How to Use Hashtags on Twitter, Facebook & Instagram
FEBRUARY 8, 2016
A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” like it.” —
29 (of the) Best Twitter Guides, Tips and Infographics of 2013
JANUARY 14, 2014
Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search?
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.
14 Ways to Increase Your Clickthrough Rate on Twitter
MARCH 19, 2015
Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your hashtags. Click your Twitter handle to view your profile. When more people read your article, more people are likely to share your article.
Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week
MARCH 24, 2013
Read the full article at CNN Money. Read the full article at HubSpot. Facebook Working on Incorporating the Hashtag, From The Wall Street Journal. It seems that Twitter’s most iconic marker may soon find its way into Facebook timelines across the globe. Facebook is currently working on incorporating the all-powerful hashtag into its social network. Enjoy!
How the HubSpot CMO Screens for Top Marketing Talent
JANUARY 7, 2013
And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. You’d be surprised how many people are scared of writing a blog article.). And now, let me get to my point. Don't overlook this.
11 Twitter "Tips" and "Tricks" That Don't Actually Work
MAY 16, 2014
If you''re looking to get the inside scoop on what works on Twitter -- and what really, really doesn''t -- keep on reading. Here are the most egregiously inaccurate suggestions for building your business on Twitter. 1) Try the follow, pause, unfollow trick. Because person B is polite and wants to maintain the rules of the Twitter cocktail party, person B will follow person A back.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. Twitter Best Practices.
Why Should You Bother Sharing Content on Twitter?
MAY 20, 2014
Are you shy on Twitter? You''re not alone. I''ve recently had conversations with a bunch of people expressing confusion on how to dive into Twitter. He''s avoided Twitter for years (I know, I know -- you''d think I would have convinced him by now). When I tried encouraging him to share content of his own, he asked, "Why should I bother sharing content on Twitter?
Twitter Rolls Out Tweet Performance Analytics to All Users
AUGUST 27, 2014
Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. According to TechCrunch (and a tweet from Twitter''s front-end engineer Ian Chan), now everyone can see their Twitter analytics. Twitter Cards.
Google+ Launches Real-Time Search and Hashtag Support
OCTOBER 13, 2011
If you remember, Realtime Search was discontinued in Google web search due to Google's failure to come to an agreement with Twitter , whose data Google had been accessing to deliver accurate real-time results. The idea was that Google+ would provide Google with the data it needed to create a real-time feature robust enough to re-introduce to search results, even without data from Twitter.
20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
JANUARY 16, 2015
To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Ever seen articles in your News Feed you wished you could bookmark for later? Facebook recently added a feature that allows users to save links to articles, events, TV shows, music, and more to read later. tried it out on my Twitter page.
Twitter Starts Rolling Out Tweet Performance Analytics to More Users
JUNE 13, 2013
Editor''s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Stay tuned for more updates about this once Twitter makes an official announcement. Although there''s been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature.
Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
MARCH 8, 2011
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. 27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. Enjoy! B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. You won’t find it here! Uncategorizable.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats.
The Ultimate Cheat Sheet for Expert Twitter Marketing
SEPTEMBER 15, 2011
With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. 1. HubSpot ). 2. Optimize your Twitter profile. Connect your blog to Twitter.
How to Use the New Twitter Archive to Analyze Your Marketing Tweets
DECEMBER 19, 2012
Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. This is certainly an exciting new feature from Twitter, who just yesterday announced in a tweet (how fitting!) What You'll Get From Your Twitter Archive. How to Access Your Twitter Archive.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. If you have been struggling with Twitter because you find that the signal to noise ratio on the network is so poor, then Followerwonk could revolutionize how you use the service.” Image credit: Buddy Media.
10 Interesting Content Ideas for You
Ad Your Comment Here
JULY 21, 2011
This month HubSpot came out with a great report on 100 Community Manager Content Ideas. If you’re a twitter junkie: Use SocialBro to identify demographic information about your Twitter followers. Learn from them, and Tweet the type of content and hashtags that they care about. Related articles. We thought we’d pull a few good ones out for you, below.
How to Write a Tweet: 8 Formulas to Get You Started
JUNE 20, 2014
Not sure what to tweet on Twitter? If you''re just getting started or have been on Twitter for a while but feel that you haven''t really gotten anywhere with it, it can be hard to know what exactly what will make your followers engage with you. Edit the hashtag with the actual hashtag you''d like to use (e.g. ARTICLE TITLE] - [link] #hashtag by @TwitterHandle.
28 of the Best Chrome Extensions for SEO, Productivity & More
DECEMBER 8, 2016
This is particularly useful for social media marketers, given that Twitter has a 140-character limit. RiteTag shows you how hashtags are performing on Twitter and Facebook before you post content. If your hashtag is blue , it means the hashtag will help your content be seen over time. Price: Free. 6) List Builder for Twitter. 12) HubSpot Collect.
