Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Scoop.it

MARCH 18, 2021

In Scoop.it, this is best done with tags. Let’s take the example of a marketing software company. For them, broad categories might be content marketing, social media, project management, and email marketing. Tag your content. Tagging allows you to make your content searchable and easy to navigate.

Process 53

Process Optimization Curation RSS 53

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Adobe Experience Cloud Blog

MAY 17, 2019

It also helps if your scheduling tool has content categories to tag the types of content you routinely share to create a robust posting schedule. This means you will be able to add RSS feeds of your favorite blogs and media. Holidays tend to creep up on us, leaving no time to prepare for full-scale marketing campaigns.

Social Media 134

Social Media Activities Media Curation 134

Scoop.it

JULY 7, 2020

From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. By assigning the right categories, topics, and tags to each piece you curate, your reader will be able to keep browsing through your curated content library and find exactly what they need. Detailed segmentation: Tags.

Curation 90

Curation Top of Funnel Organization Marketing Analytics Tools 90

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. So, if you find yourself without that Xb ox marketing conference you absolutely need , then it might be time to start looking into other options. Content marketing. Email marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups. Click To Tweet.

Brand Identity 104

Brand Identity Branding FAQ Content 104

Customer Experience Matrix

JULY 9, 2010

Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. Marketers have the same problem: they can’t use most of the content that’s available. HiveFire Curata aims to solve this problem by making it easier for marketers to extract usable content from the surrounding ocean.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

The Effective Marketer

APRIL 6, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Smashmouth Marketing

JULY 27, 2009

I'm stimulated by creative work such as writing a fun blog article or doing a souped up graphic that is needed for a presentation, creative work for me is relaxing. I came back refreshed, despite the three days of rain: Write a couple blog articles - not the tough, fact filled kind, but the light ones that come easily.

RSS 100

RSS Blogger Tagging Twitter 100

The Point

SEPTEMBER 23, 2015

But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. BONUS TIP: 11.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? Sources for more info on this story are: Creativity Online article, F*ck Smaller.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

AUGUST 5, 2010

They offer them because the market for talent is fierce. The best marketing ends up being what the employees tell their friends about their companies. You can follow any responses to this entry through the RSS 2.0 link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Scoop.it

APRIL 4, 2019

Almost half of US internet users never visited Google+ as of 2018, and Google+ held less than 0.3% of social network market share in the UK. Miss out on key articles because they’re monitoring multiple feeds at once. Accidentally leave a key person out when emailing articles and news. The reason? Private Google+ communities.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

There are no doubts about the fact that Google Reader is the best browser based RSS reader available. It has some excellent features and helps you to easily deal with a large number of RSS feeds. Today I decided to mention few productivity tips for this app, which will help you manage your RSS feeds better. Comments RSS.

Google 100

Google RSS Tips Product 100

The Effective Marketer

AUGUST 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? An interesting article sent to me (thanks, Z.) Happy 25th birthday!

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Writing on the Web

SEPTEMBER 9, 2010

(Vacation time, so here’s another guest post, this one by Susan Long, freelance marketing consultant.). You can also sell links in your articles with companies like TNX.net or Text Link Ads. 2) Putting ads in your RSS feed. If you use Feedburner to optimise your RSS feed (and if you aren’t, why not?),

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Anything Goes Marketing

FEBRUARY 13, 2008

Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. I would be interested to hear from Bulldog and B2B Magazine how they found these articles. I suspect it was through searching or via a customized RSS feed.

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua RSS 100

Sprout Social

APRIL 18, 2017

If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? They sound like generic marketing messages that could be directed at anyone. Automate Your RSS Feeds. When done right, automation isn’t awkward or off-putting.

Social Media 101

Social Media Rules Automation Media 101

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. Specifically, smart B2B marketers will wake up to the fact that blogs can also be prime sources of a) search traffic, and b) net new sales leads.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

The Effective Marketer

SEPTEMBER 27, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”

Social Media 80

Social Media Social Marketing Media Planning 80

Smashmouth Marketing

SEPTEMBER 4, 2009

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I've got it all decked out with columns, tabs, subjects, friends, you name it Google Reader - still the easiest RSS reader going. Read up, schedule the best for tweets on HootSuite with Send Later.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. This is the number of articles or blog posts that mention the product or service measured against the trend in sales. Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP.

Social Media 100

Social Media ROI Lead Ranking RSS 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. In the B2B marketing space this is notorious.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. These start with searching for articles to analyze. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

EMagine B2B Blog

JANUARY 3, 2019

We love WordPress , the Enterprise loves WordPress, and marketers love WordPress. And we all know how tricky it is to get (and stay) on Google’s good side… There’s plenty of articles explaining why users hate your website and in a recent Business2Community post, I even explain 7 reasons why Google hates your website. Custom CSS.

Google 42

Google Marketing Websites RSS Mobile Marketing 42

Anything Goes Marketing

NOVEMBER 16, 2008

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Buzz Marketing for Technology

JULY 24, 2008

An overview of Googles new service for setting up your own personal, customizable home page for pulling in your e-mail inbox and content from your favorite sites via RSS feeds. Social bookmarking for sharing research articles. RSS feeds for staying current. No tags yet learn more. tgiftutorials. Search wiki: Home.

Wiki 100

Wiki RSS Privacy Policies Work Management 100

Buzz Marketing for Technology

JULY 21, 2008

Entries RSS. Comments RSS. Some of the articles/ studies are not the newest ones, but I preferred quality over publishing dates. A Feed is B orn - RSS as the redeemer of humanity from IO? Blog about RSS, webfeeds and information overload.  Articles worth reading  . RSS feed for comments on this post.

Resources 100

Resources Product RSS Digg 100

Chris Koch

MARCH 26, 2010

One of the biggest challenges for B2B social media marketers isn’t creating content, it’s helping others create content. Marketing is the default head of social media management in most companies. That’s why marketers have to step in and help out. Marketers should use them to help inspire their content creators.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Content Marketing Institute

JANUARY 15, 2019

Use an appropriate title, keywords you’d like to rank for (70 characters works best), a description (the longer the better), and tags that will help your video get found. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. You can submit it to iTunes using the SoundCloud RSS feed.

Broadcasting 95

Broadcasting Youtube Landing Pages Ideal Customer Profiles 95

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. This category can also include metrics like blog visitors and RSS / email subscribers. Share this on LinkedIn. Share this on Mixx.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100