitter 97

Twitter Effectiveness Demographics Stats 97

Biznology

JANUARY 8, 2013

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Twitter is funny.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Sprout Social

APRIL 21, 2021

Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that quote to heart. Facebook is experimenting with audio features, Twitter launched Spaces last December, and even Reddit is pursuing its own Clubhouse clones. No wonder why other social networks are eager to jump on this new feature.

Social Networks 136

Social Networks Best Practices Network Marketing Case Studies 136

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Defining your target audience sounds simple, but can be a challenge for marketers. Who uses each network? Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? How to create a content marketing strategy.

Social Media 126

Social Media Media Viral Marketing Demographics 126

Oktopost

FEBRUARY 24, 2022

In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). How to Do Social Selling on Twitter. Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Biznology

AUGUST 31, 2012

I read an article today that sums up so much of what passes for social media marketing. In that article, Patricio Robles wondered if your Twitter followers are silent or fake. It’s a well-sourced article that links to several studies and articles and well worth the read. (Go Image via CrunchBase.

Twitter 80

Twitter Ethics Broadcasting Social Media 80

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

PathFactory

FEBRUARY 21, 2019

B2B Marketing Exchange 2019 is just around the corner and the PathFactory team is counting down the days. With its stacked lineup of presenters, not to mention ample opportunities to network and let loose (fireworks?!), You can follow the hashtag ( #B2BMX ), or more specifically, these 7 Twitter handles for top tier coverage.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40

Sprout Social

APRIL 16, 2024

In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online. For example, if a marketer at Sprout Coffee Co.

Keywords 99

Keywords Template Analysis Barriers 99

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. These features allow you to keep Twitter a safe place for your brand and community.

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Inbound messages.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123