10 Pieces of Content Your Audience Really Wants to See [New Data]
SEPTEMBER 27, 2016
Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. According to HubSpot Research , 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business. News Articles. The tweet uses relevant hashtags sparingly.
5 Time-Saving Tools to Add to Your Twitter Tool Belt
AUGUST 22, 2011
This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. Twitter is upping its game considerably. All this makes Twitter very attractive, but putting Twitter to work for you and establishing a firm reputation for whichever niche you're in isn't always easy. Bonus! comes in.
A B2B Social Media Turning Point
Social Media B2B
OCTOBER 14, 2011
The articles below may help inspire you to move forward in a way to achieve measurable results, but on this rainy Friday (where I am), it should at least get you thinking that there is more to social media than pushing out corporate messages. And thanks to Alan Belniak for his shout-out in the article below about adding Twitter buttons to specific items in a post or ebook. from Hubspot. How to Pre-Populate A Twitter Status On The Web. Next to that text is a Twitter icon. Blogging Communications Social Media 101 Twitter CMO content Hubspot IBM
56 Reasons Why Content Marketing Works
B2B Marketing Insider
JANUARY 2, 2015
Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). 36% of marketers found a new customer from Twitter this year. Hubspot ). Hubspot ). Hubspot ). Hubspot ). The Claim: Social content builds brand engagement: Twitter.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Monitor the things you care about online—follow your social networks, be alerted to breaking news, or read articles on just the topics that interest you. ” — BuzzBlogger.
Everything You Need to Know to Successfully Live-Tweet Your Event
JULY 3, 2014
Your followers will see the tweet, and so will everyone following the event hashtag -- and people can retweet, favorite, or reply to you. Choose a hashtag and promote it. Make your hashtag short and sweet so people have plenty of characters left to tweet takeaways and quotes -- t hink #USMNT instead of #USMensSoccer. — HubSpot (@HubSpot) June 25, 2014.
The Handy Character Count Guide for Blog Posts, Facebook Pages & More
JANUARY 20, 2016
Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. Use 1–2 hashtags per tweet. HubSpot on.
How to Validate Your Blog Post Topics: A 3-Step Process
NOVEMBER 29, 2016
Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created. This is a very simplistic overview but can work as a light framework for prioritizing content ideation and production," explains Barby in an article detailing the full process. Here on the HubSpot Blogging team, we propose blog topics and titles alongside a reason why we think they will perform well.
A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
Sales Prospecting Perspectives
SEPTEMBER 30, 2014
It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? Follow her on Twitter and read her articles here.
22 Free Content Marketing Tools To Drive Your Content Marketing Plans
B2B Marketing Insider
APRIL 27, 2015
Hubspot Marketing Grader. This new tool replaced the “Hubspot Website Grader” to take a broader approach at analyzing your digital marketing efforts. Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. SEO Assessment. Screaming Frog SEO Spider.
6 Tips for Scaling Social Media Promotion With a One-Person Team
NOVEMBER 16, 2015
For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals. While I primarily apply these tips to Justworks’ Twitter account , they're applicable for Facebook and LinkedIn as well. Want Twitter mentions sent to you via Slack?
Got 5 Minutes? Use It to Find a New Prospect on Social Media
SEPTEMBER 24, 2013
Twitter. Twitter is a certified gold mine for prospecting, ready for you to shake your pan and let the leads fall out, as noted by Gary Vaynerchuk in his recent LinkedIn article, “ 13 Tweets a Real Estate Agent Should Have Answered, Not Me. ”. You can even take your Twitter-mining one step further with HubSpot’s Social Inbox. No, seriously. Let me explain.
Be Inspired: The Best B2B Content Of 2015
NOVEMBER 23, 2015
Trending & Hashtag/News Jacking Content. However, in June it published an article in support of marriage equality when the issue was at its height in the news and the company also used a trending hashtag #marriageequality in its promotion. This article is currently the most shared on the Deloitte site this year as we can see below. What did we miss? Quizzes. Tools.
7 Trends That Will Change Social Media in 2017
JANUARY 13, 2017
In addition to Facebook Live and Periscope, Instagram and Twitter launched their versions of live video streaming in November and December 2016, respectively. For example, many brands are using Facebook, Instagram, and Twitter to live stream events. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. Good question. Another idea? One example?
10 Ways to Mix Up Your Visual Content on Social Media
DECEMBER 10, 2014
In this article, I’ll show you how to create a series of visual social media posts quickly and effectively. I''ll also offer a few ideas to help you get started creating inspiring and effective visual posts. Click here to learn how to craft perfect posts for Twitter, Facebook, and LinkedIn , including image dimensions.). 2) Plan visual content for every day of the week.