As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. ” How can you grow and maintain an active, relevant Twitter following? Most effectively use Twitter advertising? MORE >>

And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. This article topic came directly from questions we get when talking to companies about using our software and adopting a more inbound approach to marketing. And if you find yourself sitting on the other side of the inbound marketing interview table, read this article on how to get hired as an inbound marketer. how often? MORE >>

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. 35 Tips & Tricks for Getting the Most From Twitter. HubSpot ). Optimize your Twitter profile. Create a custom Twitter background. MORE >>

Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. This is certainly an exciting new feature from Twitter, who just yesterday announced in a tweet (how fitting!) Even as early as this morning, we’ve already seen some great step-by-step coverage from Todd Wasserman at Mashable and Danny Sullivan at Marketing Land , outlining just how to access your personal Twitter Archive. What You'll Get From Your Twitter Archive. But not to worry! That's it! MORE >>

This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. Twitter is upping its game considerably. All this makes Twitter very attractive, but putting Twitter to work for you and establishing a firm reputation for whichever niche you're in isn't always easy. Making the most of Twitter in a time-saving, yet genuine manner, is the most important thing to consider. Here are 5 great Twitter tools to help you maximize your time on Twitter. Tool: TweetWhen. MORE >>