Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. But, HubSpot generates a good portion of our traffic from search engines now. It’s where you publish your smartest thoughts.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. In this article, we take a look at why engagement on your social media platforms is so important. Guest post by Reno Macri. Image credit: CPS, Inc.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Hubspot

JULY 5, 2021

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. You can also see if a prospect has watched the video in HubSpot's tool.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

SmartBug Media

DECEMBER 3, 2019

Sears and Alvah Roebuck did something similar when they published a catalog that quickly grew from 80 to more than 300 pages over just a few years. This catalog served as a powerful sales tool because it allowed Sears and Roebuck to cheaply and easily capture information about thousands and thousands of customers.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

Oktopost

DECEMBER 5, 2022

According to HubSpot , around 16% of an average website’s traffic comes from social media. If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. But it’s hard to get a backlink to your article if it’s not already high in the SERP.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

MARCH 30, 2021

JetBlue's manager of customer commitment Laurie Meacham once told me , "We're all about the people, and being on social media is just a natural extension of that. The point of business accounts on Facebook is to interact with your customers and prospects who are already engaging there. What if customers complain? Image Source.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

ClickZ

JANUARY 22, 2020

The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Only B2B

FEBRUARY 4, 2020

An article published by Hubspot compiles, There are 3.8 billion email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them. Two-thirds of customers have made a purchase as a direct result of an email marketing message. Email Marketing Effectiveness.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

The Marketing Blender

DECEMBER 28, 2020

To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Streamline SEO, leads, and social media posts across all platforms with Hubspot.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Stevens & Tate

MARCH 22, 2021

If you don’t keep your website competitive, you could end up losing potential leads and customers as a result. While almost all businesses use social platforms like Facebook and Twitter, there are a few others to consider as well; for example, TikTok. As such, more and more companies are investing in their web design.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

SmartBug Media

JUNE 10, 2019

Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot. I love the analogy from HubSpot about how your social media efforts should be like a cocktail party. Follow the 60/30/10 Rule. content curation). Most of my clients don’t.

Social Media 71

Social Media Social Marketing Media Tips 71

Martech Advisor

JANUARY 8, 2020

In this article, let’s look at how you can show the value of your marketing activities, with five best practices, metrics, and formulas that will make it easy to track the marketing ROI. HubSpot’s Marketing ROI Formula. In the above equation, the lead-to-customer rate is the percentage of leads that become your customer.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Webbiquity

MAY 17, 2016

Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. But sometimes you get pure silence (or crickets ??)

Tips 69

Tips Content SERP Custom Publishing 69

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. On LinkedIn, you can publish, test, and refine every layer of your funnel. Create and Publish Relevant and Engaging Content. Connect to Your CRM.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

nDash

NOVEMBER 23, 2021

If you can’t find quality clients right now, then try pitching articles to publications. You can also look at publishing regularly on platforms like Medium or Substack. Semrush and Ahrefs both have great blogs with the latest on SEO trends, while the HubSpot website is an excellent resource on digital marketing trends.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Work Management Marketing Management 52

Sprout Social

AUGUST 25, 2022

Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Today’s social media managers know publishing, scheduling and reporting from the native platforms would be inefficient (and, in some cases, impossible). Social media management software costs. Post Planner.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Content Marketing Institute

JANUARY 25, 2019

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. In a study conducted by MarketingSherpa, 61 percent of customers would like to receive emails from businesses at least weekly.). Email, however, is the best chariot the King has to get into the hands of readers.” How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content. Enterprise customers have their own set of unique needs and challenges, separate from customers in a startup.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

The ABM Agency

MAY 26, 2023

You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles. articles vs videos). We will discuss how to select the right criteria for targeting specific accounts and assess their potential value. What is the ABM strategy 2023?

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Huptech Web

DECEMBER 14, 2023

Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement. is expected to reach $8.2

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Scoop.it

MARCH 18, 2021

Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. Here are four easy ways to surface the best content on any topic that matters to you and add it to your content hubs quickly and efficiently using the ‘Publish’ button in all of them.

Process 53

Process Optimization Curation RSS 53

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. Make sure your proposed solution is customized to the client's needs. But they'll likely trust peers and fellow customers.

Template 69

Template CMS Development Examples Marketing Proposals 69

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. It provides a testimonial that can be published online to build your credibility. Connect with Samantha: Linkedin | Twitter. Connect with Carlos: Linkedin | Twitter. Connect with Brynne: Linkedin | Website | Twitter.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Only B2B

FEBRUARY 23, 2022

It is invariably said that the purchase process is now reliant on the customer. shares his experience selling in the United States vs. the United Kingdom in an article published on Salesforce. Understanding these three concepts can help you improve how you engage and sell to your customers.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. Believe it or not, articles like "What Is Semi-Structured Data?" The process was extremely creative, iterative, and collaborative.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

AUGUST 2, 2018

If you don’t know what Facebook’s collection, dynamic, lead, or messenger ads are, here’s a quick rundown of them: Collection Ads promote your products, allowing potential customers to learn about your product without leaving Facebook. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

JUNE 6, 2022

LinkedIn has become a staple of prospect research — it has a case for being the most centralized, effective platform for gathering valuable information on potential customers. Experience at their former jobs : Customize your messaging based on their career history. The Buyer’s Twitter Account. The Company’s Twitter Account.

Research 88

Research Marketing Automation Services Tips Best Practices 88

ClearVoice

DECEMBER 16, 2018

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. In late 2017 HubSpot acquired Motion.ai This way, you can customize the triggers and responses of your chatbot so that it seems even more human-like and intuitive.

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

Hubspot

AUGUST 14, 2017

As it turns out, there is such a thing as too much video -- and it happens when publishers “pivot to video.”. Esquire isn't the first publisher to do this. Over the past year thus far, several major publishers have pivoted, structured, reorganized, and refocused on creating video content -- at the cost of writers' and editors' jobs.

Video Marketing 77

Video Marketing Top of Funnel Lead Scoring Lead Ranking 77

PureB2B

MAY 30, 2022

Let's jump into the article. HubSpot grew their business almost exclusively with content marketing. If you create content focused around your customer pain points, questions, and interests, within a few months, you'll have a steady stream of qualified visitors to your site. Is Cold Calling Failing Your Sales Team?

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Martech Advisor

MARCH 22, 2020

In this article, we will discuss both inbound and outbound marketing, as well as their key channels, which are the core line of distinction. According to Hubspot's 2018 State of Marketing report, 74% of global organizations say that inbound is their ‘primary’ approach to marketing. Table of Contents.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

SmarkLabs

JANUARY 10, 2020

What makes up just about everything on the internet from the B2B-centric articles that you read to the games you play is all content. In the modern age of internet jargon, we tend to think of articles or blogs when we hear the word “content,” but there’s so much more to it than that. Video posts? Social media feeds?

Template 59

Template Webinar Metrics Marketing & Strategy Content 59