PureB2B

FEBRUARY 6, 2018

Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Don't treat it like just another one of your brand's broadcasting channels.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

OCTOBER 17, 2013

Maybe you run a Twitter campaign to get people to sign up. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 3) Your overall clickthrough rates are dismal. 2) Your open rates are taking a dive.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

SEPTEMBER 11, 2013

This article originally appeared on LinkedIn Today. You write an article. Within 48 hours your post has received over 1 million page views -- and from that one article, over 500K people decide to follow you so they can read subsequent posts. More on some of the other influencers later in the article; first some background.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. Twitter: Late in the day and week are the most retweetable times.

Social Media 28

Social Media Social Marketing Media Guidelines 28

The Effective Marketer

JULY 12, 2009

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. You can leave a response , or trackback from your own site. Like Be the first to like this post.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. BuzzSumo analyzed the top 10,000 most shared articles across the web and mapped each one to an emotion.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

OCTOBER 11, 2012

In this article, which is an excerpt from our new ebook, How to Grow & Scale Your Business Blog , we’ll give you some great step-by-step tips for turning those casual visitors into valuable, dedicated subscribers. And can you imagine trying to fit that into a 140-character update for Twitter? So much simpler, right?

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

DECEMBER 10, 2013

Check out this article for some small, quick wins and this post from KISSmetrics for advice on running larger A/B tests. For the purpose of this article, we''ve decided to run an A/B on our CTAs to what changing the color of the button does. Not on Facebook, not through email -- just through Twitter.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

APRIL 10, 2013

Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors. And by fulfilling these needs, an increase in clickthrough rates, traffic, conversion rates, leads, and sales is sure to follow.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JANUARY 22, 2016

Over the last year Facebook, Twitter, and Snapchat have each released a collection of new features, which on their own would be mildly remarkable, but collectively signify a massive shift in the priorities of social channels. 2) Social Search. Something has been happening on our favorite social channels.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

OCTOBER 9, 2015

Did you know that Twitter was launched less than 10 years ago? Let’s say that your business has 1,000 followers on Twitter. Keeping in mind that the average Twitter user has 208 followers, that means that 10,400 individuals would have had the opportunity to see your tweet. Or that Instagram is only five years old?

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

JUNE 1, 2015

HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). Pro members of SEMrush can export this list and potentially reach out to webmasters who have linked to an older article to let them know about their newer, comprehensive piece of content. It’s simple. 4) Plan your outreach strategy.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. For instance, Verizon runs a few Twitter accounts. Or Pinterest? Or LinkedIn?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Be sure to check out this article for fabulous tips on designing for a colorblind audience. Pretty cool, huh?

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

AUGUST 13, 2014

The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. Bylined Articles. Some are one-and-done, and others are a series of articles or even a weekly column. Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. 7) Every time some new article claims email is dead. Email marketing is hard.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

MARCH 19, 2020

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. For HubSpot, an offer called, Agency Kit: How to Create Effective Ebooks for your Clients may get a great response from marketing agency owners, but it'd probably get a terrible response from the nonprofit marketers interested in our content.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

JULY 29, 2018

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. An example of this is the Twitter API. Social Media Terms to Know, Listed Alphabetically.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MARCH 21, 2018

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. There isn't a magic number -- it all depends on the length of your keyword and article -- but if you feel like you're forcing it, it's better to ignore it and continue writing naturally.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Hubspot

AUGUST 30, 2013

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter.

Linkedin 28

Linkedin Twitter Facebook Social Media 28

Hubspot

MARCH 14, 2014

Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles. If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates. 1) Blog Post Views.

Clickthrough 28

Clickthrough Paid Search Agency Planning Landing Pages 28

Hubspot

SEPTEMBER 12, 2016

To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. Amidst dwindling banner ad clickthrough rates in the late 1990s, pop-up ads first seemed like a way to save online advertising and capture the attention of increasingly ad-blind users.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Atomic Reach

APRIL 2, 2019

This email received a staggering clickthrough rate of 40 percent. When asked the type of video content they would like to see more of from brands by HubSpot, the consumer’s top choice was “explainer videos.” ( Source ). Twitter has over 326 million active users worldwide. Articles with images receive 94 percent more views.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

APRIL 18, 2015

This post originally appeared on HubSpot's Agency Post. Since HubSpot acquired Agency Post in December 2013, the team had been planning to redesign the site and move it to the HubSpot COS platform. So on December 4, 2014, we launched Agency Post on the HubSpot domain. I made a big mistake. I broke up with Google.

Paid Search Agency 28

Paid Search Agency Google Advertising Agencies Domain 28

Hubspot

NOVEMBER 29, 2016

Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created. This is a very simplistic overview but can work as a light framework for prioritizing content ideation and production," explains Barby in an article detailing the full process. Use that data to guide your topic choosing before starting to write.

Validation 28

Validation Process Long Tail Marketing Lead Scoring 28

Hubspot

DECEMBER 26, 2012

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. For HubSpot, an offer called, Agency Kit: How to Create Effective Ebooks for your Clients may get a great response from marketing agency owners, but it'd probably get a terrible response from the nonprofit marketers interested in our content.

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28

Hubspot

DECEMBER 20, 2012

Studies of clickthrough rates and user behavior have shown that searchers favor the top search results -- particularly the top three listings. Now with search results also being appended with author profiles and rich snippets , clickthrough rates are proving to be higher on those listings even if they don't appear among the top results.

SEO 28

SEO Domain Clickthrough Lead Scoring 28

Hubspot

APRIL 24, 2015

Article Structure & Formatting. Tip: Keep in mind that 10% of readers don't scroll through articles at all.). Is the title keyword-conscious without being keyword-heavy and sacrificing user experience and clickthroughs ( see also the section about search engine optimization) ? If both answers are yes, consider.

Clickthrough 28

Clickthrough Paid Search Agency Keywords Landing Pages 28

Hubspot

NOVEMBER 20, 2014

Two months later, they discover your latest blog article, and then decide to download that ebook. They''re not in your contacts database, and often, there are lower expected clickthrough rates than other types of campaigns. You can also do retargeting through specific platforms like Facebook, Twitter, and LinkedIn.

Sales Management 28

Sales Management Campaigns Top of Funnel Cost per Lead 28

Hubspot

OCTOBER 29, 2012

But for the sake of all being on the same page, this article will explain how a typical setup process works using HubSpot's Workflows tool as our recurring example. In HubSpot's Workflows tool, for example, one option is to set your workflow to execute steps on business days only. Step 1: Choose a Starting Condition.

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

Hubspot

JULY 24, 2014

According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Click on the image below to see an example of a video HubSpot has done with our INBOUND presenter, Martha Stewart.

FAQ 28

FAQ Clickthrough Landing Pages Template 28

Hubspot

MAY 26, 2014

With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular website maintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. 8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO From HubSpot.

SEO 28

SEO Google Tips Clickthrough 28

Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. ET, just means it's going to hit your European friends' Twitter feeds in the middle of the night when they're sound asleep. Remember, marketers: Haste makes waste! Not ideal, right?

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

MARCH 19, 2015

Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile. The Challenge: It Takes Work to Get Clicks on Twitter.

Clickthrough 28

Clickthrough Twitter CTR Click Rate 28

Brandpoint

JUNE 24, 2021

But if you’re struggling with a random acronym and can’t find the answer here, let us know on Instagram , LinkedIn or Twitter and we’ll get it on the list ASAP. According to HubSpot , CRO is “the process of creating an experience for your website visitors that’ll convert them into customers.”

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118